プロダクトアウトな新規事業立ち上げのリアル

Slide 1

Slide 1 text

Slide 2

Slide 2 text

2 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. • PMͷ໾ׂ΍ɺٻΊΒΕΔεΩϧʹ͍ͭͯ஌Γ͍ͨɺͱ͍͏χʔζ͕ଟͦ͏ Day1ʹࢀՃͯ͠ࢥͬͨ͜ͱ • ϓϩμΫτϚωʔδϟʔʹٻΊΒΕΔ͜ͱ͸ɺࣄۀಛੑɺձࣾͷϑΣʔζɺ ΧϧνϟʔɺҰॹʹಇ͘ਓͨͪʹΑͬͯ΋มΘΔ Ͱ΋ • Α͛͞ͳϑϨʔϜ͸͋Γͦ͏ • ͭ·Γɺ͍ΖΜͳύλʔϯ͕͋Δ • ͔ͦ͜Βڞ௨߲Λݟ͚ͭʹߦ͜͏ͱ͢Δͱɺந৅తʹͳΔ • ݁Ռɺʮ۩ମతͳΠϝʔδ͕͔ͭͳ͍ʯͱͳΔ

Slide 3

Slide 3 text

3 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. • PMͷ໾ׂఆٛɺϑϨʔϜɺந৅౓ߴΊͷڞ௨߲͸஌͓ͬͯ͘ํ͕Α͍ʢߟ ͑ΛਂΊΔى఺ʹͳΔʣ Ͳ͏ͨ͠Β͍͍ΜͩΖ͏ʁ ͦΕ͕Ͱ͖Δͷ͕ɺPM Conference • ͩͬͨΒɺ༷ʑͳέʔε/ύλʔϯ(n=1)Λݸผʹ஌͓ͬͯ͘͜ͱʹՁ஋͕ ͋ΔͷͰ͸ • Ͱ΋ͦΕ͕៉ྷʹ͸·Δέʔεͷ΄͏͕গͳ͍ʢ͜ͱΛ஌͓ͬͯ͘ʣ

Slide 4

Slide 4 text

Slide 5

Slide 5 text

Slide 6

Slide 6 text

6 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ୨ڮ ׮จ Hirofumi Tanahashi • ָఱ → ϏζϦʔν → ϓϨΠυ • ϓϨΠυͰ͸KARTE for Appͷ্ཱͪ͛ ͔ΒܞΘΓɺݱࡏ͸ࣄۀ੹೚ऀ݉PM • PMۀ຿͸toCͰ4೥ɺtoBͰ2೥൒ Sli.do: #pmplaid

Slide 7

Slide 7 text

Slide 8

Slide 8 text

Slide 9

Slide 9 text

Slide 10

Slide 10 text

Πϯλʔωοτ͸ϢʔβʔΛѻ͑ΔΑ͏ʹઃܭ͞Ε ͍ͯͳ͍ྺ࢙తͳഎܠ͕͋Γ·͢ɻϓϩτίϧͦͷ ΋ͷʹ͸Ϣʔβʔ͸ఆٛ͞Εͳ͍ͨΊɺcookie/ sessionΛ࢖ͬͯαΠτӡӦऀ͸ಠࣗʹઃܭ/ӡ༻͢ Δඞཁ͕͋Γ·͢ɻ ࠓࣗ෼ͷαΠτʹདྷ͍ͯΔϢʔβʔ͕ॳΊͯͳͷ ͔ɺ10ճҎ্ͳͷ͔͢ΒɺӡӦऀͷ࣮૷ʹ೚͞Εͯ ͍·͢ɻͦͯ͠΄ͱΜͲͷαΠτͰ͸ͦΕ͢Β஌Β ͣʹӡ༻͞Ε͍ͯ·͢ɻΠϯλʔωοτͷRequest/ ResponseͷؒʹೖΓɺϢʔβʔϨΠϠʔΛ౷Ұ͠ ͯѻ͏͜ͱ͕Ͱ͖Δബ͍ϛυϧ΢ΣΞͷΑ͏ͳϓϨ ΠϠʔ͕ඞཁͩͱߟ͍͑ͯ·͢ɻ 10 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. Humanization ൃ૝ͷΫϥ΢υԽ Πϯλʔωοτͷߏ଄తܽؕ Action Graph KEY CONTEXTS MISSIONͷഎܠͱΞΠσΞ Sli.do: #pmplaid

Slide 11

Slide 11 text

Slide 12

Slide 12 text

12 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ֬ೝ͢Δ جຊαʔϏε΍͝ར༻ํ๏Λ͝঺հ͠·͢ɻ ͓ಘͳಛయ΍໾ཱͭ৘ใ͕ຬࡌͰ͢ɻ ॳΊͯͷํ΁ ְתּׅ然钠ׅ׷ 6*رؠ؎ش٦׌ֽוזַזַ♳麦׃זְծ➙ ״׶إٔؗ،حف׃׋ְהְֲ倯䗳铣דׅկ UIرؠ؎ش٦ָ濼׏גֶֻץֹ 7אךرؠ؎ٕٝ٦ٕ DESIGN RULES » CHECK ׆׏ה⢪ִ׷،؎ذي׌ֽ׾䲧ִת׃׋կ ֿך堣⠓׾ֶ鋅鷕׃זֻկ 窫㼎ծ 妜׃ְ ౙͷओ໾ɺ Ξ΢λʔ COLLECTION OUTER 嗚稊勴⟝׾㼰׃㢌刿ׅ׷׌ֽדծ֮ז׋ך椚䟝ך暟⟝ח⳿⠓ִ׷〳腉䚍ָ넝ֻז׶תׅկ 勴⟝׾㢌ִג嗚稊׃ג׫גֻ׌ְׁկ ׀䋞劄ך暟⟝כ 鋅אַ׶תׇ׿ד׃׋ַ ꟗׄ׷ ҰਓҰਓʹ߹Θͤͨ ސ٬ମݧΛఏڙ ΢Σϒ΍ΞϓϦͷ๚໰ऀͷߦಈΛ  ސ٬͝ͱʹϦΞϧλΠϜʹղੳ CX(ސ٬ମݧ)ϓϥοτϑΥʔϜ

Slide 13

Slide 13 text

13 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ղੳUU਺ 41.5ԯɹ ഑৴ΞΫγϣϯ਺ 133ԯ ೥ؒղੳྲྀ௨ֹۚ 9,719ԯ CX(ސ٬ମݧ)ϓϥοτϑΥʔϜ ※1 ϩʔϯν͔Β2019೥2݄·ͰͷUU਺ͷ࣮੷ ※2 2019೥2݄·Ͱͷ୯೥ͷ઀٬αʔϏεͷ഑৴਺ͷ࣮੷ ※3 ECྖҬʹ͓͚Δղੳྲྀ௨ֹۚɻ2019೥2݄·Ͱͷ୯೥ͷ࣮੷ ※1 ※2 ※3 Sli.do: #pmplaid

Slide 14

Slide 14 text

Slide 15

Slide 15 text

Slide 16

Slide 16 text

Slide 17

Slide 17 text

Slide 18

Slide 18 text

Slide 19

Slide 19 text

19 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ϓϩμΫτΞ΢τͱ͸ اۀϛογϣϯʹج͖ͮɺࣗ෼͕ͨͪେࣄʹ͍ͯ͠Δࢥ૝͔Βੜ·ΕΔՁ஋ Λੈͷதʹԡ͠෇͚͍ͯ͘ͱ͍͏ߟ͑ํ ϚʔέοτΠϯͱ͸ ސ٬ͷ՝୊΍χʔζʹج͖ͮɺͦΕΒΛղܾ͢Δ/Ԡ͑ΔͨΊͷՁ஋Λఏڙ͠ ͍ͯ͘ͱ͍͏ߟ͑ํ ࠓ೔ͷϓϨθϯͷதͰͷղऍ Sli.do: #pmplaid

Slide 20

Slide 20 text

Slide 21

Slide 21 text

21 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. Case1. Visual Tracking for “KARTE for App” ը໘දࣔ΍ϘλϯλοϓͳͲͷҰ࿈ͷૢ࡞ϩά͔Βɺ؅ཧը໘্Ͱ௚ײతʹ ΠϕϯτൃՐ৚݅Λ࡞੒͠ɺΞϓϦͷΞοϓσʔτͳ͠ʹ৚݅ʹ߹கͨ͠Π ϕϯτΛτϥοΩϯά͢Δ͜ͱ͕Ͱ͖Δػೳ Sli.do: #pmplaid

Slide 22

Slide 22 text

Slide 23

Slide 23 text

Slide 24

Slide 24 text

Slide 25

Slide 25 text

Slide 26

Slide 26 text

26 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. • CPO͕͋Δͱ͖ಥવSlackʹ౤ߘͨ͠ϙΤϜ͔Βɺ։ൃνʔϜ͕ಈ͖ग़͠ɺ ࣮૷͠ɺϦϦʔε͞Εɺ࢖ΘΕΔػೳʹͳΔ • ٕज़Λਂ͘ཧղ͍ͯ͠ΔɺΤϯδχΞͷൃ૝ • ϛογϣϯ͔ΒɺϓϩμΫτΞ΢τͰੜ·Εͨػೳ Case1. Visual Tracking for “KARTE for App” Sli.do: #pmplaid

Slide 27

Slide 27 text

Slide 28

Slide 28 text

Slide 29

Slide 29 text

29 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ͲͷΑ͏ʹੜ·Ε͔ͨ • ΞϓϦͰ͸ܧଓ཰ΛKPIͱ͍ͯ͠Δέʔε ͕ଟ͍ʢχʔζʣ • ࣗ෼ͨͪͰܧଓ཰Λ༷ʑͳ੾ΓޱͰ෼ੳ ͢Δͷ͸೉͍͠ʢ՝୊ʣ • ཁ݅੔ཧ -> PRD • ϓϩτλΠϓ -> ϑΟʔυόοΫ • ຊ࣮૷ -> ϦϦʔε • վળɺػೳ௥Ճ ΫϥΠΞϯτχʔζ/՝୊͔ΒɺϚʔ έοτΠϯͰੜ·Εͨػೳ Sli.do: #pmplaid

Slide 30

Slide 30 text

Slide 31

Slide 31 text

Slide 32

Slide 32 text

32 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ϓϩμΫτΞ΢τ͕ڧ͍ͱ ϓϩμΫτͱϏδωεͱͷ͕ؒ޿͕ΔͷͰ͸ʁ • ϓϩμΫτΞ΢τͰੜ·Εͨ΋ͷΛϏδωεͱͯ͠Ձ஋Խ͢ΔʢʹϓϩμΫ τͱϏδωε͕ඥͮ͘෦෼Λݟ͚ͭΔʣ • ސ٬՝୊Λଊ͑ɺຊ࣭త͔ͭ൚༻తͳղΛݟ͚ͭɺϓϩμΫτΛΞοϓ σʔτ͍ͯ͘͠ ϓϩμΫτϚωδϝϯτͷ࿩ Sli.do: #pmplaid

Slide 33

Slide 33 text

Slide 34

Slide 34 text

Slide 35

Slide 35 text

Slide 36

Slide 36 text

Slide 37

Slide 37 text

Slide 38

Slide 38 text

Slide 39

Slide 39 text

Slide 40

Slide 40 text

Slide 41

Slide 41 text

Slide 42

Slide 42 text

42 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. Biz ops Prod uct 1. Ϋϩʔζυβظʢ2໊ʣ • Ϛʔέοτௐࠪ • ΫϥΠΞϯτ਺ࣾʹβఏڙ • ϑΟʔυόοΫϧʔϓ • αʔϏεαΠτઃܭɺPR४උ • ਖ਼ࣜϩʔϯν • ΤϯδχΞͱ2ਓͰ࢝ಈ • ϕʔλ൛։ൃ • ϒϥογϡΞοϓʢվળɺbug ﬁxʣ 2. ϩʔϯνޙΧΦεظʢ9໊ʣ • ࠷ॳͷେ೾ɺڧ͍ϝϯόʔूΊΔ • ͱʹ͔͘৽ن֫ಘ • Onboarding͕ՐΛਧ͕͘ɺଐਓରԠಥഁ • ܖ໿਺͸ͲΜͲΜ૿͑ɺଐਓతͳରԠͩͱ ۤ͘͠ͳΔʢඇޮ཰ʣ • ࢓૊Έͮ͘Γ͕ಘҙͦ͏ͳϝϯόʔͷ֫ಘ ʹಈ͘ • ৽ػೳ։ൃᶃ • ϒϥογϡΞοϓʢվળɺbug ﬁxʣ • ֎෦࿈ܞ x 3 Sli.do: #pmplaid

Slide 43

Slide 43 text

43 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. 3. ࢓૊Έͮ͘Γظʢ12-14໊ʣ • ·ͣ͸Onboarding Program੔උ͔Βணख • OnboardingΛൈ͚ɺຊ֨ར༻ʹਐΉΫϥ ΠΞϯτ͕૿͑Δ • CS͸ଐਓରԠͱฒߦ͠ɺ࢓૊Έ࡞Γ΋ணख • τοϓϥΠϯ΋৳͹͞ͳ͍ͱ͍͚ͳ͍ͷ ͰɺSalesۀ຿ΛଞνʔϜʹ֦େ • ৽ػೳ։ൃᶄ • ϒϥογϡΞοϓʢվળɺbug ﬁxʣ 4. CS஫ྗظʢ12-14໊ʣ • CSશମͷ࢓૊Έͮ͘Γʢސ٬෼ྨ΍ϔϧε νΣοΫ΍ΞϥʔςΟϯάʣ • Ϣʔεέʔεͷਂ͞ͱ෯Λଐਓతʹ޿͛Δ • ίϯςϯπ࡞੒ • ίϛϡχςΟӡӦ • ৽ػೳ։ൃᶅ • ϒϥογϡΞοϓʢվળɺbug ﬁxʣ Biz ops Prod uct Sli.do: #pmplaid

Slide 44

Slide 44 text

Slide 45

Slide 45 text

45 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. Biz ops Prod uct 1. Ϋϩʔζυβظʢ2໊ʣ • Ϛʔέοτௐࠪ • ΫϥΠΞϯτ਺ࣾʹβఏڙ • ϑΟʔυόοΫϧʔϓ • αʔϏεαΠτઃܭɺPR४උ • ਖ਼ࣜϩʔϯν • ΤϯδχΞͱ2ਓͰ࢝ಈ • ϕʔλ൛։ൃ • ϒϥογϡΞοϓʢվળɺbug ﬁxʣ 2. ϩʔϯνޙΧΦεظʢ9໊ʣ • ࠷ॳͷେ೾ɺڧ͍ϝϯόʔूΊΔ • ͱʹ͔͘৽ن֫ಘ • Onboarding͕ՐΛਧ͕͘ɺଐਓରԠಥഁ • ܖ໿਺͸ͲΜͲΜ૿͑ɺଐਓతͳରԠͩͱ ۤ͘͠ͳΔʢඇޮ཰ʣ • ࢓૊Έͮ͘Γ͕ಘҙͦ͏ͳϝϯόʔͷ֫ಘ ʹಈ͘ • ৽ػೳ։ൃᶃ • ϒϥογϡΞοϓʢվળɺbug ﬁxʣ • ֎෦࿈ܞ x 3 ϓϩμΫτ։ൃ ϓϩμΫτ։ൃ ηʔϧε Sli.do: #pmplaid

Slide 46

Slide 46 text

46 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. 3. ࢓૊Έͮ͘Γظʢ12-14໊ʣ • ·ͣ͸Onboarding Program੔උ͔Βணख • OnboardingΛൈ͚ɺຊ֨ར༻ʹਐΉΫϥ ΠΞϯτ͕૿͑Δ • CS͸ଐਓରԠͱฒߦ͠ɺ࢓૊Έ࡞Γ΋ணख • τοϓϥΠϯ΋৳͹͞ͳ͍ͱ͍͚ͳ͍ͷ ͰɺSalesۀ຿ΛଞνʔϜʹ֦େ • ৽ػೳ։ൃᶄ • ϒϥογϡΞοϓʢվળɺbug ﬁxʣ 4. CS஫ྗظʢ12-14໊ʣ • CSશମͷ࢓૊Έͮ͘Γʢސ٬෼ྨ΍ϔϧε νΣοΫ΍ΞϥʔςΟϯάʣ • Ϣʔεέʔεͷਂ͞ͱ෯Λଐਓతʹ޿͛Δ • ίϯςϯπ࡞੒ • ίϛϡχςΟӡӦ • ৽ػೳ։ൃᶅ • ϒϥογϡΞοϓʢվળɺbug ﬁxʣ Biz ops Prod uct OnboardingͱCS(ଐਓత) ϦΫϧʔςΟϯά νʔϜϏϧσΟϯά ϓϩμΫτ։ൃ ΧελϚʔαΫηε࢓૊Έͮ͘Γ νʔϜϏϧσΟϯά Sli.do: #pmplaid

Slide 47

Slide 47 text

Slide 48

Slide 48 text

48 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. • ΍͍ͬͯΔ͜ͱʹ࿮΍ܕ͸ͳ͍ • ϓϩμΫτͱϏδωεͷؒͰɺͦͷϑΣʔζ͝ͱʹɺࣄۀ੒௕ʹ࠷΋Ϩό Ϩοδ͕ޮ͘ͱࢥ͏͜ͱΛ΍Γଓ͚Δ • Ͱ͖Δ͚ͩϓϩμΫτͰղܾ͢Δ͜ͱΛߟ͑Δɺฒߦͯͦ͠ΕҎ֎ͷબ୒ ࢶ΋ͨ͘͞Μߟ͓͑ͯ͘ ܦݧ͔Βಘֶͨͼ Sli.do: #pmplaid

Slide 49

Slide 49 text

49 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. • ѹ౗తͳ౰ࣄऀҙࣝɺओମੑ • ࣄۀ੒௕΁ͷίϛοτϝϯτ • ࿮ΛܾΊͣʹɺϑΣʔζຖʹࣄۀ੒௕ʹ΋ͬͱ΋ϨόϨοδ͕ޮ͘ͱࢥ͏ ͜ͱΛ΍Γଓ͚Δ͜ͱ • ܦӦऀࢹ఺ ελʔτΞοϓ/৽نࣄۀͰͷPMͰॏཁͳ͜ͱ Sli.do: #pmplaid

Slide 50

Slide 50 text

Slide 51

Slide 51 text

51 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. ʮϓϨΠυͷ૊৫ͮ͘ΓʯͰݕࡧ • νʔϜฤ੒Λݻఆͤͣɺ্࢘෦Լͷؔ܎͕ͳ͍ • ۈଵ؅ཧπʔϧΛಋೖ͍ͯ͠ͳ͍ • ϙδγϣϯผ࠾༻Λ͍ͯ͠ͳ͍ • ੜ࢈ੑ޲্ͷͨΊͷ෱རްੜ • ࣄۀͱͷ֞ࠜΛ༹͔͢λϨϯτΦϯϘʔσΟϯά • πʔϧ׆༻ʹΑΔੜ࢈ੑ޲্ • 2ϲ݄୯ҐͰνʔϜ͕૊ΈมΘΔʮϑΥʔΧεʯ • ୹ظతͳࢹ఺ΛʮҰ୴๨ΕΔʯͨΊͷ݄1ΦϑαΠτ • Ξοϓσʔτ͍ͯ͘͠ΦϑΟε https://note.mu/kaorijo/n/n547257d4158c Sli.do: #pmplaid

Slide 52

Slide 52 text

52 2019.11.13ɹɹʛɹɹProduct Manager Conference 2019ɹɹʛɹ ɹɹʛɹɹ© 2019 PLAID Inc. • 14:10~14:40 • Room2-2 B-Side • ։ൃମ੍ͱϓϩηε • νʔϜؒͷ࿈ܞ • PMͷόϦϡʔͷग़͠Ͳ͜Ζ • Q&A ”PM͸ͲͷΑ͏ʹόϦϡʔΛ ग़͍ͯ͘͠ͷ͔” PM Tanahashi TechLead Kadowaki Sli.do: #pmplaid

Slide 53

Slide 53 text

͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠