Design for Bringing New Technologies to Market

Making products and services meaningful and human requires User Centered Design, however designing with new technologies requires another framework to address with additional challenges.

This talk suggest a framework for designing for bringing completely new technologies to market

Transcript

2. Design for bringing new technologies to market 2
3. NYC MED LON MAD BCN MUN STO OSL CPH TLV AAR BER TYO LIM SF MIA 16 Offices 550 Employees 32 Nationalities We’re a strategic design firm, working with ambitious partners to create high- impact products, services, systems and spaces – that people love. 3 We are Designit and we are global. Hello
4. We believe everything can 
 and should be designed. 
 And everything we design should matter. Products, services, systems 
 and spaces – that people love. Because what matters to people, matters to business. Hello 4
5. 5 Boost #8 — Tech That Matters Introduction
6. Boost #8 — Tech That Matters 6 User Centered Design: Designing around a set of users and their needs
7. Desirability
8. Desirability Feasibility
9. Desirability Feasibility Viability
10. DESIRABILITY VIABILITY FEASIBILITY
11. DESIGN BUSINESS TECHNOLOGY
12. DESIRABILITY VIABILITY FEASIBILITY
13. However, Boost #8 — Tech That Matters 13
14. There’s something romantic about bringing new tech to market. Boost #8 — Tech That Matters 14
15. trying to bring a new technology to market brings upon additional challenges Boost #8 — Tech That Matters 15
16. Boost #8 — Tech That Matters 16
17. Boost #8 — Tech That Matters 17
18. Boost #8 — Tech That Matters 18
19. We’d like to suggest a 3 pillar framework that helps drive design processes for new technology Boost #8 — Tech That Matters 19
20. 3 pillars: Boost #8 — Tech That Matters 20
21. Familiarity
22. Familiarity Friction
23. Familiarity Friction Ethics
24. 24 Boost #8 — Tech That Matters 01 Familiarity
25. Familiarity What helps me understand and learn
 to use this new thing? Boost #8 — Tech That Matters 25
26. “The best innovations are a bridge from what people are already doing into something they might want to do. 
 
 
 Nick Law, CCO R/GA, CCO Publicis Boost #8 — Tech That Matters
27. “The best innovations are a bridge from what people are already doing into something they might want to do. It needs to be familiar enough so there’s a doorway into it. It can’t be so far out so people don’t even know how to approach it, or understand it, or interact with it.” Nick Law, CCO R/GA, CCO Publicis Boost #8 — Tech That Matters
35. 35 Boost #8 — Tech That Matters 02 Friction
36. Friction In order to weave a new technology into my life or work, we need its friction to be as low as possible. Boost #8 — Tech That Matters 36
38. HTC Vive Bose Headphones
40. Boost #8 — Tech That Matters 40
41. Boost #8 — Tech That Matters 41
42. Boost #8 — Tech That Matters 42
43. Boost #8 — Tech That Matters 43
44. Boost #8 — Tech That Matters 44 03 Ethics
45. Ethics We really should’ve had this discussion 12 years ago… Boost #8 — Tech That Matters 45
46. This is sort of the same discussion we had about design ~10 years ago. Boost #8 — Tech That Matters 46
47. Design is not an afterthought… Boost #8 — Tech That Matters 47
48. Why wing it and wait for the regulator to wake up? Boost #8 — Tech That Matters 48
49. Boost #8 — Tech That Matters
50. Let’s out-do the regulator, in a positive way*. Boost #8 — Tech That Matters 50 בוט עטקב *
51. Challenge: Make ethics a competitive advantage. 51
52. Boost #8 — Tech That Matters 52
53. Boost #8 — Tech That Matters 53
54. Boost #8 — Tech That Matters 54
55. Summary: Boost #8 — Tech That Matters 55
56. Making products and services meaningful and human requires User Centered Design Boost #8 — Tech That Matters 56
57. User Centered Design = Boost #8 — Tech That Matters 57
58. Desirability
59. Desirability Feasibility
60. Desirability Feasibility Viability
61. Designing with new technologies requires another framework to address with additional challenges. Boost #8 — Tech That Matters 61
62. This framework has 3 pillars: Boost #8 — Tech That Matters 62
63. Familiarity
64. Friction
65. Ethics
66. Familiarity
67. Familiarity Friction
68. Familiarity Friction Ethics
69. Boom. 69
70. Thank you. 70