How to Engage 13.000 Colleagues in Online Ideation @Evonik Rainer Gimbel, Evonik @tipalemar Luis Suarez, panagenda @elsua

Social Connections 15 Munich, September 16-18 2019 Who we are Evonik at a glance Employees in over 100 countries

Social Connections 15 Munich, September 16-18 2019 PLATINUM SPONSOR PLATINUM SPONSORS GOLD SPONSORS SILVER SPONSORS BRONZE SPONSORS SPEEDSPONSORING BEER SPONSOR

Social Connections 15 Munich, September 16-18 2019 Evonik Collaboration Suite enables Users to practise Team Collaboration and Enterprise Collaboration Use Case MS Teams: „The Inner Loop is for (confidential) interactions between closed knit teams & groups“ Use Case Connections: „The Outer Loop is for (open) conversations and knowledge accidents across the organization“

Social Connections 15 Munich, September 16-18 2019 3.000 Daily Users | 15.000 Monthly Users| 12.000 Profile Pictures | 25.000 Registrations | 6.000 Communities

Social Connections 15 Munich, September 16-18 2019 “Digital Networking” – a Key Qualification in the Digital Age Knowledge worker Relationship worker I connect Build and maintain a digital identity and network I follow Make sense of the noise through intelligent filtering I share Produce and share own digital content and receive feedback I lead Drive change through online communities I learn

Social Connections 15 Munich, September 16-18 2019 Main Use Case is transparent, scalable Exchange in public Communities which directly supports Evonik‘s new Corporate Values „OPENNESS“ and „TRUST“ Events Internal Kommunikation Information and Q&A Initiatives Ideation Knowledge Exchange

Social Connections 15 Munich, September 16-18 2019 The New Evonik Spirit: It's worth taking part! We all have something to gain from a future-oriented culture Each and every one at EVONIK ▪ More freedom and more responsibility ▪ More opportunities to try something new ▪ More development - professional and personal Evonik as a company ▪ A new culture is an essential part of our future success ▪ It is the guide and driving force on the way to becoming the best specialty chemicals company in the world.

Social Connections 15 Munich, September 16-18 2019 Approach of Evonik Spirit Initiative at a Glance Final presentation Speed-Up Conferences Action Teams Ideation WORKED ON: ▪ Three agile months with sprints, reviews and rapid learning ▪ Final review and decision of implementation by the board SHARED: ▪ Sharing of the results with the organization VOTED: ▪ Idea and initiative submission and voting in a specifically created community FOUND: ▪ The best ideas will qualify for 4 regional Speed-Up Conferences SELECTED: ▪ Open space for 15 ideas/initiatives with prioritization of 5 ideas/initiatives GETTING STARTED: ▪ Working on the topics in five Action Teams STARTED: ▪ Appeal as continuation of the value campaign while involving executives REQUESTED: ▪ Existing initiatives and new ideas for more Speed & Openness ACHIEVED: ▪ Reflection on results and process CONTINUED: ▪ Idea implementation ▪ Ongoing cultural evolution Mobilization Germany: T. Wessel June 28 EMEA: C. Kullmann July 1 Asia-Pacific: H. Schwager July 2 Americas: U. Wolf July 8 & 9 03-04/2019 04-05/2019 06-07/2019 07-10/2019 from 10/2019

Social Connections 15 Munich, September 16-18 2019 The New Evonik Spirit – Shape the change together Online community generated considerable interaction Countries 55 >13.000 Participants ~1.500 Comments Ideas 309 ~23.000 Votes

Social Connections 15 Munich, September 16-18 2019 Four regional conferences - 20 winner ideas across various topics What happens when „Corporate Activists“ join forces… Open management positions for part- time Mobility@Evonik Speed-up selling off-spec products Adressing each other by first names Evonik Google (5 of the 20 winners shown as example)

Social Connections 15 Munich, September 16-18 2019 From 309 to the Top 20 Diverse ideas from diverse teams All 309 Ideas Top 60 (Speed-Up Conferences) Top 20 (Action Teams)

Social Connections 15 Munich, September 16-18 2019 The New Evonik Spirit Community One Community as a Central Platform for overall Initiative

Social Connections 15 Munich, September 16-18 2019 How do you evaluate success? - Participation

Social Connections 15 Munich, September 16-18 2019 How do you evaluate success? - Activity

Social Connections 15 Munich, September 16-18 2019 How do you evaluate success? - Engagement

Social Connections 15 Munich, September 16-18 2019 How do you evaluate success? - Involvement

Social Connections 15 Munich, September 16-18 2019 Conclusions - Staying focused on your most relevant ESN use cases - Developing digital networking skills is critical for successful ESN adoption - Professional Community Leadership helps accelerate your transformation efforts (i.e. awareness, preparation, design, facilitation, deployment) - Building powerful stories through data analytics to evaluate the overall success of your ESN change initiatives - Patience and perseverance are your biggest partners!

Social Connections 15 Munich, September 16-18 2019 Questions?

Social Connections 15 Munich, September 16-18 2019 Thank You! Luis Suarez Digital Transformation & Data Analytics Adviser - panagenda E-Mail: [email protected] Twitter: @elsua LinkedIn: https://www.linkedin.com/in/elsua/ Rainer Gimbel Digital Strategist – Evonik Digital E-Mail: [email protected] Twitter: @tipalemar LinkedIn: https://www.linkedin.com/in/tipalemar/

Social Connections 15 Munich, September 16-18 2019 PLATINUM SPONSOR PLATINUM SPONSORS GOLD SPONSORS SILVER SPONSORS BRONZE SPONSORS SPEEDSPONSORING BEER SPONSOR