Noを伝える技術 #pmconf2021

by Aki / @LoveIdahoBurger

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NoΛ఻͑Δٕज़ ೔ຊϚΫυφϧυגࣜձࣾ ൧পѥل

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ࣗݾ঺հ • ओͳ࢓ࣄ಺༰ • ϚΫυφϧυެࣜΞϓϦͷϓϩμΫτ Ϛωδϝϯτ • ࣾ಺ͷϓϩμΫτϚωδϝϯτڭҭ • όοΫάϥ΢ϯυ • &$ͷϓϩμΫτϚωδϝϯτɺϓϩ δΣΫτϚωδϝϯτ • ৽نࣄۀ

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Mistakes increase your experience and experiences decrease your mistake. If you learn from your mistakes, then others learn from your success. – Unknown – “ ”

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ࠓ೔ͷ͓͸ͳ͠ ৴པ ఻͑ํ ೲಘײ ＋＋ ͪ͜Βͷཱ৔Λ ཧղͯ͠΋Β͏ /PΛ෼ղ͢Δ ˠ/PΛ఻͑Δ ࠓ೔ͷ࿩͸͜ͷதͷҰ෦ ϓϩμΫτͷ ϒϨͳ͍࣠

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͏·͍͔͘ͳ͍ख๏ • ͱΓ͋͑ͣશͯͷཁٻʹରͯ͠ʮόοΫϩάʹೖΕ͓͖ͯ·͢Ͷʂʯͱݴ͍ͬͯ ͨɺͦΜͳ࣌୅͕ࢲʹ΋͋Γ·ͨ͠ – ͜ΕΛ΍ΔͱஅΒͣʹࡁΉ͠ɺ΍Δͱ΋ݴΘͣʹࡁΉ – ࣮ࡍ͸ظ଴஋ͷζϨ͕ൃੜͯ͠ෆ޾͕ઌԆ͹͠͞ΕΔ͚ͩ όοΫϩάʹೖΕ͓͖ͯ· ͢Ͷʂʢ΍Δͱ͸ݴ͍ͬͯ ͳ͍ʣ ͋Γ͕ͱ͏͍͟͝·͢ όοΫϩάʹೖͬͨͱ ͍͏͜ͱ͸ʙϲ݄ ͙Β͍Ͱ࣮ݱͦ͠͏ͩ ˓˓͞Μʹใࠂ͠Α͏ PM εςʔΫ ϗϧμʔ

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ͳͥNoͱݴΘͳ͚Ε͹ͳΒͳ͍ͷ͔

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Ͱ͖Δ͜ͱͷଟ͞͸ ඞͣ͠΋ϓϩμΫτ ͷՁ஋ͱ௚݁͠ͳ͍

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Ͱ΋Yesͱݴ͏ͷ͸NoͷԿഒ΋༰қ ͱ͍͏Θ͚Ͱ͜ ΕΛ΍Βͳ͖Ό ͍͚ͳ͍Μͩ ͩΊͰ͢ ͑ʁʁʁ PM PM ͑ʁʁʁ ൺֱతԕ͍ؔ܎ੑ ൺֱత͍ۙؔ܎ੑ εςʔΫϗϧμʔΑΓ΋νʔϜ͔ΒωΨςΟϒͳϦΞΫγϣϯΛड͚Δ΄͏͕ؾ෼తʹָ ˠશͯʹYesͱݴ͍νʔϜͷఢʹͳΓͳ͕Βશ࣮ͯݱ͢Δͷ͕PMతʹ࠷΋ָ͔΋͠Εͳ͍ εςʔΫ ϗϧμʔ ϓϩμΫτ νʔϜ

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PMͱͯ͠ϓϩμΫτͷՁ஋ΛߴΊ͍ͯΔ͔ ίϯύΫτʹ·ͱ·ͬͨπʔϧ܈ ίϯύΫτʹ·ͱ·ͬͨπʔϧ܈

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ఢΛ࡞ΒͣNoͱݴ͏

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৴པ͕͋Ε͹িಥͯ͠΋ఢʹͳΒͳ͍ ৴པ ఻͑ํ ೲಘײ ＋＋ ͪ͜Βͷཱ৔Λ ཧղͯ͠΋Β͏ ϓϩμΫτͷ ϒϨͳ͍࣠

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PMͷۤ೰ ϓϩμΫτͷ݈શͳ੒௕ͷͨΊʹ͸ ࣌ʹNoͱݴ͏͜ͱ͕ॏཁ ϓϩμΫτϚωʔδϟʔͱͯ͠ εςʔΫϗϧμʔͱͷ ྑ޷ͳؔ܎Λங͘͜ͱ͸ॏཁ ඞཁͳ࣌ʹ͸ ͲΜͲΜNoͱݴ͓͏ʂ NoͱݴͬͨΒ ਓؒؔ܎͕յΕΔ…ʁ

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Noͱݴ͏͜ͱͱྑ޷ͳؔ܎ߏங͸ରཱߏ଄ͳͷ͔ʁ • ͲͷΑ͏ͳཧ༝ͰωΨςΟϒͳؾ ࣋ͪʹͳΓ·͔ͨ͠ʁ • ͲͷΑ͏ͳల։ʹͳ͍ͬͯͨΒೲ ಘͨ͠ͱࢥ͍·͔͢ʁ Կ͔ΛஅΒΕͯωΨ ςΟϒͳؾ࣋ͪʹͳ ͬͨ࣌ͷ͜ͱΛࢥ͍ ු͔΂͍ͯͩ͘͞ɻ

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அΒΕͨଆͷ೴಺Ͱى͍ͬͯ͜Δ͜ͱ ҙݟͷ൱ఆ͸ਓ֨ͷ൱ఆͰ͸ͳ͍ͱݴ͏͕ʜ /PͱݴΘΕͨʂ ͜Μͳʹૉ੖Β ͍͠Ҋͳͷʹί ΠπΘ͔ͬͯͳ ͍ͳ ͜Μͳʹߟ͕͑ ઙ͍ਓͱ͸࢓ࣄ ͨ͘͠ͳ͍ ҙݟͷ൱ఆʹΑͬͯɺͪ͜Βͷਓ֨ʹ͍ͭͯωΨςΟϒͳҹ৅Λ࣋ͨΕΔ͜ͱ͸͋Δɻ

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ͪ͜Βͷཱ৔Λཧղͯ͠΋Β͏ͨΊͷεςοϓ • ૬खͷ࿩ΛΑ͘ฉ͘ – ͨͱ͑૬ख͕ԿΛݴ͓͏ͱ͍ͯ͠Δͷ͔Λ༧ଌͰ͖ͨͱͯ͠΋ ˠʮͣͬͱݴͬͯΔͷʹͪΌΜͱ࿩Λฉ͍ͯ͘Εͳ͍ʯΛ๷͙ • ͲͷΑ͏ͳՁ஋͕͋Δͷ͔ʹ͍ͭͯͷڞ௨ཧղΛ࣋ͭ – ڞײ͢Δ – Ͱ͖Ε͹਺஋Խ͢Δ ˠʮͪΌΜͱཧղ͍ͯ͠ͳ͍ͤ͘ʹஅΒΕͨʯΛ๷͙ • ͜ΕΛ࣮ݱ͢ΔͨΊʹ෷Θͳ͚Ε͹ͳΒͳ͍ίετΛઆ໌͢Δ – අ༻໘Ҏ֎ʹʮԿ͔ଞͷཁ๬ͷ࣮ݱ࣌ظ͕஗ΕΔʯʮओཁͳ,1*ʹωΨςΟϒͳΠϯύΫτ͕ ૝ఆ͞ΕΔʯͳͲ΋ίετͱΈͳ͢ ˠʮ͜Μͳͷ؆୯Ͱ͠ΐɺஅΔཧ༝͸ແ͍ΑͶʁʯΛ๷͙ ͜͜·ͰͷεςοϓͰ ґཔऀ͕ࣗΒཁٻΛऔ ΓԼ͛Δέʔε͸Α͘ ͋Δ ͜͜Λஸೡʹߦ͏͜ͱ ͰNoͱݴΘͣʹࡁΉՄ ೳੑ͕গ্͕͠Δ

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NoΛ෼ղͯ͠ΈΔ

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NoͱݴΘͣʹNoΛ఻͑Δ ৴པ ఻͑ํ ೲಘײ ＋＋ /PΛ෼ղ͢Δ ˠ/PΛ఻͑Δ ϓϩμΫτͷ ϒϨͳ͍࣠

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NoͱࢥͬͨΒ·ͣNotͰߟ͑Δ Not Now ࠓ͡Όͳ͍ Not That Way ͦͷํ๏͡Όͳ͍ Not Aligned with the Vision Ϗδϣϯͱ߹ͬͯͳ ͍ Not This Product ͜ͷϓϩμΫτ͡Ό ͳ͍ ਖ਼͍͠՝୊ ਖ਼͘͠ͳ͍՝୊ • ଞʹ༏ઌ౓ͷߴ͍՝ ୊͕͋Δ • ։ൃͷલఏ৚͕݅੔ ͍ͬͯͳ͍ ͳͲ • ఏҊ͞ΕͨWhy͸ਖ਼ ͍͕͠What΍How͸ ΋ͬͱྑ͍΋ͷ͕͋ Γͦ͏ • ٕज़తʹͰ͖ͳ͍ ͳͲ • ͜ͷϓϩμΫτͰ͸ ͳ͘ผͷϓϩμΫτ ʹର͢ΔมߋͰղܾ ͢Δ΂͖໰୊ • ͦ΋ͦ΋։ൃ͕ඞཁ Ͱ͸ͳ͍͔΋ ͳͲ • ϓϩμΫτ΍ձࣾͷ Ϗδϣϯ΍ઓུͱ߹ க͍ͯ͠ͳ͍ • ͓٬༷ͷͨΊʹͳͬ ͍ͯͳ͍ ͳͲ

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ਖ਼͍͠՝୊ʹ͸ϙδςΟϒͳNoΛ Not Now ࠓ͡Όͳ͍ Not That Way ͦͷํ๏͡Όͳ͍ Not Aligned with the Vision Ϗδϣϯͱ߹ͬͯͳ ͍ Not This Product ͜ͷϓϩμΫτ͡Ό ͳ͍ ਖ਼͍͠՝୊ ਖ਼͘͠ͳ͍՝୊ ˓݄ʹணखͰ͖·͢ ˓˓ͱ͍͏ํ๏͸Ͳ͏Ͱ ͔͢ʁ ˓˓ϓϩμΫτʹΑΔղ ܾ͕Αͦ͞͏Ͱ͢ ͜Ε͸͸͖ͬΓNoͱݴ ͬͨ΄͏͕͍͍৔߹͕ ଟ͍ ͜͜Ͱ૬ख͕ಷײྗΛൃش͖ͯͨ͠Β͸͖ͬΓNoͱݴ͏

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·ͱΊ ৴པ ఻͑ํ ೲಘײ ＋＋ ͪ͜Βͷཱ৔Λ ཧղͯ͠΋Β͏ /PΛ෼ղ͢Δ ˠ/PΛ఻͑Δ ϓϩμΫτͷ ϒϨͳ͍࣠

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Thank you