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גࣜձࣾ;0;0ςΫϊϩδʔζ
Πϊϕʔγϣϯਪਐ෦"*Ϣχοτ
தଜ༑߳
ʮͰૢ࡞͢ΔମݧʯΛ
ϑΝογϣϯαʔϏεʹམͱ͠ࠐΉͨΊʹ
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ϓϩϑΟʔϧ
ɾ݄ΑΓݱ৬
ɾ3% ;0;0ݚڀॴ
Λओʹ୲
ɾίʔσ૬ஊCZ8&"3ϓϩμΫτϚωʔδϟʔ
ɾ5XJUUFS!LB@CJ@@
;0;0ςΫϊϩδʔζ
Πϊϕʔγϣϯਪਐ෦
தଜ༑߳
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!2
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ʮ;0;0ʯͱʮ;0;0ςΫϊϩδʔζʯͱͷؔΘΓ
!3
Ӧۀ / ϚʔέςΟϯά /
CS / ཧۀશൠ / ࡞Γ
ຊࣾˏઍ༿ນு
৽نࣄۀ/
։ൃ / σβΠϯ / ݚڀॴ(R&D)
ຊࣾ@౦ژ੨ࢁ
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3%νʔϜͱʁ
˓;0;0ςΫϊϩδʔζͷݚڀ։ൃ෦
˓ࠓޙීٴ͢ΔͰ͋Ζ͏ٕज़Λઌߦݚڀ
˓༷ʑͳٕज़Λ༻͍ͨαʔϏεͷϓϩτλΠϓ։ൃ
˓"NB[PO"MFYBͳͲͷεϚʔτεϐʔΧʔεΩϧΛ͡Ί
ɹ"373Λ׆༻ͨ͠%ࢼணͳͲͷݚڀ։ൃΛߦͳ͍ͬͯΔ
!4
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2014 2017 2018 2019
Amazon Echo
ΞϝϦΧͰൃച
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ϓϩδΣΫτ։࢝ͷλΠϛϯά
11݄
Amazon Echo
ຊͰൃച
11݄
20185݄த०͔Β
ԻUIϓϩδΣΫτελʔτ
!5
ʙ
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!6
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ɾຊ࠷େڃͷϑΝογϣϯίʔσΟωʔτΞϓϦ
ɾ
ສμϯϩʔυಥഁɺίʔσΟωʔτߘ૯ສ݅
ɹҎ্ ͱʹ݄࣌
ɾશੈքʢ"QQ4UPSF(PPHMF1MBZ͕ར༻ՄೳͳશͯͷࠃʣͰ
ɹμϯϩʔυ͕Մೳ
ɾສਓҎ্ͷϑΥϩϫʔΛ࣋ͭϢʔβʔʢ8&"3*45"ʣੜ
IUUQTXFBSKQ
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!8
https://www.youtube.com/watch?v=LaKYaX7Ci0A
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ϦϦʔε·Ͱͷ̑ͭͷεςοϓ
!9
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ᶃԻ6*ºϑΝογϣϯͷ࠷ߴମݧΛఆٛ
ະདྷ
ɹ༑߳͞Μɺ͓Α͏͍͟͝·͢ɻ
ɹࠓϓϨθϯͷ༧ఆ͋ΔͷͰ
ɹେਓͬΆ͘ݟ͑Δ͜Μͳίʔσ͍͔͕Ͱ͠ΐ͏ʁ
ɹॵ͍ҰʹͳΓͦ͏ͳͷͰɺକͰେৎͰ͢ɻ
!10
ΞϨΫαɺࠓԿண͍͚͍͍͔ͯͳʁ
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ᶄԻ6*ɾϑΝογϣϯʹؔ͢Δௐࠪ
ݱࡏ
…
աڈ ະདྷ
ɾԻઃܭΨΠυͷಡΈࠐΈ
ɾւ֎ࣄྫͳͲ࠷৽ใͷΩϟονΞοϓ
ղܾͰ͖ͦ͏ͳ՝Λચ͍ग़͠
ԻUIͷಛੑΛѲ
ɾϑΝογϣϯίʔσΟωʔτʹؔ͢Δ
ɹΈ͝ͱΛத৺ʹώΞϦϯά
ϖϧιφͷ࡞
ࠔ͍ͬͯΔਓͷΛௌ͘
!11
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ᶅ՝ͱϖϧιφΛ͔͚߹ΘͤɺαʔϏεͷछΛચ͍ग़͢
ݱࡏ
…
աڈ ະདྷ
গ͠ઌͷະདྷ
×
ɾԻઃܭΨΠυͷಡΈࠐΈ
ɾւ֎ࣄྫͳͲ࠷৽ใͷΩϟονΞοϓ
ղܾͰ͖ͦ͏ͳ՝Λચ͍ग़͠
ԻUIͷಛੑΛѲ
ɾϑΝογϣϯίʔσΟωʔτʹؔ͢Δ
ɹΈ͝ͱΛத৺ʹώΞϦϯά
ϖϧιφͷ࡞
ࠔ͍ͬͯΔਓͷΛௌ͘
!12
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̋త
ɾ·ͣԻαʔϏεͷΠϝʔδΛ௫Ή
ɾԻ͚ͩͰϑΝογϣϯͷ՝͕ղܾͰ͖Δ͔ݕূ
ֶ̋ͼ
ɾʮͷΈ߹ΘͤʯΛ͚ͩͰΠϝʔδ͕ͮ͠Β͍
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ᶆʮαʔϏεՁʯΛݕূ͢ΔϓϩτλΠϓͮ͘Γ
ݱࡏ
…
աڈ ະདྷ
গ͠ઌͷະདྷ
ϓϩτλΠϓA
ͷΈ߹ΘͤͷΞΠσΞΛԻͰڭ͑Δ
!13
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̋త
ɾεϚϗͱ࿈ܞͤͯ͞ίʔσΟωʔτΛදࣔ͢ΔϓϩτλΠϓͷ࡞
ɾը૾ͰίʔσΟωʔτΛݟΔ͜ͱ͕Ͱ͖Εศར͔Ͳ͏͔Λݕূ
ֶ̋ͼ
ɾศརͰ͋Δ͕ɺεϚʔτϑΥϯΛ୳͢ͷ͕खؒ
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ᶆʮαʔϏεՁʯΛݕূ͢ΔϓϩτλΠϓͮ͘Γ
ݱࡏ
…
աڈ ະདྷ
গ͠ઌͷະདྷ
ϓϩτλΠϓB
ͷΈ߹ΘͤΛεϚϗͷϓογϡ௨Ͱૹ৴
!14
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̋త
ɾεϚʔτσΟεϓϨΠ͕Ոʹ͋Δ߹ɺఱؾʹ߹Θͤͯ
ɹ͓͢͢Ίίʔσ͕දࣔ͞Εͨํ͕Ձ͕͋Δͷ͔ݕূ
ֶ̋ͼ
ɾख࣋ͪͷͰίʔσΛਪનͰ͖ͳ͍ͨΊɺͷΈ߹ΘͤΛ
ɹߟ͑ΔखؒݮΒ͍ͤͯͳ͍
ɾقઅ୯ҐͰ͋·ΓΘΓө͑͠ͳ͍ͨΊɺश׳Խͤͮ͞Β͍
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ᶆʮαʔϏεՁʯΛݕূ͢ΔϓϩτλΠϓͮ͘Γ
ݱࡏ
…
աڈ ະདྷ
গ͠ઌͷະདྷ
ϓϩτλΠϓC
ࠓͷఱؾʹ࠷దͳΛڭ͑ͯ͘ΕΔ
!15
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̋త
ɾࣗͷख࣋ͪͷΞΠςϜͷίʔσΛӾཡͰ͖Δͱ
ɹேͷબͼͷ՝վળʹͭͳ͕Δ͔ݕূ
ֶ̋ͼ
ɾ1ͭͷΞΠςϜΛ͑Δ͚ͩͳΒؾܰʹ͑Δ
ɾख࣋ͪͷΞΠςϜΛ͑ΔͨΊɺ࠶ݱ͍͢͠ίʔσ͕ݟ͔ͭΔ
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ᶆʮαʔϏεՁʯΛݕূ͢ΔϓϩτλΠϓͮ͘Γ
ݱࡏ
…
աڈ ະདྷ
গ͠ઌͷະདྷ
ϓϩτλΠϓD
ख࣋ͪͷΞΠςϜΛ͑Δͱͦͷίʔσ͕Θ͔Δ
!16
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ᶇ࠷େݶϓϩμΫτΛຏ͖ࠐΉ
ݱࡏ
…
աڈ
αʔϏεϦϦʔε
̋ΞϨΫαΛ͍࣋ͬͯͳ͍ϢʔβʔʹͬͯΒ͏
➡͍ํ͕ىͰ͖ΔಈըLPͷ࡞
̋Ϣʔβʔ͕;͍ʹը໘Λλον͢Δͱ
ɹԻ͕ࢭ·Γɺ͍ํ͕͑ΒΕͳ͍Մೳੑ͕͋Δ
➡ νϡʔτϦΞϧͷձͷྲྀΕͷ࡞ΓࠐΈ
̋ຖ͍ͨ͘ͳΔΈΛͭ͘Δ
➡ྑ͠ͷࡌ
!17
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ʮϦϦʔεͨ͠ΒऴΘΓʯʹ͠ͳ͍ʂ
!18
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ʮίʔσ૬ஊCZ8&"3ʯΛԻ6*ºϑΝογϣϯͷ࠷ߴମݧʹ͚͍ۙͮͯ͘
ະདྷ
ɹ༑߳͞Μɺ͓Α͏͍͟͝·͢ɻ
ɹࠓϓϨθϯͷ༧ఆ͋ΔͷͰ
ɹେਓͬΆ͘ݟ͑Δ͜Μͳίʔσ͍͔͕Ͱ͠ΐ͏ʁ
ɹ͕ࠩ͠ڧ͍ͷͰɺକͰେৎͰ͢ɻ
!19
ΞϨΫαɺࠓԿண͍͚͍͍͔ͯͳʁ
…
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ੳΛߦ͍ɺݟΛࣾϓʔϧ͢Δ
…
!20
Ϣʔβʔ͕Ͳ͔͜Βདྷͯ
ͲͷΑ͏ʹىಈ͍ͯ͠Δͷ͔Λ໌֬ʹ͢Δ
KPIπϦʔ
MAU
৽ن
Ϣʔβʔ
طଘ
Ϣʔβʔ
ྲྀೖܦ࿏ผ࣮
ϔϏʔϢʔβʔ
ϕʔεϢʔβʔ
ϥΠτϢʔβʔ
Ͳ͜ͰϢʔβʔ͕
͍ͯ͠Δͷ͔Λ໌֬ʹ͢Δ
ϑΝωϧੳ
ىಈͨ͠Ϣʔβʔ
νϡʔτϦΞϧྃϢʔβʔ
ݕࡧϢʔβʔ
ܧଓϢʔβʔ
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ձࣾʹର͢Δͭͷߩݙ
!21
ᶃ3%෦ͷ্໊
ɹΠϕϯτͷొஃɾࣗࣾϒϩάͷൃ৴
ɹ֎෦ϝσΟΞͷ࿐ग़
ᶄٕज़ݟͷϓʔϧ
ɹ։ൃख๏ɾԻ6*ʹؔ͢ΔσβΠϯٕज़ݟ
ɹطଘαʔϏεɾଞͷνʔϜͷڞ༗
ᶅ࠾༻د༩
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ະདྷͰʮͨΓલʹΘΕΔαʔϏεʯΛ࡞Δ
!22
2014 2017 2018 2019
Amazon Echo
ΞϝϦΧͰൃച
11݄
Amazon Echo
ຊͰൃച
11݄
ʙ
ίʔσ૬ஊ by
WEAR ϦϦʔε
5݄