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How to Engage 13.000 Colleagues in Online Ideation @Evonik

LetsConnect
September 16, 2019

How to Engage 13.000 Colleagues in Online Ideation @Evonik

Over seven years ago Evonik started their own journey with IBM Connections. New use cases impacting the business keep emerging every day. The emphasis on innovation through organising ideation jams, on influencing use behaviours through an open knowledge sharing culture across teams & online communities has made Evonik`s employees familiar with a people centric collaboration approach where knowledge shared *is* power.

And this year it’s no different with the Evonik Spirit Initiative held in April with the goal to engage Evonik`s employees in shaping the company’s new core values.

Join us in this session where you will learn with Rainer Gimbel (Evonik) and Luis Suarez (panagenda) about the impact of professional community management to the overall success of ESNs and the possibilities to measure and evaluate their health and maturity. You will also learn about the overall business value, inspiring use cases and lessons learned so far from such transformation process.

LetsConnect

September 16, 2019
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  1. How to Engage 13.000 Colleagues in
    Online Ideation @Evonik
    Rainer Gimbel, Evonik
    @tipalemar
    Luis Suarez, panagenda
    @elsua

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  2. Social Connections 15 Munich, September 16-18 2019
    Who we are
    Evonik at a glance
    Employees in over 100 countries

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  3. Social Connections 15 Munich, September 16-18 2019
    PLATINUM SPONSOR
    PLATINUM SPONSORS
    GOLD SPONSORS
    SILVER SPONSORS
    BRONZE SPONSORS SPEEDSPONSORING BEER SPONSOR

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  4. Social Connections 15 Munich, September 16-18 2019
    Evonik Collaboration Suite enables Users to practise
    Team Collaboration and Enterprise Collaboration
    Use Case MS Teams:
    „The Inner Loop is for
    (confidential) interactions
    between closed knit teams
    & groups“
    Use Case Connections:
    „The Outer Loop is for
    (open) conversations and
    knowledge accidents across
    the organization“

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  5. Social Connections 15 Munich, September 16-18 2019
    3.000 Daily Users | 15.000 Monthly Users| 12.000 Profile
    Pictures | 25.000 Registrations | 6.000 Communities

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  6. Social Connections 15 Munich, September 16-18 2019
    “Digital Networking” – a Key Qualification in the Digital Age
    Knowledge
    worker
    Relationship
    worker
    I connect
    Build and maintain
    a digital identity
    and network
    I follow
    Make sense of the
    noise through
    intelligent filtering
    I share
    Produce and share
    own digital content
    and receive
    feedback
    I lead
    Drive change
    through online
    communities
    I learn

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  7. Social Connections 15 Munich, September 16-18 2019
    Main Use Case is transparent, scalable Exchange in public
    Communities which directly supports Evonik‘s new
    Corporate Values „OPENNESS“ and „TRUST“
    Events
    Internal
    Kommunikation
    Information and
    Q&A
    Initiatives
    Ideation
    Knowledge
    Exchange

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  8. Social Connections 15 Munich, September 16-18 2019
    The New Evonik Spirit: It's worth taking part!
    We all have something to gain from a future-oriented culture
    Each and every one at EVONIK
    ▪ More freedom and more responsibility
    ▪ More opportunities to try something new
    ▪ More development - professional and personal
    Evonik as a company
    ▪ A new culture is an essential part of our future success
    ▪ It is the guide and driving force on the way to becoming
    the best specialty chemicals company in the world.

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  9. Social Connections 15 Munich, September 16-18 2019
    Approach of Evonik Spirit Initiative at a Glance
    Final
    presentation
    Speed-Up
    Conferences Action Teams
    Ideation
    WORKED ON:
    ▪ Three agile
    months with
    sprints, reviews
    and rapid learning
    ▪ Final review and
    decision of
    implementation
    by the board
    SHARED:
    ▪ Sharing of the
    results with the
    organization
    VOTED:
    ▪ Idea and initiative
    submission and
    voting in a
    specifically created
    community
    FOUND:
    ▪ The best ideas will
    qualify for 4 regional
    Speed-Up
    Conferences
    SELECTED:
    ▪ Open space for 15
    ideas/initiatives
    with prioritization
    of 5 ideas/initiatives
    GETTING STARTED:
    ▪ Working on the
    topics in five Action
    Teams
    STARTED:
    ▪ Appeal as
    continuation of the
    value campaign
    while involving
    executives
    REQUESTED:
    ▪ Existing initiatives
    and new ideas for
    more Speed &
    Openness
    ACHIEVED:
    ▪ Reflection on
    results and process
    CONTINUED:
    ▪ Idea
    implementation
    ▪ Ongoing cultural
    evolution
    Mobilization
    Germany: T. Wessel June 28
    EMEA: C. Kullmann July 1
    Asia-Pacific: H. Schwager July
    2 Americas: U. Wolf July 8 & 9
    03-04/2019 04-05/2019 06-07/2019 07-10/2019 from 10/2019

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  10. Social Connections 15 Munich, September 16-18 2019
    The New Evonik Spirit – Shape the change together
    Online community generated considerable interaction
    Countries
    55
    >13.000
    Participants
    ~1.500
    Comments
    Ideas
    309
    ~23.000
    Votes

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  11. Social Connections 15 Munich, September 16-18 2019
    Four regional conferences - 20 winner ideas across various topics
    What happens when „Corporate Activists“ join forces…
    Open management
    positions for part-
    time
    Mobility@Evonik
    Speed-up selling
    off-spec products
    Adressing each
    other by first names
    Evonik Google
    (5 of the 20 winners shown as example)

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  12. Social Connections 15 Munich, September 16-18 2019
    From 309 to the Top 20
    Diverse ideas from diverse teams
    All 309 Ideas Top 60 (Speed-Up Conferences)
    Top 20 (Action Teams)

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  13. Social Connections 15 Munich, September 16-18 2019
    The New Evonik Spirit Community
    One Community as a Central Platform for overall Initiative

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  14. Social Connections 15 Munich, September 16-18 2019
    How do you evaluate success? - Participation

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  15. Social Connections 15 Munich, September 16-18 2019
    How do you evaluate success? - Activity

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  16. Social Connections 15 Munich, September 16-18 2019
    How do you evaluate success? - Engagement

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  17. Social Connections 15 Munich, September 16-18 2019
    How do you evaluate success? - Involvement

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  18. Social Connections 15 Munich, September 16-18 2019
    Conclusions
    - Staying focused on your most relevant ESN use cases
    - Developing digital networking skills is critical for successful ESN adoption
    - Professional Community Leadership helps accelerate your transformation efforts
    (i.e. awareness, preparation, design, facilitation, deployment)
    - Building powerful stories through data analytics to evaluate the overall success of
    your ESN change initiatives
    - Patience and perseverance are your biggest partners!

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  19. Social Connections 15 Munich, September 16-18 2019
    Questions?

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  20. Social Connections 15 Munich, September 16-18 2019
    Thank You!
    Luis Suarez
    Digital Transformation & Data Analytics Adviser
    - panagenda
    E-Mail: [email protected]
    Twitter: @elsua
    LinkedIn: https://www.linkedin.com/in/elsua/
    Rainer Gimbel
    Digital Strategist – Evonik Digital
    E-Mail: [email protected]
    Twitter: @tipalemar
    LinkedIn: https://www.linkedin.com/in/tipalemar/

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  21. Social Connections 15 Munich, September 16-18 2019
    PLATINUM SPONSOR
    PLATINUM SPONSORS
    GOLD SPONSORS
    SILVER SPONSORS
    BRONZE SPONSORS SPEEDSPONSORING BEER SPONSOR

    View full-size slide