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Design for Bringing New Technologies to Market

785846e0b50e3227f431edd1bd359e58?s=47 Guy Haviv
February 04, 2019

Design for Bringing New Technologies to Market

Making products and services meaningful and human requires User Centered Design, however designing with new technologies requires another framework to address with additional challenges.

This talk suggest a framework for designing for bringing completely new technologies to market

785846e0b50e3227f431edd1bd359e58?s=128

Guy Haviv

February 04, 2019
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Transcript

  1. None
  2. Design for bringing new technologies to market 2

  3. NYC MED LON MAD BCN MUN STO OSL CPH TLV

    AAR BER TYO LIM SF MIA 16 Offices 550 Employees 32 Nationalities We’re a strategic design firm, working with ambitious partners to create high- impact products, services, systems and spaces – that people love. 3 We are Designit and we are global. Hello
  4. We believe everything can 
 and should be designed. 


    And everything we design should matter. Products, services, systems 
 and spaces – that people love. Because what matters to people, matters to business. Hello 4
  5. 5 Boost #8 — Tech That Matters Introduction

  6. Boost #8 — Tech That Matters 6 User Centered Design:

    Designing around a set of users and their needs
  7. Desirability

  8. Desirability Feasibility

  9. Desirability Feasibility Viability

  10. DESIRABILITY VIABILITY FEASIBILITY

  11. DESIGN BUSINESS TECHNOLOGY

  12. DESIRABILITY VIABILITY FEASIBILITY

  13. However, Boost #8 — Tech That Matters 13

  14. There’s something romantic about bringing new tech to market. Boost

    #8 — Tech That Matters 14
  15. trying to bring a new technology to market brings upon

    additional challenges Boost #8 — Tech That Matters 15
  16. Boost #8 — Tech That Matters 16

  17. Boost #8 — Tech That Matters 17

  18. Boost #8 — Tech That Matters 18

  19. We’d like to suggest a 3 pillar framework that helps

    drive design processes for new technology Boost #8 — Tech That Matters 19
  20. 3 pillars: Boost #8 — Tech That Matters 20

  21. Familiarity

  22. Familiarity Friction

  23. Familiarity Friction Ethics

  24. 24 Boost #8 — Tech That Matters 01 Familiarity

  25. Familiarity What helps me understand and learn
 to use this

    new thing? Boost #8 — Tech That Matters 25
  26. “The best innovations are a bridge from what people are

    already doing into something they might want to do. 
 
 
 Nick Law, CCO R/GA, CCO Publicis Boost #8 — Tech That Matters
  27. “The best innovations are a bridge from what people are

    already doing into something they might want to do. It needs to be familiar enough so there’s a doorway into it. It can’t be so far out so people don’t even know how to approach it, or understand it, or interact with it.” Nick Law, CCO R/GA, CCO Publicis Boost #8 — Tech That Matters
  28. None
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  35. 35 Boost #8 — Tech That Matters 02 Friction

  36. Friction In order to weave a new technology into my

    life or work, we need its friction to be as low as possible. Boost #8 — Tech That Matters 36
  37. None
  38. HTC Vive Bose Headphones

  39. 39

  40. Boost #8 — Tech That Matters 40

  41. Boost #8 — Tech That Matters 41

  42. Boost #8 — Tech That Matters 42

  43. Boost #8 — Tech That Matters 43

  44. Boost #8 — Tech That Matters 44 03 Ethics

  45. Ethics We really should’ve had this discussion 12 years ago…

    Boost #8 — Tech That Matters 45
  46. This is sort of the same discussion we had about

    design ~10 years ago. Boost #8 — Tech That Matters 46
  47. Design is not an afterthought… Boost #8 — Tech That

    Matters 47
  48. Why wing it and wait for the regulator to wake

    up? Boost #8 — Tech That Matters 48
  49. Boost #8 — Tech That Matters

  50. Let’s out-do the regulator, in a positive way*. Boost #8

    — Tech That Matters 50 בוט עטקב *
  51. Challenge: Make ethics a competitive advantage. 51

  52. Boost #8 — Tech That Matters 52

  53. Boost #8 — Tech That Matters 53

  54. Boost #8 — Tech That Matters 54

  55. Summary: Boost #8 — Tech That Matters 55

  56. Making products and services meaningful and human requires User Centered

    Design Boost #8 — Tech That Matters 56
  57. User Centered Design = Boost #8 — Tech That Matters

    57
  58. Desirability

  59. Desirability Feasibility

  60. Desirability Feasibility Viability

  61. Designing with new technologies requires another framework to address with

    additional challenges. Boost #8 — Tech That Matters 61
  62. This framework has 3 pillars: Boost #8 — Tech That

    Matters 62
  63. Familiarity

  64. Friction

  65. Ethics

  66. Familiarity

  67. Familiarity Friction

  68. Familiarity Friction Ethics

  69. Boom. 69

  70. Thank you. 70