Noを伝える技術 #pmconf2021

プロダクトマネージャーカンファレンス2021登壇時の資料です。
https://2021.pmconf.jp/sessions/pkikYIU5

Transcript

1. NoΛ఻͑Δٕज़
   ೔ຊϚΫυφϧυגࣜձࣾ
   ൧পѥل
   

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2. ࣗݾ঺հ
   • ओͳ࢓ࣄ಺༰
   • ϚΫυφϧυެࣜΞϓϦͷϓϩμΫτ
   Ϛωδϝϯτ
   • ࣾ಺ͷϓϩμΫτϚωδϝϯτڭҭ
   • όοΫάϥ΢ϯυ
   • &$ͷϓϩμΫτϚωδϝϯτɺϓϩ
   δΣΫτϚωδϝϯτ
   • ৽نࣄۀ
   

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3. Mistakes increase your experience
   and experiences decrease your
   mistake. If you learn from your
   mistakes, then others learn from your
   success.
   – Unknown –
   “
   ”
   

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4. ࠓ೔ͷ͓͸ͳ͠
   ৴པ ఻͑ํ
   ೲಘײ
   ＋ ＋
   ͪ͜Βͷཱ৔Λ
   ཧղͯ͠΋Β͏
   /PΛ෼ղ͢Δ
   ˠ/PΛ఻͑Δ
   ࠓ೔ͷ࿩͸͜ͷதͷҰ෦
   ϓϩμΫτͷ
   ϒϨͳ͍࣠
   

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5. ͏·͍͔͘ͳ͍ख๏
   • ͱΓ͋͑ͣશͯͷཁٻʹରͯ͠ʮόοΫϩάʹೖΕ͓͖ͯ·͢Ͷʂʯͱݴ͍ͬͯ
   ͨɺͦΜͳ࣌୅͕ࢲʹ΋͋Γ·ͨ͠
   – ͜ΕΛ΍ΔͱஅΒͣʹࡁΉ͠ɺ΍Δͱ΋ݴΘͣʹࡁΉ
   – ࣮ࡍ͸ظ଴஋ͷζϨ͕ൃੜͯ͠ෆ޾͕ઌԆ͹͠͞ΕΔ͚ͩ
   όοΫϩάʹೖΕ͓͖ͯ·
   ͢Ͷʂʢ΍Δͱ͸ݴ͍ͬͯ
   ͳ͍ʣ
   ͋Γ͕ͱ͏͍͟͝·͢
   όοΫϩάʹೖͬͨͱ
   ͍͏͜ͱ͸ʙϲ݄
   ͙Β͍Ͱ࣮ݱͦ͠͏ͩ
   ˓˓͞Μʹใࠂ͠Α͏
   PM
   εςʔΫ
   ϗϧμʔ
   

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6. ͳͥNoͱݴΘͳ͚Ε͹ͳΒͳ͍ͷ͔
   

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7. Ͱ͖Δ͜ͱͷଟ͞͸
   ඞͣ͠΋ϓϩμΫτ
   ͷՁ஋ͱ௚݁͠ͳ͍
   

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8. Ͱ΋Yesͱݴ͏ͷ͸NoͷԿഒ΋༰қ
   ͱ͍͏Θ͚Ͱ͜
   ΕΛ΍Βͳ͖Ό
   ͍͚ͳ͍Μͩ
   ͩΊͰ͢
   ͑ʁʁʁ
   PM PM
   ͑ʁʁʁ
   ൺֱతԕ͍ؔ܎ੑ ൺֱత͍ۙؔ܎ੑ
   εςʔΫϗϧμʔΑΓ΋νʔϜ͔ΒωΨςΟϒͳϦΞΫγϣϯΛड͚Δ΄͏͕ؾ෼తʹָ
   ˠશͯʹYesͱݴ͍νʔϜͷఢʹͳΓͳ͕Βશ࣮ͯݱ͢Δͷ͕PMతʹ࠷΋ָ͔΋͠Εͳ͍
   εςʔΫ
   ϗϧμʔ
   ϓϩμΫτ
   νʔϜ
   

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9. PMͱͯ͠ϓϩμΫτͷՁ஋ΛߴΊ͍ͯΔ͔
   ίϯύΫτʹ·ͱ·ͬͨπʔϧ܈ ίϯύΫτʹ·ͱ·ͬͨπʔϧ܈
   

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10. ఢΛ࡞ΒͣNoͱݴ͏
    

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11. ৴པ͕͋Ε͹িಥͯ͠΋ఢʹͳΒͳ͍
    ৴པ ఻͑ํ
    ೲಘײ
    ＋ ＋
    ͪ͜Βͷཱ৔Λ
    ཧղͯ͠΋Β͏
    ϓϩμΫτͷ
    ϒϨͳ͍࣠
    

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12. PMͷۤ೰
    ϓϩμΫτͷ݈શͳ੒௕ͷͨΊʹ͸
    ࣌ʹNoͱݴ͏͜ͱ͕ॏཁ
    ϓϩμΫτϚωʔδϟʔͱͯ͠
    εςʔΫϗϧμʔͱͷ
    ྑ޷ͳؔ܎Λங͘͜ͱ͸ॏཁ
    ඞཁͳ࣌ʹ͸
    ͲΜͲΜNoͱݴ͓͏ʂ
    NoͱݴͬͨΒ
    ਓؒؔ܎͕յΕΔ…ʁ
    

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13. Noͱݴ͏͜ͱͱྑ޷ͳؔ܎ߏங͸ରཱߏ଄ͳͷ͔ʁ
    • ͲͷΑ͏ͳཧ༝ͰωΨςΟϒͳؾ
    ࣋ͪʹͳΓ·͔ͨ͠ʁ
    • ͲͷΑ͏ͳల։ʹͳ͍ͬͯͨΒೲ
    ಘͨ͠ͱࢥ͍·͔͢ʁ
    Կ͔ΛஅΒΕͯωΨ
    ςΟϒͳؾ࣋ͪʹͳ
    ͬͨ࣌ͷ͜ͱΛࢥ͍
    ු͔΂͍ͯͩ͘͞ɻ
    

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14. அΒΕͨଆͷ೴಺Ͱى͍ͬͯ͜Δ͜ͱ
    ҙݟͷ൱ఆ͸ਓ֨ͷ൱ఆͰ͸ͳ͍ͱݴ͏͕ʜ
    /PͱݴΘΕͨʂ
    ͜Μͳʹૉ੖Β
    ͍͠Ҋͳͷʹί
    ΠπΘ͔ͬͯͳ
    ͍ͳ
    ͜Μͳʹߟ͕͑
    ઙ͍ਓͱ͸࢓ࣄ
    ͨ͘͠ͳ͍
    ҙݟͷ൱ఆʹΑͬͯɺͪ͜Βͷਓ֨ʹ͍ͭͯωΨςΟϒͳҹ৅Λ࣋ͨΕΔ͜ͱ͸͋Δɻ
    

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15. ͪ͜Βͷཱ৔Λཧղͯ͠΋Β͏ͨΊͷεςοϓ
    • ૬खͷ࿩ΛΑ͘ฉ͘
    – ͨͱ͑૬ख͕ԿΛݴ͓͏ͱ͍ͯ͠Δͷ͔Λ༧ଌͰ͖ͨͱͯ͠΋
    ˠʮͣͬͱݴͬͯΔͷʹͪΌΜͱ࿩Λฉ͍ͯ͘Εͳ͍ʯΛ๷͙
    • ͲͷΑ͏ͳՁ஋͕͋Δͷ͔ʹ͍ͭͯͷڞ௨ཧղΛ࣋ͭ
    – ڞײ͢Δ
    – Ͱ͖Ε͹਺஋Խ͢Δ
    ˠʮͪΌΜͱཧղ͍ͯ͠ͳ͍ͤ͘ʹஅΒΕͨʯΛ๷͙
    • ͜ΕΛ࣮ݱ͢ΔͨΊʹ෷Θͳ͚Ε͹ͳΒͳ͍ίετΛઆ໌͢Δ
    – අ༻໘Ҏ֎ʹʮԿ͔ଞͷཁ๬ͷ࣮ݱ࣌ظ͕஗ΕΔʯʮओཁͳ,1*ʹωΨςΟϒͳΠϯύΫτ͕
    ૝ఆ͞ΕΔʯͳͲ΋ίετͱΈͳ͢
    ˠʮ͜Μͳͷ؆୯Ͱ͠ΐɺஅΔཧ༝͸ແ͍ΑͶʁʯΛ๷͙
    ͜͜·ͰͷεςοϓͰ
    ґཔऀ͕ࣗΒཁٻΛऔ
    ΓԼ͛Δέʔε͸Α͘
    ͋Δ
    ͜͜Λஸೡʹߦ͏͜ͱ
    ͰNoͱݴΘͣʹࡁΉՄ
    ೳੑ͕গ্͕͠Δ
    

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16. NoΛ෼ղͯ͠ΈΔ
    

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17. NoͱݴΘͣʹNoΛ఻͑Δ
    ৴པ ఻͑ํ
    ೲಘײ
    ＋ ＋
    /PΛ෼ղ͢Δ
    ˠ/PΛ఻͑Δ
    ϓϩμΫτͷ
    ϒϨͳ͍࣠
    

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18. NoͱࢥͬͨΒ·ͣNotͰߟ͑Δ
    Not Now
    ࠓ͡Όͳ͍
    Not That Way
    ͦͷํ๏͡Όͳ͍
    Not Aligned with
    the Vision
    Ϗδϣϯͱ߹ͬͯͳ
    ͍
    Not This Product
    ͜ͷϓϩμΫτ͡Ό
    ͳ͍
    ਖ਼͍͠՝୊ ਖ਼͘͠ͳ͍՝୊
    • ଞʹ༏ઌ౓ͷߴ͍՝
    ୊͕͋Δ
    • ։ൃͷલఏ৚͕݅੔
    ͍ͬͯͳ͍
    ͳͲ
    • ఏҊ͞ΕͨWhy͸ਖ਼
    ͍͕͠What΍How͸
    ΋ͬͱྑ͍΋ͷ͕͋
    Γͦ͏
    • ٕज़తʹͰ͖ͳ͍
    ͳͲ
    • ͜ͷϓϩμΫτͰ͸
    ͳ͘ผͷϓϩμΫτ
    ʹର͢ΔมߋͰղܾ
    ͢Δ΂͖໰୊
    • ͦ΋ͦ΋։ൃ͕ඞཁ
    Ͱ͸ͳ͍͔΋
    ͳͲ
    • ϓϩμΫτ΍ձࣾͷ
    Ϗδϣϯ΍ઓུͱ߹
    க͍ͯ͠ͳ͍
    • ͓٬༷ͷͨΊʹͳͬ
    ͍ͯͳ͍
    ͳͲ
    

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19. ਖ਼͍͠՝୊ʹ͸ϙδςΟϒͳNoΛ
    Not Now
    ࠓ͡Όͳ͍
    Not That Way
    ͦͷํ๏͡Όͳ͍
    Not Aligned with
    the Vision
    Ϗδϣϯͱ߹ͬͯͳ
    ͍
    Not This Product
    ͜ͷϓϩμΫτ͡Ό
    ͳ͍
    ਖ਼͍͠՝୊ ਖ਼͘͠ͳ͍՝୊
    ˓݄ʹணखͰ͖·͢ ˓˓ͱ͍͏ํ๏͸Ͳ͏Ͱ
    ͔͢ʁ
    ˓˓ϓϩμΫτʹΑΔղ
    ܾ͕Αͦ͞͏Ͱ͢
    ͜Ε͸͸͖ͬΓNoͱݴ
    ͬͨ΄͏͕͍͍৔߹͕
    ଟ͍
    ͜͜Ͱ૬ख͕ಷײྗΛൃش͖ͯͨ͠Β͸͖ͬΓNoͱݴ͏
    

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20. ·ͱΊ
    ৴པ ఻͑ํ
    ೲಘײ
    ＋ ＋
    ͪ͜Βͷཱ৔Λ
    ཧղͯ͠΋Β͏
    /PΛ෼ղ͢Δ
    ˠ/PΛ఻͑Δ
    ϓϩμΫτͷ
    ϒϨͳ͍࣠
    

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21. Thank you
    

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