iMA 2013 Panel on Responsive Design

Presentation at the 2013 iMA public media conference in Austin, TX.

Transcript

1. Going responsive changes *everything*
2. Going responsive changes *everything* (and there’s no other choice)
3. Our Team seandillingham sdillingham bryanricker bricker jonwhitebriefly billofrights
4. projects.scpr.org/bilinguallearning •Launched Jan 22 •Longform responsive storytelling
5. kpcc.org • Launched in May 2012
6. “We redesigned our site and it's responsive. Now what?"
7. Going responsive changes *everything*
8. how you code developer designer collaboration
9. how you design
10. how you hire
11. Fundamental challenges
12. Responsive design = Web design
13. Today, anything that’s fixed and unresponsive isn’t web design, it’s something else. If you don’t embrace the inherent fluidity of the web, you’re not a web designer, you’re something else. ! Web design is responsive design, Responsive Web Design is web design, done right. “ ” Andy Clarke, “I don’t care about Responsive Web Design”, Feb 2011. http://stuffandnonsense.co.uk/ http://hardboiledwebdesign.com/
14. • The Next Web • The Great Discontent Examples:
15. Once your site is responsive, everything needs to be
16. Once your site is responsive, everything needs to be Pledge Forms Editorial Features Emails
17. Data journalism needs to evolve
21. A smaller brain is the signature of selection against aggression, Another way to say that is an increase in tolerance. “ ”
22. The banner ad is broken
23. KPCC’s philosophy • CPM-based models don’t play to our strengths • Exclusive buys represent a larger revenue opportunity • Banner ads create drag on our brands • Underwriters expect their campaigns to deliver regardless of device
24. • KPCC.org • NPR Blogs • Boston Globe • Polygon • KPCC Bilingual Learning Examples:
25. What’s my ROI?
26. 32.97%
27. What’s the cost of failing 1 out of every 3 users who visits your site?