N1リサーチから事業を作る スタートアップ一人目リサーチャーが大切にしてきたこと

2023年5月15日　経営・事業と伴走できる、リサーチ担当者のマインドとアクション｜マナミナ・トークLIVEでの登壇資料

Transcript

1. /Ϧαʔν͔ΒࣄۀΛ࡞Δ
   ελʔτΞοϓͷҰਓ໨Ϧαʔνϟʔ͕େ੾ʹ͖ͯͨ͜͠ͱ
   
   

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2. Smart, Secure, Mobile
   Super powered Banking and Living.
   4NBSU#BOL *OD
   693FTFBSDIFS
   )BSPLB
   !NBXBSJTVSV
   ຊ೔ͷొஃऀ
   
   

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3. 
   

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4. ઃཱ
   ॴࡏ஍
   ैۀһ
   גࣜձࣾεϚʔτόϯΫ
   ೥݄
   ˟౦ژ౎඼઒۠౦ޒ൓ా
   খݪαϯσϯϏϧ'
   ໊ ೥݄຤࣌఺
   
   ୅දऔక໾ ງҪᠳଠ
   ొ࿥ ࢿۚҠಈۀऀؔ౦ࡒ຿ہ௕ୈ߸
   ࢿຊۚ ԯԁ
   
   

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5. 
   

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6. Smart, Secure, Mobile
   
   
   Super powered Banking and Living.
   
   ૑ۀνʔϜ
   ୅දऔక໾$&0
   ງҪᠳଠ
   70:"(&(3061ࣾ ౦ূҰ෦
   ΁৽ଔೖࣾ͠ɺ࠷೥গͰࢠձࣾࣾ௕ʹब೚ɻ
   ೔ຊॳͷϑϦϚΞϓϦʮ'3*-ʯΛӡӦ͍ͯͨ͠'BCMJDࣾͷ૑ۀऀɻ೥ʹಉࣾΛ਺ेԯԁͰָఱ
   גࣜձࣾʹച٫ɻ೥ͷୀ೚·Ͱ୅දऔక໾$&0Λܦݧɻ೥ʹεϚʔτόϯΫࣾΛઃཱɻ
   ڞಉ૑ۀऀ$50
   ງҪ༤ଠ
   70:"(&(3061ࣾ ౦ূҰ෦
   ΁৽ଔೖࣾ͠ɺΤϯδχΞͱͯ͠޿ࠂϓϥοτϑΥʔϜͷΞϓϦέʔ
   γϣϯٴͼΠϯϑϥ։ൃΛ୲౰ɻݩ'BCMJDࣾ$50ɻ
   ڞಉ૑ۀऀ$90
   ஛ܢ५
   70:"(&(3061ࣾ ౦ূҰ෦
   ɺϥΠϒυΞࣾ ݱ-*/&ʣͰαʔϏεσβΠϯɾϓϩμΫτϚωδϝ
   ϯτΛ୲౰ɻݩ'BCMJDࣾ$%0ɻ
   

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8. αʔϏε঺հ
   
   

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10. 7JTBϓϦϖΠυΧʔυʹνϟʔδͯ͠
    ࢧ෷͏ͱࢧग़͕ϦΞϧλΠϜʹՄࢹԽ
    

    ʮ͋ͱ͍͘Β࢖͑Δʯ͕ͻͱ໨ͰΘ͔
    Δ
    ͓ޓ͍ͷࢧ෷͍͸શͯνϟʔδΛͨ͠
    ڞಉ࢒ߴ͔ΒҾ͖མͱ͠ɻύʔτφʔ
    ͱ;ͨΓͷڞಉՈܭ؅ཧΛ࣮ݱ
    ͓ࢠ͞·͕͓ങ͍෺Λ͢ΔͱɺΞϓϦ
    ͷࢧ෷͍ཤྺʹϦΞϧλΠϜͰ൓өɻ
    

    ࢖͍͗͢ͷ৺഑͕ͳ͘ɺΫϨδοτ
    ΧʔυΛ࣋ͨͤΔલͷ࿅शͱͯ͠࠷ద
    Smart, Secure, Mobile
    
    
    Super powered Banking and Living.
    

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11. ʮ5IJOL/ʯ
    
    

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12. 
    

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13. ͳͥ/Ϧαʔν͔ΒࣄۀΛ૑Δͷ͔
    
    

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14. ͳͥ/Ϧαʔν͔ΒࣄۀΛ૑Δͷ͔
    ࢥ͍ࠐΈͰ࡞ͬͨΒ୭ʹ΋࢖ΘΕͳ͔ͬͨ
    
    

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15. #΋ΠϯλϏϡʔ͠ͳ͕Βҭ͖ͯͯͨ
    
    

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16. Smart, Secure, Mobile
    
    
    Super powered Banking and Living.
    
    ڞ௨ͷࢧग़ͷ͋Δ෉්ɾಉډΧοϓϧͷ՝୊
    ΩϟογϡϨεܾࡁ΍ۜߦͷΞϓϦ͸
    

    ೋਓͷ͏ͪҰਓ͔͠ӾཡͰ͖ͳ͍
    Ո଒Χʔυ͸๏తࠗҽؔ܎͕ͳ͍ͱ࡞੒Ͱ͖ͳ͍
    ཱͯସ͑ͨ͋ͱʹɺຖճΘΓ͔Μ͢Δͷ͕໘౗
    ڞಉͷ෺ཧࡒ෍ͱ
    

    

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17. Smart, Secure, Mobile
    
    
    Super powered Banking and Living.
    
    #ϖΞΧʔυ
    ͓ޓ͍ͷࢧ෷͍͸શͯ
    νϟʔδΛͨ͠ڞಉ࢒ߴ͔ΒҾ͖མͱ͞ΕΔͷͰ
    ύʔτφʔͱ;ͨΓͷڞಉՈܭ؅ཧΛ࣮ݱ
    ;ͨΓͷڞಉޱ࠲ͱ
    ͦΕʹඥͮ͘ຕͷΧʔυ
    

    ΛൃߦͰ͖Δ
    ૒ํ͕ཤྺΛӾཡͰ͖ͯ
    ܾࡁ࣌ʹϦΞϧλΠϜͰ
    

    ௨஌Λड͚औΕΔ
    Χʔυܾࡁ࣌ʹ͸૒ํ͕
    ೖۚͨ͠ڞ௨ͷ࢒ߴ͔Β
    Ҿ͖མͱ͠
    

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18. Smart, Secure, Mobile
    
    
    Super powered Banking and Living.
    
    #ϖΞΧʔυͷ1.'
    ϖΞޱ࠲Ϣʔβʔ͸ϲ݄ར༻Λ͢Δͱ΄΅ܧଓͯ͠ར༻
    ਓͷՈܭফඅΛࢧ͑ΔੈଳͷϝΠϯΧʔυͱͳΔ
    ˞#೥݄d೥݄ར༻࣮੷ΑΓ
    O
    OҎ߱ͷฏۉܧଓ཰ɿ
    ར༻։݄࢝ O
    Ҏ߱ͷܧଓ཰
    ޱ࠲͋ͨΓͷ݄ܾ࣍ࡁֹۚ
    ར༻։݄࢝Ҏ߱ͷ݄ܾ࣍ࡁֹۚʗޱ࠲
    O
    ສԁ
    ສԁ
    ສԁ
    ສԁ
    ສԁ
    ສԁ
    ສԁ
    ສԁ
    ݄ܾ࣍ࡁֹۚͷมԽ
    OͱOҎ߱ͷΧςΰϦຖͷ݄ܾ࣍ࡁֹۚͷൺֱ
    
    
    
    
    
    εʔύʔɾίϯϏχ
    Τϯλϝ
    Ϩετϥϯ
    υϥοάετΞ
    ެڞྉۚ
    ΫϨδοτΧʔυͷ
    

    ݄ฏۉར༻ֹ͸ສԁ
    גࣜձࣾ+$#ʮΫϨδοτΧʔυʹؔ͢Δ૯߹ௐࠪ೥౓൛ௐࠪ݁ՌϨϙʔτʯ
    
    
    
    
    
    

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19. 
    ϑΝ΢ϯμʔ͔ΒότϯΛड͚औΔ
    ϦϦʔεͨ͠ࣄۀΛҭͯΔͨΊɺϦαʔνΛڧԽ͍ͯ͘͠
    

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20. ʮϦαʔν͸ɺϦαʔνϟʔ͚ͩͷ΋ͷͰ͸ͳ͍ʯએݴ
    ࣾһਓͷஈ֊Ͱਓ໨ͷ69Ϧαʔνϟʔͱͯ͠δϣΠϯ
    
    ೥݄࣮ࢪʮ3FTFBSDI$POGFSFODFʯʰθϩ͔ΒͷελʔτΞοϓ্ཱͪ͛ʹ͓͚ΔϦαʔνࣄྫʯΑΓ
    

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21. ೥ؒ݅௒ͷ/ΠϯλϏϡʔΛ
    ੵΈॏͶΔͩ͜ΘΓ
    
    

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22. ͢΂ͯ͸ղ૾౓Λ্͛ɺ
    ղ͘΂͖՝୊Λਖ਼֬ʹଊ͑ΔͨΊ
    
    

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23. Ϣʔβʔཧղ͕ઙ͍ͱ࢖ΘΕͳ͍ϓϩμΫτʹͳΔ
    
    ୅ঁੑ
    ౦ژॅ·͍
    ൴ࢯʹ͓ۚͷ࿩Λͮ͠Β͍
    ಉ੗த
    ׂΓצͱݴ͍ͭͭ୺਺Λ෷ͬͯ΋Β͍ͬͯΔʜ
    ΩϟογϡϨε
    ग़า࣌͘͸खʹεϚϗ
    ࡒ෍΋খ͞Ί
    ೋਓͷ͓ۚ͸جຊׂΓצ
    ୭ͷ՝୊΋ղܾͰ͖ͳ͍
    ʁʁʁʁʁ
    

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24. ʮ୭ʯͱʮ՝୊ʯͷಛఆΛΠϯλϏϡʔͰߦ͏ɺνʔϜΛר͖ࠐΉ
    
    

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25. ʮ୭ʯͷʮ՝୊ʯΛղܾͯ͠ʮͲΜͳՁ஋Λಧ͚Δ͔ʯʹ஌ܙΛਚ͘͢
    
    ՝୊Λଊ͑ɺղͨ͘ΊͷॻʮThink N1 γʔτʯΛެ։͠·ͨ͠
    ʮ5IJOL/4IFFUʯ ΠϯλϏϡʔ෼ੳ
    

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26. 69Ϧαʔνϟʔͷಈ͖ํ
    
    

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27. ։ൃϓϩηεͷى఺ͱͯ͠ಈ͘
    
    

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28. த௕ظతͳࢹ఺ͰܦӦͱ൐૸
    $&0ɺ$90ͱͷPOΛ௨ͯ͡ɺઌճΓͯ͠ಈ͘
    
    

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29. εϚʔτόϯΫͷ։ൃϓϩηε
    
    

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30. 69Ϧαʔνϟʔͱͯ͠ͷϚΠϯυ
    
    

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31. ʮ໾ʹཱͭʯ͜ͱ͔Β࢝ΊΔ
    
    Ϣʔβʔʹ͍ͭͯԿ͔஌Γ͍ͨͱ͖
    Θ͔Βͳ͍͜ͱ͕͋Ε͹
    ੠Λ͔͚Δਓͩͱೝ஌ͯ͠΋Β͏
    

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32. ϝϯόʔ͕ൃ͢ΔϦαʔνͷछΛर͏
    
    Ұॹʹ·ͱΊͨΓʜ
    4MBDLͰरͬͨΓʜ
    ఆྫϛʔςΟϯάͷٞࣄ࿥ͷϑΥʔϚοτʹೖΕࠐΜͩΓʜ
    

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33. Ϧαʔνϟʔ͸ԣ࣠Ͱ͋ΒΏΔϓϩδΣΫτʹؔΘΔ
    
    ͋ΒΏΔ৬छ͕εςʔΫϗϧμʔʹͳΔ
    

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34. Smart, Secure, Mobile
    
    
    Super powered Banking and Living.
    Ϣʔβʔͷղ૾౓͕ߴ͍ͱ
    νʔϜྗ΋ߴ·Γɺྑ͍αʔϏε։ൃ͕Ͱ͖Δ
    
    

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35. Smart, Secure, Mobile
    
    
    Super powered Banking and Living. 35
    

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