How to Engage 13.000 Colleagues in Online Ideation @Evonik

Over seven years ago Evonik started their own journey with IBM Connections. New use cases impacting the business keep emerging every day. The emphasis on innovation through organising ideation jams, on influencing use behaviours through an open knowledge sharing culture across teams & online communities has made Evonik`s employees familiar with a people centric collaboration approach where knowledge shared *is* power.

And this year it’s no different with the Evonik Spirit Initiative held in April with the goal to engage Evonik`s employees in shaping the company’s new core values.

Join us in this session where you will learn with Rainer Gimbel (Evonik) and Luis Suarez (panagenda) about the impact of professional community management to the overall success of ESNs and the possibilities to measure and evaluate their health and maturity. You will also learn about the overall business value, inspiring use cases and lessons learned so far from such transformation process.

Transcript

1. How to Engage 13.000 Colleagues in
   Online Ideation @Evonik
   Rainer Gimbel, Evonik
   @tipalemar
   Luis Suarez, panagenda
   @elsua
   

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2. Social Connections 15 Munich, September 16-18 2019
   Who we are
   Evonik at a glance
   Employees in over 100 countries
   

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3. Social Connections 15 Munich, September 16-18 2019
   PLATINUM SPONSOR
   PLATINUM SPONSORS
   GOLD SPONSORS
   SILVER SPONSORS
   BRONZE SPONSORS SPEEDSPONSORING BEER SPONSOR
   

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4. Social Connections 15 Munich, September 16-18 2019
   Evonik Collaboration Suite enables Users to practise
   Team Collaboration and Enterprise Collaboration
   Use Case MS Teams:
   „The Inner Loop is for
   (confidential) interactions
   between closed knit teams
   & groups“
   Use Case Connections:
   „The Outer Loop is for
   (open) conversations and
   knowledge accidents across
   the organization“
   

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5. Social Connections 15 Munich, September 16-18 2019
   3.000 Daily Users | 15.000 Monthly Users| 12.000 Profile
   Pictures | 25.000 Registrations | 6.000 Communities
   

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6. Social Connections 15 Munich, September 16-18 2019
   “Digital Networking” – a Key Qualification in the Digital Age
   Knowledge
   worker
   Relationship
   worker
   I connect
   Build and maintain
   a digital identity
   and network
   I follow
   Make sense of the
   noise through
   intelligent filtering
   I share
   Produce and share
   own digital content
   and receive
   feedback
   I lead
   Drive change
   through online
   communities
   I learn
   

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7. Social Connections 15 Munich, September 16-18 2019
   Main Use Case is transparent, scalable Exchange in public
   Communities which directly supports Evonik‘s new
   Corporate Values „OPENNESS“ and „TRUST“
   Events
   Internal
   Kommunikation
   Information and
   Q&A
   Initiatives
   Ideation
   Knowledge
   Exchange
   

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8. Social Connections 15 Munich, September 16-18 2019
   The New Evonik Spirit: It's worth taking part!
   We all have something to gain from a future-oriented culture
   Each and every one at EVONIK
   ▪ More freedom and more responsibility
   ▪ More opportunities to try something new
   ▪ More development - professional and personal
   Evonik as a company
   ▪ A new culture is an essential part of our future success
   ▪ It is the guide and driving force on the way to becoming
   the best specialty chemicals company in the world.
   

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9. Social Connections 15 Munich, September 16-18 2019
   Approach of Evonik Spirit Initiative at a Glance
   Final
   presentation
   Speed-Up
   Conferences Action Teams
   Ideation
   WORKED ON:
   ▪ Three agile
   months with
   sprints, reviews
   and rapid learning
   ▪ Final review and
   decision of
   implementation
   by the board
   SHARED:
   ▪ Sharing of the
   results with the
   organization
   VOTED:
   ▪ Idea and initiative
   submission and
   voting in a
   specifically created
   community
   FOUND:
   ▪ The best ideas will
   qualify for 4 regional
   Speed-Up
   Conferences
   SELECTED:
   ▪ Open space for 15
   ideas/initiatives
   with prioritization
   of 5 ideas/initiatives
   GETTING STARTED:
   ▪ Working on the
   topics in five Action
   Teams
   STARTED:
   ▪ Appeal as
   continuation of the
   value campaign
   while involving
   executives
   REQUESTED:
   ▪ Existing initiatives
   and new ideas for
   more Speed &
   Openness
   ACHIEVED:
   ▪ Reflection on
   results and process
   CONTINUED:
   ▪ Idea
   implementation
   ▪ Ongoing cultural
   evolution
   Mobilization
   Germany: T. Wessel June 28
   EMEA: C. Kullmann July 1
   Asia-Pacific: H. Schwager July
   2 Americas: U. Wolf July 8 & 9
   03-04/2019 04-05/2019 06-07/2019 07-10/2019 from 10/2019
   

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10. Social Connections 15 Munich, September 16-18 2019
    The New Evonik Spirit – Shape the change together
    Online community generated considerable interaction
    Countries
    55
    >13.000
    Participants
    ~1.500
    Comments
    Ideas
    309
    ~23.000
    Votes
    

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11. Social Connections 15 Munich, September 16-18 2019
    Four regional conferences - 20 winner ideas across various topics
    What happens when „Corporate Activists“ join forces…
    Open management
    positions for part-
    time
    Mobility@Evonik
    Speed-up selling
    off-spec products
    Adressing each
    other by first names
    Evonik Google
    (5 of the 20 winners shown as example)
    

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12. Social Connections 15 Munich, September 16-18 2019
    From 309 to the Top 20
    Diverse ideas from diverse teams
    All 309 Ideas Top 60 (Speed-Up Conferences)
    Top 20 (Action Teams)
    

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13. Social Connections 15 Munich, September 16-18 2019
    The New Evonik Spirit Community
    One Community as a Central Platform for overall Initiative
    

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14. Social Connections 15 Munich, September 16-18 2019
    How do you evaluate success? - Participation
    

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15. Social Connections 15 Munich, September 16-18 2019
    How do you evaluate success? - Activity
    

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16. Social Connections 15 Munich, September 16-18 2019
    How do you evaluate success? - Engagement
    

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17. Social Connections 15 Munich, September 16-18 2019
    How do you evaluate success? - Involvement
    

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18. Social Connections 15 Munich, September 16-18 2019
    Conclusions
    - Staying focused on your most relevant ESN use cases
    - Developing digital networking skills is critical for successful ESN adoption
    - Professional Community Leadership helps accelerate your transformation efforts
    (i.e. awareness, preparation, design, facilitation, deployment)
    - Building powerful stories through data analytics to evaluate the overall success of
    your ESN change initiatives
    - Patience and perseverance are your biggest partners!
    

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19. Social Connections 15 Munich, September 16-18 2019
    Questions?
    

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20. Social Connections 15 Munich, September 16-18 2019
    Thank You!
    Luis Suarez
    Digital Transformation & Data Analytics Adviser
    - panagenda
    E-Mail: luis.suarez@panagenda.com
    Twitter: @elsua
    LinkedIn: https://www.linkedin.com/in/elsua/
    Rainer Gimbel
    Digital Strategist – Evonik Digital
    E-Mail: rainer.gimbel@evonik.com
    Twitter: @tipalemar
    LinkedIn: https://www.linkedin.com/in/tipalemar/
    

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21. Social Connections 15 Munich, September 16-18 2019
    PLATINUM SPONSOR
    PLATINUM SPONSORS
    GOLD SPONSORS
    SILVER SPONSORS
    BRONZE SPONSORS SPEEDSPONSORING BEER SPONSOR
    

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