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@mheap
Good morning /
afternoon / evening
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@mheap
I'm Michael
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@mheap
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@mheap at #devrelcon
But why does the
business care?
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@mheap
AAARRRP
• Awareness - users become aware of your product
• Acquisition - users signup for your product
• Activation - users successfully use your product
• Retention - users continue to use the product and potentially increase usage
• Referral - users like product and company brand enough to refer others
• Revenue - users conduct some monetizing behavior
• Product - users and the developer relations team help define and build the product as well as
gathering feedback from users to enhance your product
https://www.leggetter.co.uk/aaarrrp/
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@mheap
Orbit
https://docs.orbit.love/docs/understanding-the-orbit-model
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@mheap
Awareness / Enablement / Engagement
https://www.marythengvall.com/blog/2021/3/9/the-devrel-path-to-success-awareness-enablement-engagement
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@mheap
DevRel is a cost centre
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@mheap
DevRel Pipeline = $$$ ?
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@mheap
1. Build relationships
2. Select metrics
3. Get work prioritised
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@mheap
Building Relationships
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@mheap
3 people
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@mheap
3 people or 3000 people
@mheap
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@mheap
3 people
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@mheap
3 people
AcmeCorp VP Support VP Sales
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@mheap
The who is as important
as the how many
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@mheap
3 people
AcmeCorp VP Support VP Sales
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@mheap
Managing Upwards
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@mheap
Send a newsletter!
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@mheap
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@mheap
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@mheap
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@mheap
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@mheap
On Prioritisation
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@mheap
The same is true of your
exec team
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@mheap
Building Bridges
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@mheap
Selecting Metrics
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@mheap
Make more money
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@mheap
Make more money by...
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Non-
fi
nancial goals
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How do I do X?
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Time taken to do Y
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Time to "Hello World"
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Quantity vs Quality
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@mheap
"Secret" work
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@mheap
Estimate = Estimate * 2
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@mheap
Roll the work in
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@mheap
Don't do it in secret
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@mheap
Wrap Up
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@mheap
Wrap Up
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@mheap
Thanks!
I've been @mheap, you've been
awesome
Kong is hiring (full remote) and my
Twitter DMs are open