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Google Tag Manager
Wat, waarom en WordPress
Jan Henckens - WP Antwerp, November 2015
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Jan
• PHP Developer @ sta0k.be !
• WordPress core contributor
• Theme & plugin author @
wordpress.org
• (trail)marathon runner ", badminton
player #
• (ex consultant @ KBC ICT Services $)
Jan Henckens - WP Antwerp, November 2015
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Wat?
Container om 'tags' toe te
voegen op je site
h"p:/
/tagmanager.google.com
Jan Henckens - WP Antwerp, November 2015
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Script tag:
Net na de openende body tag:
(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
'//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-NR2LDF');
Jan Henckens - WP Antwerp, November 2015
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Tags?
• Google Analy,cs
• Google Adwords
• CrazyEgg, MouseFlow
⚠ Custom HTML en javascript ⚠
Jan Henckens - WP Antwerp, November 2015
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Triggers
Jan Henckens - WP Antwerp, November 2015
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Variables
Jan Henckens - WP Antwerp, November 2015
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Waarom?
• Aanpassingen doen zonder code aan te passen
! geen developer meer nodig "
• Snel nieuwe tags/events toevoegen
• Makkelijke "Preview & debug"
• Wijzigingen staan direct online #
Jan Henckens - WP Antwerp, November 2015
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Voor wie?
• Marke'ng/Marketeer
• Community manager
• ...
• Maar zeker ook: developers!
Jan Henckens - WP Antwerp, November 2015
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GTM in WordPress?
Best na de openende body tag...
• Plugins met wp_footer
• Zelf toevoegen in je theme
• 'DuracellTomi's Google Tag Manager for
WordPress'
Jan Henckens - WP Antwerp, November 2015
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?
Jan Henckens - WP Antwerp, November 2015
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⌘ + Q
Jan Henckens - WP Antwerp, November 2015