N1リサーチから事業を作る スタートアップ一人目リサーチャーが大切にしてきたこと

2023年5月15日　経営・事業と伴走できる、リサーチ担当者のマインドとアクション｜マナミナ・トークLIVEでの登壇資料

Transcript

1. /Ϧαʔν͔ΒࣄۀΛ࡞Δ
   ελʔτΞοϓͷҰਓ໨Ϧαʔνϟʔ͕େ੾ʹ͖ͯͨ͜͠ͱ 
2. Smart, Secure, Mobile Super powered Banking and Living. 4NBSU#BOL
   *OD
   
   69
   3FTFBSDIFS )BSPLB !NBXBSJTVSV ຊ೔ͷొஃऀ 
3. 
4. ઃཱ ॴࡏ஍ ैۀһ גࣜձࣾεϚʔτόϯΫ ೥݄ ˟
   ౦ژ౎඼઒۠౦ޒ൓ా খݪαϯσϯϏϧ' ໊ ೥݄຤࣌఺ ୅දऔక໾ ງҪᠳଠ ొ࿥ ࢿۚҠಈۀऀ
   ؔ౦ࡒ຿ہ௕
   ୈ߸
   ࢿຊۚ ԯԁ 
5. 
6. Smart, Secure, Mobile Super powered Banking and Living.  ૑ۀνʔϜ ୅දऔక໾
   $&0 ງҪ
   ᠳଠ 70:"(&
   (3061ࣾ ౦ূҰ෦ ΁৽ଔೖࣾ͠ɺ࠷೥গͰࢠձࣾࣾ௕ʹब೚ɻ
   ೔ຊॳͷϑϦϚΞϓϦʮ'3*-ʯΛӡӦ͍ͯͨ͠'BCMJDࣾͷ૑ۀऀɻ೥ʹಉࣾΛ਺ेԯԁͰָఱ גࣜձࣾʹച٫ɻ೥ͷୀ೚·Ͱ୅දऔక໾$&0Λܦݧɻ೥ʹεϚʔτόϯΫࣾΛઃཱɻ ڞಉ૑ۀऀ
   $50 ງҪ
   ༤ଠ 70:"(&
   (3061ࣾ ౦ূҰ෦ ΁৽ଔೖࣾ͠ɺΤϯδχΞͱͯ͠޿ࠂϓϥοτϑΥʔϜͷΞϓϦέʔ γϣϯٴͼΠϯϑϥ։ൃΛ୲౰ɻݩ'BCMJDࣾ$50ɻ ڞಉ૑ۀऀ
   $90 ஛ܢ
   ५ 70:"(&
   (3061ࣾ ౦ূҰ෦ ɺϥΠϒυΞࣾ ݱ-*/&ʣͰαʔϏεσβΠϯɾϓϩμΫτϚωδϝ ϯτΛ୲౰ɻݩ'BCMJDࣾ$%0ɻ
8. αʔϏε঺հ 
10. 7JTBϓϦϖΠυΧʔυʹνϟʔδͯ͠
    ࢧ෷͏ͱࢧग़͕ϦΞϧλΠϜʹՄࢹԽ 
 ʮ͋ͱ͍͘Β࢖͑Δʯ͕ͻͱ໨ͰΘ͔ Δ ͓ޓ͍ͷࢧ෷͍͸શͯνϟʔδΛͨ͠ ڞಉ࢒ߴ͔ΒҾ͖མͱ͠ɻύʔτφʔ ͱ;ͨΓͷڞಉՈܭ؅ཧΛ࣮ݱ ͓ࢠ͞·͕͓ങ͍෺Λ͢ΔͱɺΞϓϦ ͷࢧ෷͍ཤྺʹϦΞϧλΠϜͰ൓өɻ 
 ࢖͍͗͢ͷ৺഑͕ͳ͘ɺΫϨδοτ ΧʔυΛ࣋ͨͤΔલͷ࿅शͱͯ͠࠷ద Smart, Secure, Mobile Super powered Banking and Living.
11. ʮ5IJOL
    /ʯ 
12. 
13. ͳͥ/Ϧαʔν͔ΒࣄۀΛ૑Δͷ͔ 
14. ͳͥ/Ϧαʔν͔ΒࣄۀΛ૑Δͷ͔ ࢥ͍ࠐΈͰ࡞ͬͨΒ୭ʹ΋࢖ΘΕͳ͔ͬͨ 
15. #΋ΠϯλϏϡʔ͠ͳ͕Βҭ͖ͯͯͨ 
16. Smart, Secure, Mobile Super powered Banking and Living.  ڞ௨ͷࢧग़ͷ͋Δ෉්ɾಉډΧοϓϧͷ՝୊ ΩϟογϡϨεܾࡁ΍ۜߦͷΞϓϦ͸ 
 ೋਓͷ͏ͪҰਓ͔͠ӾཡͰ͖ͳ͍ Ո଒Χʔυ͸๏తࠗҽؔ܎͕ͳ͍ͱ࡞੒Ͱ͖ͳ͍ ཱͯସ͑ͨ͋ͱʹɺຖճΘΓ͔Μ͢Δͷ͕໘౗ ڞಉͷ෺ཧࡒ෍ͱ 

17. Smart, Secure, Mobile Super powered Banking and Living.  #
    
    ϖΞΧʔυ ͓ޓ͍ͷࢧ෷͍͸શͯ
    νϟʔδΛͨ͠ڞಉ࢒ߴ͔ΒҾ͖མͱ͞ΕΔͷͰ
    ύʔτφʔͱ;ͨΓͷڞಉՈܭ؅ཧΛ࣮ݱ ;ͨΓͷڞಉޱ࠲ͱ
    ͦΕʹඥͮ͘ຕͷΧʔυ 
 ΛൃߦͰ͖Δ ૒ํ͕ཤྺΛӾཡͰ͖ͯ
    ܾࡁ࣌ʹϦΞϧλΠϜͰ 
 ௨஌Λड͚औΕΔ Χʔυܾࡁ࣌ʹ͸૒ํ͕
    ೖۚͨ͠ڞ௨ͷ࢒ߴ͔Β
    Ҿ͖མͱ͠
18. Smart, Secure, Mobile Super powered Banking and Living.  #ϖΞΧʔυͷ1.' ϖΞޱ࠲Ϣʔβʔ͸ϲ݄ར༻Λ͢Δͱ΄΅ܧଓͯ͠ར༻
    ਓͷՈܭফඅΛࢧ͑ΔੈଳͷϝΠϯΧʔυͱͳΔ ˞
    #
    ೥݄d೥݄
    ར༻࣮੷ΑΓ O         O Ҏ߱ͷฏۉܧଓ཰ɿ ར༻։݄࢝ O  Ҏ߱ͷܧଓ཰ ޱ࠲͋ͨΓͷ݄ܾ࣍ࡁֹۚ ར༻։݄࢝Ҏ߱ͷ݄ܾ࣍ࡁֹۚʗޱ࠲ O        ສԁ ສԁ ສԁ ສԁ ສԁ ສԁ ສԁ ສԁ ݄ܾ࣍ࡁֹۚͷมԽ O ͱO Ҏ߱ͷΧςΰϦຖͷ݄ܾ࣍ࡁֹۚͷൺֱ      εʔύʔɾίϯϏχ Τϯλϝ Ϩετϥϯ υϥοάετΞ ެڞྉۚ ΫϨδοτΧʔυͷ 
 ݄ฏۉར༻ֹ͸ສԁ  
    גࣜձࣾ+$#ʮΫϨδοτΧʔυʹؔ͢Δ૯߹ௐࠪ೥౓൛
    ௐࠪ݁ՌϨϙʔτʯ     
19.  ϑΝ΢ϯμʔ͔ΒότϯΛड͚औΔ ϦϦʔεͨ͠ࣄۀΛҭͯΔͨΊɺϦαʔνΛڧԽ͍ͯ͘͠
20. ʮϦαʔν͸ɺϦαʔνϟʔ͚ͩͷ΋ͷͰ͸ͳ͍ʯએݴ ࣾһਓͷஈ֊Ͱਓ໨ͷ69Ϧαʔνϟʔͱͯ͠δϣΠϯ  ೥݄࣮ࢪʮ3FTFBSDI$POGFSFODFʯʰθϩ͔ΒͷελʔτΞοϓ্ཱͪ͛ʹ͓͚ΔϦαʔνࣄྫʯΑΓ
21. ೥ؒ݅௒ͷ/ΠϯλϏϡʔΛ
    ੵΈॏͶΔͩ͜ΘΓ 
22. ͢΂ͯ͸ղ૾౓Λ্͛ɺ
    ղ͘΂͖՝୊Λਖ਼֬ʹଊ͑ΔͨΊ 
23. Ϣʔβʔཧղ͕ઙ͍ͱ࢖ΘΕͳ͍ϓϩμΫτʹͳΔ  ୅ঁੑ ౦ژॅ·͍ ൴ࢯʹ͓ۚͷ࿩Λͮ͠Β͍ ಉ੗த ׂΓצͱݴ͍ͭͭ୺਺Λ෷ͬͯ΋Β͍ͬͯΔʜ ΩϟογϡϨε ग़า࣌͘͸खʹεϚϗ
    ࡒ෍΋খ͞Ί ೋਓͷ͓ۚ͸جຊׂΓצ ୭ͷ՝୊΋ղܾͰ͖ͳ͍ ʁʁʁʁʁ
24. ʮ୭ʯͱʮ՝୊ʯͷಛఆΛΠϯλϏϡʔͰߦ͏ɺνʔϜΛר͖ࠐΉ 
25. ʮ୭ʯͷʮ՝୊ʯΛղܾͯ͠ʮͲΜͳՁ஋Λಧ͚Δ͔ʯʹ஌ܙΛਚ͘͢  ՝୊Λଊ͑ɺղͨ͘ΊͷॻʮThink N1 γʔτʯΛެ։͠·ͨ͠ ʮ5IJOL
    /
    4IFFUʯ ΠϯλϏϡʔ෼ੳ
26. 69Ϧαʔνϟʔͷಈ͖ํ 
27. ։ൃϓϩηεͷى఺ͱͯ͠ಈ͘ 
28. த௕ظతͳࢹ఺ͰܦӦͱ൐૸ $&0ɺ
    $90ͱͷPOΛ௨ͯ͡ɺઌճΓͯ͠ಈ͘ 
29. εϚʔτόϯΫͷ։ൃϓϩηε 
30. 69Ϧαʔνϟʔͱͯ͠ͷϚΠϯυ 
31. ʮ໾ʹཱͭʯ͜ͱ͔Β࢝ΊΔ  Ϣʔβʔʹ͍ͭͯԿ͔஌Γ͍ͨͱ͖
    Θ͔Βͳ͍͜ͱ͕͋Ε͹
    ੠Λ͔͚Δਓͩͱೝ஌ͯ͠΋Β͏
32. ϝϯόʔ͕ൃ͢ΔϦαʔνͷछΛर͏  Ұॹʹ·ͱΊͨΓʜ 4MBDLͰरͬͨΓʜ ఆྫϛʔςΟϯάͷٞࣄ࿥ͷϑΥʔϚοτʹೖΕࠐΜͩΓʜ
33. Ϧαʔνϟʔ͸ԣ࣠Ͱ͋ΒΏΔϓϩδΣΫτʹؔΘΔ  ͋ΒΏΔ৬छ͕εςʔΫϗϧμʔʹͳΔ
34. Smart, Secure, Mobile Super powered Banking and Living. Ϣʔβʔͷղ૾౓͕ߴ͍ͱ
    νʔϜྗ΋ߴ·Γɺྑ͍αʔϏε։ൃ͕Ͱ͖Δ 
35. Smart, Secure, Mobile Super powered Banking and Living. 35