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Design for bringing new technologies to market 2

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NYC MED LON MAD BCN MUN STO OSL CPH TLV AAR BER TYO LIM SF MIA 16 Offices 550 Employees 32 Nationalities We’re a strategic design firm, working with ambitious partners to create high- impact products, services, systems and spaces – that people love. 3 We are Designit and we are global. Hello

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We believe everything can 
 and should be designed. 
 And everything we design should matter. Products, services, systems 
 and spaces – that people love. Because what matters to people, matters to business. Hello 4

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5 Boost #8 — Tech That Matters Introduction

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Boost #8 — Tech That Matters 6 User Centered Design: Designing around a set of users and their needs

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Desirability

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Desirability Feasibility

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Desirability Feasibility Viability

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DESIRABILITY VIABILITY FEASIBILITY

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DESIGN BUSINESS TECHNOLOGY

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DESIRABILITY VIABILITY FEASIBILITY

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However, Boost #8 — Tech That Matters 13

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There’s something romantic about bringing new tech to market. Boost #8 — Tech That Matters 14

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trying to bring a new technology to market brings upon additional challenges Boost #8 — Tech That Matters 15

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Boost #8 — Tech That Matters 16

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Boost #8 — Tech That Matters 17

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Boost #8 — Tech That Matters 18

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We’d like to suggest a 3 pillar framework that helps drive design processes for new technology Boost #8 — Tech That Matters 19

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3 pillars: Boost #8 — Tech That Matters 20

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Familiarity

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Familiarity Friction

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Familiarity Friction Ethics

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24 Boost #8 — Tech That Matters 01 Familiarity

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Familiarity What helps me understand and learn
 to use this new thing? Boost #8 — Tech That Matters 25

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“The best innovations are a bridge from what people are already doing into something they might want to do. 
 
 
 Nick Law, CCO R/GA, CCO Publicis Boost #8 — Tech That Matters

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“The best innovations are a bridge from what people are already doing into something they might want to do. It needs to be familiar enough so there’s a doorway into it. It can’t be so far out so people don’t even know how to approach it, or understand it, or interact with it.” Nick Law, CCO R/GA, CCO Publicis Boost #8 — Tech That Matters

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35 Boost #8 — Tech That Matters 02 Friction

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Friction In order to weave a new technology into my life or work, we need its friction to be as low as possible. Boost #8 — Tech That Matters 36

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HTC Vive Bose Headphones

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Boost #8 — Tech That Matters 40

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Boost #8 — Tech That Matters 41

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Boost #8 — Tech That Matters 42

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Boost #8 — Tech That Matters 43

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Boost #8 — Tech That Matters 44 03 Ethics

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Ethics We really should’ve had this discussion 12 years ago… Boost #8 — Tech That Matters 45

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This is sort of the same discussion we had about design ~10 years ago. Boost #8 — Tech That Matters 46

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Design is not an afterthought… Boost #8 — Tech That Matters 47

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Why wing it and wait for the regulator to wake up? Boost #8 — Tech That Matters 48

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Boost #8 — Tech That Matters

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Let’s out-do the regulator, in a positive way*. Boost #8 — Tech That Matters 50 בוט עטקב *

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Challenge: Make ethics a competitive advantage. 51

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Boost #8 — Tech That Matters 52

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Boost #8 — Tech That Matters 53

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Boost #8 — Tech That Matters 54

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Summary: Boost #8 — Tech That Matters 55

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Making products and services meaningful and human requires User Centered Design Boost #8 — Tech That Matters 56

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User Centered Design = Boost #8 — Tech That Matters 57

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Desirability

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Desirability Feasibility

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Desirability Feasibility Viability

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Designing with new technologies requires another framework to address with additional challenges. Boost #8 — Tech That Matters 61

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This framework has 3 pillars: Boost #8 — Tech That Matters 62

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Familiarity

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Friction

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Ethics

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Familiarity

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Familiarity Friction

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Familiarity Friction Ethics

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Boom. 69

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Thank you. 70