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But why does the business care?

Michael Heap
November 10, 2021

But why does the business care?

Michael joined Nexmo as a PHP developer advocate and left as the Director of Developer Experience. It wasn’t his technical skills, ability to present, (or charming wit), but the fact that he focused on the question “why does the business care?”. In this talk, he will cover the things he did to ensure that DevRel was aligned to the business needs.

He'll cover how to select metrics that show value, how to build relationships with key stakeholders and how to make sure what you’re doing is visible enough internally to give you the bandwidth to do some of the key (but not prioritised) work to support your audience. This is a talk about how to balance a business’s need to make money with our desire to make the world better for our consumers, and just how important relationships are to make that happen.

Michael Heap

November 10, 2021


  1. @mheap AAARRRP • Awareness - users become aware of your

    product • Acquisition - users signup for your product • Activation - users successfully use your product • Retention - users continue to use the product and potentially increase usage • Referral - users like product and company brand enough to refer others • Revenue - users conduct some monetizing behavior • Product - users and the developer relations team help define and build the product as well as gathering feedback from users to enhance your product https://www.leggetter.co.uk/aaarrrp/
  2. @mheap Thanks! I've been @mheap, you've been awesome Kong is

    hiring (full remote) and my Twitter DMs are open