Google Tag Manager (WP Antwerp, November 2015)

Slides for a short presentation I did about Google Tag Manager at the WPAntwerp meetup on november 26th 2015.

Transcript

1. Google Tag Manager Wat, waarom en WordPress Jan Henckens - WP Antwerp, November 2015
2. Jan • PHP Developer @ sta0k.be ! • WordPress core contributor • Theme & plugin author @ wordpress.org • (trail)marathon runner ", badminton player # • (ex consultant @ KBC ICT Services $) Jan Henckens - WP Antwerp, November 2015
3. Wat? Container om 'tags' toe te voegen op je site h"p:/ /tagmanager.google.com Jan Henckens - WP Antwerp, November 2015
4. Script tag: Net na de openende body tag: <!-- Google Tag Manager --> <noscript><iframe src="//www.googletagmanager.com/ns.html?id=GTM-NR2LDF" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= '//www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-NR2LDF');</script> <!-- End Google Tag Manager --> Jan Henckens - WP Antwerp, November 2015
5. Tags? • Google Analy,cs • Google Adwords • CrazyEgg, MouseFlow ⚠ Custom HTML en javascript ⚠ Jan Henckens - WP Antwerp, November 2015
6. Triggers Jan Henckens - WP Antwerp, November 2015
7. Variables Jan Henckens - WP Antwerp, November 2015
8. Waarom? • Aanpassingen doen zonder code aan te passen ! geen developer meer nodig " • Snel nieuwe tags/events toevoegen • Makkelijke "Preview & debug" • Wijzigingen staan direct online # Jan Henckens - WP Antwerp, November 2015
9. Voor wie? • Marke'ng/Marketeer • Community manager • ... • Maar zeker ook: developers! Jan Henckens - WP Antwerp, November 2015
10. GTM in WordPress? Best na de openende body tag... • Plugins met wp_footer • Zelf toevoegen in je theme • 'DuracellTomi's Google Tag Manager for WordPress' Jan Henckens - WP Antwerp, November 2015
11. ? Jan Henckens - WP Antwerp, November 2015
12. ⌘ + Q Jan Henckens - WP Antwerp, November 2015