How to Engage 13.000 Colleagues in Online Ideation @Evonik

Over seven years ago Evonik started their own journey with IBM Connections. New use cases impacting the business keep emerging every day. The emphasis on innovation through organising ideation jams, on influencing use behaviours through an open knowledge sharing culture across teams & online communities has made Evonik`s employees familiar with a people centric collaboration approach where knowledge shared *is* power.

And this year it’s no different with the Evonik Spirit Initiative held in April with the goal to engage Evonik`s employees in shaping the company’s new core values.

Join us in this session where you will learn with Rainer Gimbel (Evonik) and Luis Suarez (panagenda) about the impact of professional community management to the overall success of ESNs and the possibilities to measure and evaluate their health and maturity. You will also learn about the overall business value, inspiring use cases and lessons learned so far from such transformation process.

Transcript

1. How to Engage 13.000 Colleagues in Online Ideation @Evonik Rainer Gimbel, Evonik @tipalemar Luis Suarez, panagenda @elsua
2. Social Connections 15 Munich, September 16-18 2019 Who we are Evonik at a glance Employees in over 100 countries
3. Social Connections 15 Munich, September 16-18 2019 PLATINUM SPONSOR PLATINUM SPONSORS GOLD SPONSORS SILVER SPONSORS BRONZE SPONSORS SPEEDSPONSORING BEER SPONSOR
4. Social Connections 15 Munich, September 16-18 2019 Evonik Collaboration Suite enables Users to practise Team Collaboration and Enterprise Collaboration Use Case MS Teams: „The Inner Loop is for (confidential) interactions between closed knit teams & groups“ Use Case Connections: „The Outer Loop is for (open) conversations and knowledge accidents across the organization“
5. Social Connections 15 Munich, September 16-18 2019 3.000 Daily Users | 15.000 Monthly Users| 12.000 Profile Pictures | 25.000 Registrations | 6.000 Communities
6. Social Connections 15 Munich, September 16-18 2019 “Digital Networking” – a Key Qualification in the Digital Age Knowledge worker Relationship worker I connect Build and maintain a digital identity and network I follow Make sense of the noise through intelligent filtering I share Produce and share own digital content and receive feedback I lead Drive change through online communities I learn
7. Social Connections 15 Munich, September 16-18 2019 Main Use Case is transparent, scalable Exchange in public Communities which directly supports Evonik‘s new Corporate Values „OPENNESS“ and „TRUST“ Events Internal Kommunikation Information and Q&A Initiatives Ideation Knowledge Exchange
8. Social Connections 15 Munich, September 16-18 2019 The New Evonik Spirit: It's worth taking part! We all have something to gain from a future-oriented culture Each and every one at EVONIK ▪ More freedom and more responsibility ▪ More opportunities to try something new ▪ More development - professional and personal Evonik as a company ▪ A new culture is an essential part of our future success ▪ It is the guide and driving force on the way to becoming the best specialty chemicals company in the world.
9. Social Connections 15 Munich, September 16-18 2019 Approach of Evonik Spirit Initiative at a Glance Final presentation Speed-Up Conferences Action Teams Ideation WORKED ON: ▪ Three agile months with sprints, reviews and rapid learning ▪ Final review and decision of implementation by the board SHARED: ▪ Sharing of the results with the organization VOTED: ▪ Idea and initiative submission and voting in a specifically created community FOUND: ▪ The best ideas will qualify for 4 regional Speed-Up Conferences SELECTED: ▪ Open space for 15 ideas/initiatives with prioritization of 5 ideas/initiatives GETTING STARTED: ▪ Working on the topics in five Action Teams STARTED: ▪ Appeal as continuation of the value campaign while involving executives REQUESTED: ▪ Existing initiatives and new ideas for more Speed & Openness ACHIEVED: ▪ Reflection on results and process CONTINUED: ▪ Idea implementation ▪ Ongoing cultural evolution Mobilization Germany: T. Wessel June 28 EMEA: C. Kullmann July 1 Asia-Pacific: H. Schwager July 2 Americas: U. Wolf July 8 & 9 03-04/2019 04-05/2019 06-07/2019 07-10/2019 from 10/2019
10. Social Connections 15 Munich, September 16-18 2019 The New Evonik Spirit – Shape the change together Online community generated considerable interaction Countries 55 >13.000 Participants ~1.500 Comments Ideas 309 ~23.000 Votes
11. Social Connections 15 Munich, September 16-18 2019 Four regional conferences - 20 winner ideas across various topics What happens when „Corporate Activists“ join forces… Open management positions for part- time Mobility@Evonik Speed-up selling off-spec products Adressing each other by first names Evonik Google (5 of the 20 winners shown as example)
12. Social Connections 15 Munich, September 16-18 2019 From 309 to the Top 20 Diverse ideas from diverse teams All 309 Ideas Top 60 (Speed-Up Conferences) Top 20 (Action Teams)
13. Social Connections 15 Munich, September 16-18 2019 The New Evonik Spirit Community One Community as a Central Platform for overall Initiative
14. Social Connections 15 Munich, September 16-18 2019 How do you evaluate success? - Participation
15. Social Connections 15 Munich, September 16-18 2019 How do you evaluate success? - Activity
16. Social Connections 15 Munich, September 16-18 2019 How do you evaluate success? - Engagement
17. Social Connections 15 Munich, September 16-18 2019 How do you evaluate success? - Involvement
18. Social Connections 15 Munich, September 16-18 2019 Conclusions - Staying focused on your most relevant ESN use cases - Developing digital networking skills is critical for successful ESN adoption - Professional Community Leadership helps accelerate your transformation efforts (i.e. awareness, preparation, design, facilitation, deployment) - Building powerful stories through data analytics to evaluate the overall success of your ESN change initiatives - Patience and perseverance are your biggest partners!
19. Social Connections 15 Munich, September 16-18 2019 Questions?
20. Social Connections 15 Munich, September 16-18 2019 Thank You! Luis Suarez Digital Transformation & Data Analytics Adviser - panagenda E-Mail: luis.suarez@panagenda.com Twitter: @elsua LinkedIn: https://www.linkedin.com/in/elsua/ Rainer Gimbel Digital Strategist – Evonik Digital E-Mail: rainer.gimbel@evonik.com Twitter: @tipalemar LinkedIn: https://www.linkedin.com/in/tipalemar/
21. Social Connections 15 Munich, September 16-18 2019 PLATINUM SPONSOR PLATINUM SPONSORS GOLD SPONSORS SILVER SPONSORS BRONZE SPONSORS SPEEDSPONSORING BEER SPONSOR