N1リサーチから事業を作る　スタートアップ一人目リサーチャーが大切にしてきたこと

by Haroka

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/Ϧαʔν͔ΒࣄۀΛ࡞Δ ελʔτΞοϓͷҰਓ໨Ϧαʔνϟʔ͕େ੾ʹ͖ͯͨ͜͠ͱ

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Smart, Secure, Mobile Super powered Banking and Living. 4NBSU#BOL *OD 693FTFBSDIFS )BSPLB !NBXBSJTVSV ຊ೔ͷొஃऀ

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ઃཱ ॴࡏ஍ ैۀһ גࣜձࣾεϚʔτόϯΫ ೥݄ ˟౦ژ౎඼઒۠౦ޒ൓ా খݪαϯσϯϏϧ' ໊ ೥݄຤࣌఺ ୅දऔక໾ ງҪᠳଠ ొ࿥ ࢿۚҠಈۀऀؔ౦ࡒ຿ہ௕ୈ߸ ࢿຊۚ ԯԁ

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Smart, Secure, Mobile Super powered Banking and Living. ૑ۀνʔϜ ୅දऔక໾$&0 ງҪᠳଠ 70:"(&(3061ࣾ ౦ূҰ෦ ΁৽ଔೖࣾ͠ɺ࠷೥গͰࢠձࣾࣾ௕ʹब೚ɻ ೔ຊॳͷϑϦϚΞϓϦʮ'3*-ʯΛӡӦ͍ͯͨ͠'BCMJDࣾͷ૑ۀऀɻ೥ʹಉࣾΛ਺ेԯԁͰָఱ גࣜձࣾʹച٫ɻ೥ͷୀ೚·Ͱ୅දऔక໾$&0Λܦݧɻ೥ʹεϚʔτόϯΫࣾΛઃཱɻ ڞಉ૑ۀऀ$50 ງҪ༤ଠ 70:"(&(3061ࣾ ౦ূҰ෦ ΁৽ଔೖࣾ͠ɺΤϯδχΞͱͯ͠޿ࠂϓϥοτϑΥʔϜͷΞϓϦέʔ γϣϯٴͼΠϯϑϥ։ൃΛ୲౰ɻݩ'BCMJDࣾ$50ɻ ڞಉ૑ۀऀ$90 ஛ܢ५ 70:"(&(3061ࣾ ౦ূҰ෦ ɺϥΠϒυΞࣾ ݱ-*/&ʣͰαʔϏεσβΠϯɾϓϩμΫτϚωδϝ ϯτΛ୲౰ɻݩ'BCMJDࣾ$%0ɻ

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αʔϏε঺հ

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7JTBϓϦϖΠυΧʔυʹνϟʔδͯ͠ ࢧ෷͏ͱࢧग़͕ϦΞϧλΠϜʹՄࢹԽ   ʮ͋ͱ͍͘Β࢖͑Δʯ͕ͻͱ໨ͰΘ͔ Δ ͓ޓ͍ͷࢧ෷͍͸શͯνϟʔδΛͨ͠ ڞಉ࢒ߴ͔ΒҾ͖མͱ͠ɻύʔτφʔ ͱ;ͨΓͷڞಉՈܭ؅ཧΛ࣮ݱ ͓ࢠ͞·͕͓ങ͍෺Λ͢ΔͱɺΞϓϦ ͷࢧ෷͍ཤྺʹϦΞϧλΠϜͰ൓өɻ   ࢖͍͗͢ͷ৺഑͕ͳ͘ɺΫϨδοτ ΧʔυΛ࣋ͨͤΔલͷ࿅शͱͯ͠࠷ద Smart, Secure, Mobile Super powered Banking and Living.

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ʮ5IJOL/ʯ

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ͳͥ/Ϧαʔν͔ΒࣄۀΛ૑Δͷ͔

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ͳͥ/Ϧαʔν͔ΒࣄۀΛ૑Δͷ͔ ࢥ͍ࠐΈͰ࡞ͬͨΒ୭ʹ΋࢖ΘΕͳ͔ͬͨ

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#΋ΠϯλϏϡʔ͠ͳ͕Βҭ͖ͯͯͨ

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Smart, Secure, Mobile Super powered Banking and Living. ڞ௨ͷࢧग़ͷ͋Δ෉්ɾಉډΧοϓϧͷ՝୊ ΩϟογϡϨεܾࡁ΍ۜߦͷΞϓϦ͸   ೋਓͷ͏ͪҰਓ͔͠ӾཡͰ͖ͳ͍ Ո଒Χʔυ͸๏తࠗҽؔ܎͕ͳ͍ͱ࡞੒Ͱ͖ͳ͍ ཱͯସ͑ͨ͋ͱʹɺຖճΘΓ͔Μ͢Δͷ͕໘౗ ڞಉͷ෺ཧࡒ෍ͱ  

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Smart, Secure, Mobile Super powered Banking and Living. #ϖΞΧʔυ ͓ޓ͍ͷࢧ෷͍͸શͯ νϟʔδΛͨ͠ڞಉ࢒ߴ͔ΒҾ͖མͱ͞ΕΔͷͰ ύʔτφʔͱ;ͨΓͷڞಉՈܭ؅ཧΛ࣮ݱ ;ͨΓͷڞಉޱ࠲ͱ ͦΕʹඥͮ͘ຕͷΧʔυ   ΛൃߦͰ͖Δ ૒ํ͕ཤྺΛӾཡͰ͖ͯ ܾࡁ࣌ʹϦΞϧλΠϜͰ   ௨஌Λड͚औΕΔ Χʔυܾࡁ࣌ʹ͸૒ํ͕ ೖۚͨ͠ڞ௨ͷ࢒ߴ͔Β Ҿ͖མͱ͠

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Smart, Secure, Mobile Super powered Banking and Living. #ϖΞΧʔυͷ1.' ϖΞޱ࠲Ϣʔβʔ͸ϲ݄ར༻Λ͢Δͱ΄΅ܧଓͯ͠ར༻ ਓͷՈܭফඅΛࢧ͑ΔੈଳͷϝΠϯΧʔυͱͳΔ ˞#೥݄d೥݄ར༻࣮੷ΑΓ O OҎ߱ͷฏۉܧଓ཰ɿ ར༻։݄࢝ O Ҏ߱ͷܧଓ཰ ޱ࠲͋ͨΓͷ݄ܾ࣍ࡁֹۚ ར༻։݄࢝Ҏ߱ͷ݄ܾ࣍ࡁֹۚʗޱ࠲ O ສԁ ສԁ ສԁ ສԁ ສԁ ສԁ ສԁ ສԁ ݄ܾ࣍ࡁֹۚͷมԽ OͱOҎ߱ͷΧςΰϦຖͷ݄ܾ࣍ࡁֹۚͷൺֱ εʔύʔɾίϯϏχ Τϯλϝ Ϩετϥϯ υϥοάετΞ ެڞྉۚ ΫϨδοτΧʔυͷ   ݄ฏۉར༻ֹ͸ສԁ גࣜձࣾ+$#ʮΫϨδοτΧʔυʹؔ͢Δ૯߹ௐࠪ೥౓൛ௐࠪ݁ՌϨϙʔτʯ

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ϑΝ΢ϯμʔ͔ΒότϯΛड͚औΔ ϦϦʔεͨ͠ࣄۀΛҭͯΔͨΊɺϦαʔνΛڧԽ͍ͯ͘͠

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ʮϦαʔν͸ɺϦαʔνϟʔ͚ͩͷ΋ͷͰ͸ͳ͍ʯએݴ ࣾһਓͷஈ֊Ͱਓ໨ͷ69Ϧαʔνϟʔͱͯ͠δϣΠϯ ೥݄࣮ࢪʮ3FTFBSDI$POGFSFODFʯʰθϩ͔ΒͷελʔτΞοϓ্ཱͪ͛ʹ͓͚ΔϦαʔνࣄྫʯΑΓ

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೥ؒ݅௒ͷ/ΠϯλϏϡʔΛ ੵΈॏͶΔͩ͜ΘΓ

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͢΂ͯ͸ղ૾౓Λ্͛ɺ ղ͘΂͖՝୊Λਖ਼֬ʹଊ͑ΔͨΊ

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Ϣʔβʔཧղ͕ઙ͍ͱ࢖ΘΕͳ͍ϓϩμΫτʹͳΔ ୅ঁੑ ౦ژॅ·͍ ൴ࢯʹ͓ۚͷ࿩Λͮ͠Β͍ ಉ੗த ׂΓצͱݴ͍ͭͭ୺਺Λ෷ͬͯ΋Β͍ͬͯΔʜ ΩϟογϡϨε ग़า࣌͘͸खʹεϚϗ ࡒ෍΋খ͞Ί ೋਓͷ͓ۚ͸جຊׂΓצ ୭ͷ՝୊΋ղܾͰ͖ͳ͍ ʁʁʁʁʁ

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ʮ୭ʯͱʮ՝୊ʯͷಛఆΛΠϯλϏϡʔͰߦ͏ɺνʔϜΛר͖ࠐΉ

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ʮ୭ʯͷʮ՝୊ʯΛղܾͯ͠ʮͲΜͳՁ஋Λಧ͚Δ͔ʯʹ஌ܙΛਚ͘͢ ՝୊Λଊ͑ɺղͨ͘ΊͷॻʮThink N1 γʔτʯΛެ։͠·ͨ͠ ʮ5IJOL/4IFFUʯ ΠϯλϏϡʔ෼ੳ

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69Ϧαʔνϟʔͷಈ͖ํ

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։ൃϓϩηεͷى఺ͱͯ͠ಈ͘

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த௕ظతͳࢹ఺ͰܦӦͱ൐૸ $&0ɺ$90ͱͷPOΛ௨ͯ͡ɺઌճΓͯ͠ಈ͘

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εϚʔτόϯΫͷ։ൃϓϩηε

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69Ϧαʔνϟʔͱͯ͠ͷϚΠϯυ

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ʮ໾ʹཱͭʯ͜ͱ͔Β࢝ΊΔ Ϣʔβʔʹ͍ͭͯԿ͔஌Γ͍ͨͱ͖ Θ͔Βͳ͍͜ͱ͕͋Ε͹ ੠Λ͔͚Δਓͩͱೝ஌ͯ͠΋Β͏

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ϝϯόʔ͕ൃ͢ΔϦαʔνͷछΛर͏ Ұॹʹ·ͱΊͨΓʜ 4MBDLͰरͬͨΓʜ ఆྫϛʔςΟϯάͷٞࣄ࿥ͷϑΥʔϚοτʹೖΕࠐΜͩΓʜ

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Ϧαʔνϟʔ͸ԣ࣠Ͱ͋ΒΏΔϓϩδΣΫτʹؔΘΔ ͋ΒΏΔ৬छ͕εςʔΫϗϧμʔʹͳΔ

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Smart, Secure, Mobile Super powered Banking and Living. Ϣʔβʔͷղ૾౓͕ߴ͍ͱ νʔϜྗ΋ߴ·Γɺྑ͍αʔϏε։ൃ͕Ͱ͖Δ

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Smart, Secure, Mobile Super powered Banking and Living. 35