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Noを伝える技術 #pmconf2021
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Aki / @LoveIdahoBurger
October 26, 2021
Technology
224
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Noを伝える技術 #pmconf2021
プロダクトマネージャーカンファレンス2021登壇時の資料です。
https://2021.pmconf.jp/sessions/pkikYIU5
Aki / @LoveIdahoBurger
October 26, 2021
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Transcript
NoΛ͑Δٕज़ ຊϚΫυφϧυגࣜձࣾ ൧পѥل
ࣗݾհ • ओͳࣄ༰ • ϚΫυφϧυެࣜΞϓϦͷϓϩμΫτ Ϛωδϝϯτ • ࣾͷϓϩμΫτϚωδϝϯτڭҭ • όοΫάϥϯυ
• &$ͷϓϩμΫτϚωδϝϯτɺϓϩ δΣΫτϚωδϝϯτ • ৽نࣄۀ
Mistakes increase your experience and experiences decrease your mistake. If
you learn from your mistakes, then others learn from your success. – Unknown – “ ”
ࠓͷ͓ͳ͠ ৴པ ͑ํ ೲಘײ + + ͪ͜ΒͷཱΛ ཧղͯ͠Β͏ /PΛղ͢Δ ˠ/PΛ͑Δ
ࠓͷ͜ͷதͷҰ෦ ϓϩμΫτͷ ϒϨͳ͍࣠
͏·͍͔͘ͳ͍ख๏ • ͱΓ͋͑ͣશͯͷཁٻʹରͯ͠ʮόοΫϩάʹೖΕ͓͖ͯ·͢Ͷʂʯͱݴ͍ͬͯ ͨɺͦΜͳ͕࣌ࢲʹ͋Γ·ͨ͠ – ͜ΕΛΔͱஅΒͣʹࡁΉ͠ɺΔͱݴΘͣʹࡁΉ – ࣮ࡍظͷζϨ͕ൃੜͯ͠ෆ͕ઌԆ͠͞ΕΔ͚ͩ όοΫϩάʹೖΕ͓͖ͯ· ͢ͶʂʢΔͱݴ͍ͬͯ
ͳ͍ʣ ͋Γ͕ͱ͏͍͟͝·͢ όοΫϩάʹೖͬͨͱ ͍͏͜ͱʙϲ݄ ͙Β͍Ͱ࣮ݱͦ͠͏ͩ ˓˓͞Μʹใࠂ͠Α͏ PM εςʔΫ ϗϧμʔ
ͳͥNoͱݴΘͳ͚ΕͳΒͳ͍ͷ͔
Ͱ͖Δ͜ͱͷଟ͞ ඞͣ͠ϓϩμΫτ ͷՁͱ݁͠ͳ͍
ͰYesͱݴ͏ͷNoͷԿഒ༰қ ͱ͍͏Θ͚Ͱ͜ ΕΛΒͳ͖Ό ͍͚ͳ͍Μͩ ͩΊͰ͢ ͑ʁʁʁ PM PM ͑ʁʁʁ ൺֱతԕ͍ؔੑ
ൺֱత͍ۙؔੑ εςʔΫϗϧμʔΑΓνʔϜ͔ΒωΨςΟϒͳϦΞΫγϣϯΛड͚Δ΄͏͕ؾతʹָ ˠશͯʹYesͱݴ͍νʔϜͷఢʹͳΓͳ͕Βશ࣮ͯݱ͢Δͷ͕PMతʹ࠷ָ͔͠Εͳ͍ εςʔΫ ϗϧμʔ ϓϩμΫτ νʔϜ
PMͱͯ͠ϓϩμΫτͷՁΛߴΊ͍ͯΔ͔ ίϯύΫτʹ·ͱ·ͬͨπʔϧ܈ ίϯύΫτʹ·ͱ·ͬͨπʔϧ܈
ఢΛ࡞ΒͣNoͱݴ͏
৴པ͕͋Εিಥͯ͠ఢʹͳΒͳ͍ ৴པ ͑ํ ೲಘײ + + ͪ͜ΒͷཱΛ ཧղͯ͠Β͏ ϓϩμΫτͷ ϒϨͳ͍࣠
PMͷۤ ϓϩμΫτͷ݈શͳͷͨΊʹ ࣌ʹNoͱݴ͏͜ͱ͕ॏཁ ϓϩμΫτϚωʔδϟʔͱͯ͠ εςʔΫϗϧμʔͱͷ ྑͳؔΛங͘͜ͱॏཁ ඞཁͳ࣌ʹ ͲΜͲΜNoͱݴ͓͏ʂ NoͱݴͬͨΒ ਓ͕ؒؔյΕΔ…ʁ
Noͱݴ͏͜ͱͱྑͳؔߏஙରཱߏͳͷ͔ʁ • ͲͷΑ͏ͳཧ༝ͰωΨςΟϒͳؾ ࣋ͪʹͳΓ·͔ͨ͠ʁ • ͲͷΑ͏ͳల։ʹͳ͍ͬͯͨΒೲ ಘͨ͠ͱࢥ͍·͔͢ʁ Կ͔ΛஅΒΕͯωΨ ςΟϒͳؾ࣋ͪʹͳ ͬͨ࣌ͷ͜ͱΛࢥ͍
ු͔͍ͯͩ͘͞ɻ
அΒΕͨଆͷͰى͍ͬͯ͜Δ͜ͱ ҙݟͷ൱ఆਓ֨ͷ൱ఆͰͳ͍ͱݴ͏͕ʜ /PͱݴΘΕͨʂ ͜ΜͳʹૉΒ ͍͠Ҋͳͷʹί ΠπΘ͔ͬͯͳ ͍ͳ ͜Μͳʹߟ͕͑ ઙ͍ਓͱࣄ ͨ͘͠ͳ͍
ҙݟͷ൱ఆʹΑͬͯɺͪ͜Βͷਓ֨ʹ͍ͭͯωΨςΟϒͳҹΛ࣋ͨΕΔ͜ͱ͋Δɻ
ͪ͜ΒͷཱΛཧղͯ͠Β͏ͨΊͷεςοϓ • ૬खͷΛΑ͘ฉ͘ – ͨͱ͑૬ख͕ԿΛݴ͓͏ͱ͍ͯ͠Δͷ͔Λ༧ଌͰ͖ͨͱͯ͠ ˠʮͣͬͱݴͬͯΔͷʹͪΌΜͱΛฉ͍ͯ͘Εͳ͍ʯΛ͙ • ͲͷΑ͏ͳՁ͕͋Δͷ͔ʹ͍ͭͯͷڞ௨ཧղΛ࣋ͭ – ڞײ͢Δ
– Ͱ͖ΕԽ͢Δ ˠʮͪΌΜͱཧղ͍ͯ͠ͳ͍ͤ͘ʹஅΒΕͨʯΛ͙ • ͜ΕΛ࣮ݱ͢ΔͨΊʹΘͳ͚ΕͳΒͳ͍ίετΛઆ໌͢Δ – අ༻໘Ҏ֎ʹʮԿ͔ଞͷཁͷ࣮ݱ࣌ظ͕ΕΔʯʮओཁͳ,1*ʹωΨςΟϒͳΠϯύΫτ͕ ఆ͞ΕΔʯͳͲίετͱΈͳ͢ ˠʮ͜Μͳͷ؆୯Ͱ͠ΐɺஅΔཧ༝ແ͍ΑͶʁʯΛ͙ ͜͜·ͰͷεςοϓͰ ґཔऀ͕ࣗΒཁٻΛऔ ΓԼ͛ΔέʔεΑ͘ ͋Δ ͜͜Λஸೡʹߦ͏͜ͱ ͰNoͱݴΘͣʹࡁΉՄ ೳੑ͕গ্͕͠Δ
NoΛղͯ͠ΈΔ
NoͱݴΘͣʹNoΛ͑Δ ৴པ ͑ํ ೲಘײ + + /PΛղ͢Δ ˠ/PΛ͑Δ ϓϩμΫτͷ ϒϨͳ͍࣠
NoͱࢥͬͨΒ·ͣNotͰߟ͑Δ Not Now ࠓ͡Όͳ͍ Not That Way ͦͷํ๏͡Όͳ͍ Not Aligned
with the Vision Ϗδϣϯͱ߹ͬͯͳ ͍ Not This Product ͜ͷϓϩμΫτ͡Ό ͳ͍ ਖ਼͍͠՝ ਖ਼͘͠ͳ͍՝ • ଞʹ༏ઌͷߴ͍՝ ͕͋Δ • ։ൃͷલఏ͕݅ ͍ͬͯͳ͍ ͳͲ • ఏҊ͞ΕͨWhyਖ਼ ͍͕͠WhatHow ͬͱྑ͍ͷ͕͋ Γͦ͏ • ٕज़తʹͰ͖ͳ͍ ͳͲ • ͜ͷϓϩμΫτͰ ͳ͘ผͷϓϩμΫτ ʹର͢ΔมߋͰղܾ ͢Δ͖ • ͦͦ։ൃ͕ඞཁ Ͱͳ͍͔ ͳͲ • ϓϩμΫτձࣾͷ Ϗδϣϯઓུͱ߹ க͍ͯ͠ͳ͍ • ͓٬༷ͷͨΊʹͳͬ ͍ͯͳ͍ ͳͲ
ਖ਼͍͠՝ʹϙδςΟϒͳNoΛ Not Now ࠓ͡Όͳ͍ Not That Way ͦͷํ๏͡Όͳ͍ Not Aligned
with the Vision Ϗδϣϯͱ߹ͬͯͳ ͍ Not This Product ͜ͷϓϩμΫτ͡Ό ͳ͍ ਖ਼͍͠՝ ਖ਼͘͠ͳ͍՝ ˓݄ʹணखͰ͖·͢ ˓˓ͱ͍͏ํ๏Ͳ͏Ͱ ͔͢ʁ ˓˓ϓϩμΫτʹΑΔղ ܾ͕Αͦ͞͏Ͱ͢ ͜Ε͖ͬΓNoͱݴ ͬͨ΄͏͕͍͍߹͕ ଟ͍ ͜͜Ͱ૬ख͕ಷײྗΛൃش͖ͯͨ͠Β͖ͬΓNoͱݴ͏
·ͱΊ ৴པ ͑ํ ೲಘײ + + ͪ͜ΒͷཱΛ ཧղͯ͠Β͏ /PΛղ͢Δ ˠ/PΛ͑Δ
ϓϩμΫτͷ ϒϨͳ͍࣠
Thank you