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༑߳ Copyright © ZOZO Technologies, Inc. All Right Reserved. !2 

Copyright © ZOZO Technologies, Inc. All Right Reserved. ʮ;0;0ʯͱʮ;0;0ςΫϊϩδʔζʯͱͷؔΘΓ !3 Ӧۀ / ϚʔέςΟϯά / CS / ؅ཧۀ຿શൠ / ෰࡞Γ ຊࣾˏઍ༿ນு ৽نࣄۀ/ ։ൃ / σβΠϯ / ݚڀॴ(R&D) ຊࣾ@౦ژ੨ࢁ 

Copyright © ZOZO Technologies, Inc. All Right Reserved. 3%νʔϜͱ͸ʁ ˓;0;0ςΫϊϩδʔζͷݚڀ։ൃ෦໳
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2014 2017 2018 2019 Amazon Echo ΞϝϦΧͰൃച Copyright © ZOZO Technologies, Inc. All Right Reserved. ϓϩδΣΫτ։࢝ͷλΠϛϯά 11݄ Amazon Echo ೔ຊͰൃച 11݄ 2018೥5݄த०͔Β Ի੠UIϓϩδΣΫτελʔτ !5 ʙ 

Copyright © ZOZO Technologies, Inc. All Right Reserved. !6 

ɾ೔ຊ࠷େڃͷϑΝογϣϯίʔσΟωʔτΞϓϦ
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Copyright © ZOZO Technologies, Inc. All Right Reserved. !8 https://www.youtube.com/watch?v=LaKYaX7Ci0A 

ϦϦʔε·Ͱͷ̑ͭͷεςοϓ !9 

Copyright © ZOZO Technologies, Inc. All Right Reserved. ᶃԻ੠6*ºϑΝογϣϯͷ࠷ߴମݧΛఆٛ ະདྷ ɹ༑߳͞Μɺ͓͸Α͏͍͟͝·͢ɻ ɹࠓ೔͸ϓϨθϯͷ༧ఆ΋͋ΔͷͰ ɹେਓͬΆ͘ݟ͑Δ͜Μͳίʔσ͸͍͔͕Ͱ͠ΐ͏ʁ ɹॵ͍Ұ೔ʹͳΓͦ͏ͳͷͰɺ൒କͰେৎ෉Ͱ͢ɻ !10 ΞϨΫαɺࠓ೔Կண͍͚ͯ͹͍͍͔ͳʁ 

Copyright © ZOZO Technologies, Inc. All Right Reserved. ᶄԻ੠6*ɾϑΝογϣϯʹؔ͢Δௐࠪ ݱࡏ … աڈ ະདྷ ɾԻ੠ઃܭΨΠυͷಡΈࠐΈ ɾւ֎ࣄྫͳͲ࠷৽৘ใͷΩϟονΞοϓ ղܾͰ͖ͦ͏ͳ՝୊Λચ͍ग़͠ Ի੠UIͷಛੑΛ೺Ѳ ɾϑΝογϣϯ΍ίʔσΟωʔτʹؔ͢Δ ɹ೰Έ͝ͱΛத৺ʹώΞϦϯά ϖϧιφͷ࡞੒ ࠔ͍ͬͯΔਓͷ੠Λௌ͘ !11 

Copyright © ZOZO Technologies, Inc. All Right Reserved. ᶅ՝୊ͱϖϧιφΛ͔͚߹ΘͤɺαʔϏεͷछΛચ͍ग़͢ ݱࡏ … աڈ ະདྷ গ͠ઌͷະདྷ × ɾԻ੠ઃܭΨΠυͷಡΈࠐΈ ɾւ֎ࣄྫͳͲ࠷৽৘ใͷΩϟονΞοϓ ղܾͰ͖ͦ͏ͳ՝୊Λચ͍ग़͠ Ի੠UIͷಛੑΛ೺Ѳ ɾϑΝογϣϯ΍ίʔσΟωʔτʹؔ͢Δ ɹ೰Έ͝ͱΛத৺ʹώΞϦϯά ϖϧιφͷ࡞੒ ࠔ͍ͬͯΔਓͷ੠Λௌ͘ !12 

̋໨త ɾ·ͣ͸Ի੠αʔϏεͷΠϝʔδΛ௫Ή
 ɾԻ੠͚ͩͰϑΝογϣϯͷ՝୊͕ղܾͰ͖Δ͔ݕূ ֶ̋ͼ ɾʮ෰ͷ૊Έ߹ΘͤʯΛ੠͚ͩͰ͸Πϝʔδ͕ͮ͠Β͍ Copyright © ZOZO Technologies, Inc. All Right Reserved. ᶆʮαʔϏεՁ஋ʯΛݕূ͢ΔϓϩτλΠϓͮ͘Γ ݱࡏ … աڈ ະདྷ গ͠ઌͷະདྷ ϓϩτλΠϓA ෰ͷ૊Έ߹ΘͤͷΞΠσΞΛԻ੠Ͱڭ͑Δ !13 

̋໨త ɾεϚϗͱ࿈ܞͤͯ͞ίʔσΟωʔτΛදࣔ͢ΔϓϩτλΠϓͷ࡞੒ ɾը૾ͰίʔσΟωʔτΛݟΔ͜ͱ͕Ͱ͖Ε͹ศར͔Ͳ͏͔Λݕূ ֶ̋ͼ ɾศརͰ͸͋Δ͕ɺεϚʔτϑΥϯΛ୳͢ͷ͕खؒ Copyright © ZOZO Technologies, Inc. All Right Reserved. ᶆʮαʔϏεՁ஋ʯΛݕূ͢ΔϓϩτλΠϓͮ͘Γ ݱࡏ … աڈ ະདྷ গ͠ઌͷະདྷ ϓϩτλΠϓB ෰ͷ૊Έ߹ΘͤΛεϚϗͷϓογϡ௨஌Ͱૹ৴ !14 

̋໨త ɾεϚʔτσΟεϓϨΠ͕Ոʹ͋Δ৔߹ɺఱؾʹ߹Θͤͯ ɹ͓͢͢Ίίʔσ͕දࣔ͞Εͨํ͕Ձ஋͕͋Δͷ͔ݕূ ֶ̋ͼ ɾख࣋ͪͷ෰ͰίʔσΛਪનͰ͖ͳ͍ͨΊɺ෰ͷ૊Έ߹ΘͤΛ ɹߟ͑Δखؒ͸ݮΒ͍ͤͯͳ͍ ɾقઅ͸೔୯ҐͰ͋·Γ୅ΘΓө͑͠ͳ͍ͨΊɺश׳Խͤͮ͞Β͍ Copyright © ZOZO Technologies, Inc. All Right Reserved. ᶆʮαʔϏεՁ஋ʯΛݕূ͢ΔϓϩτλΠϓͮ͘Γ ݱࡏ … աڈ ະདྷ গ͠ઌͷະདྷ ϓϩτλΠϓC ࠓ೔ͷఱؾʹ࠷దͳ෰૷Λڭ͑ͯ͘ΕΔ !15 

̋໨త ɾࣗ෼ͷख࣋ͪͷΞΠςϜͷίʔσΛӾཡͰ͖Δͱ ɹேͷ෰બͼͷ՝୊վળʹͭͳ͕Δ͔ݕূ ֶ̋ͼ ɾ1ͭͷΞΠςϜΛ఻͑Δ͚ͩͳΒؾܰʹ࢖͑Δ ɾख࣋ͪͷΞΠςϜΛ఻͑ΔͨΊɺ࠶ݱ͠΍͍͢ίʔσ͕ݟ͔ͭΔ Copyright © ZOZO Technologies, Inc. All Right Reserved. ᶆʮαʔϏεՁ஋ʯΛݕূ͢ΔϓϩτλΠϓͮ͘Γ ݱࡏ … աڈ ະདྷ গ͠ઌͷະདྷ ϓϩτλΠϓD ख࣋ͪͷΞΠςϜΛ఻͑Δͱͦͷίʔσ͕Θ͔Δ !16 

Copyright © ZOZO Technologies, Inc. All Right Reserved. ᶇ࠷େݶϓϩμΫτΛຏ͖ࠐΉ ݱࡏ … աڈ αʔϏεϦϦʔε
 ̋ΞϨΫαΛ͍࣋ͬͯͳ͍Ϣʔβʔʹ΋஌ͬͯ΋Β͏ ➡࢖͍ํ͕૝ىͰ͖Δಈը΍LPͷ࡞੒ ̋Ϣʔβʔ͕;͍ʹը໘Λλον͢Δͱ ɹԻ੠͕ࢭ·Γɺ࢖͍ํ͕఻͑ΒΕͳ͍Մೳੑ͕͋Δ ➡ νϡʔτϦΞϧͷձ࿩ͷྲྀΕͷ࡞ΓࠐΈ ̋ຖ೔࢖͍ͨ͘ͳΔ࢓૊ΈΛͭ͘Δ ➡஥ྑ͠౓ͷ౥ࡌ !17 

ʮϦϦʔεͨ͠ΒऴΘΓʯʹ͠ͳ͍ʂ !18 

Copyright © ZOZO Technologies, Inc. All Right Reserved. ʮίʔσ૬ஊ
CZ
8&"3ʯΛԻ੠6*ºϑΝογϣϯͷ࠷ߴମݧʹ͚͍ۙͮͯ͘ ະདྷ ɹ༑߳͞Μɺ͓͸Α͏͍͟͝·͢ɻ ɹࠓ೔͸ϓϨθϯͷ༧ఆ΋͋ΔͷͰ ɹେਓͬΆ͘ݟ͑Δ͜Μͳίʔσ͸͍͔͕Ͱ͠ΐ͏ʁ ɹ೔͕ࠩ͠ڧ͍ͷͰɺ൒କͰେৎ෉Ͱ͢ɻ !19 ΞϨΫαɺࠓ೔Կண͍͚ͯ͹͍͍͔ͳʁ … 

෼ੳΛߦ͍ɺ஌ݟΛࣾ಺΁ϓʔϧ͢Δ … !20 Ϣʔβʔ͕Ͳ͔͜Βདྷͯ ͲͷΑ͏ʹىಈ͍ͯ͠Δͷ͔Λ໌֬ʹ͢Δ KPIπϦʔ MAU ৽ن Ϣʔβʔ طଘ Ϣʔβʔ ྲྀೖܦ࿏ผ࣮਺ ϔϏʔϢʔβʔ ϕʔεϢʔβʔ ϥΠτϢʔβʔ Ͳ͜ͰϢʔβʔ͕ ཭୤͍ͯ͠Δͷ͔Λ໌֬ʹ͢Δ ϑΝωϧ෼ੳ ىಈͨ͠Ϣʔβʔ਺ νϡʔτϦΞϧ׬ྃϢʔβʔ਺ ݕࡧϢʔβʔ਺ ܧଓϢʔβʔ਺ 

Copyright © ZOZO Technologies, Inc. All Right Reserved. ձࣾʹର͢Δͭͷߩݙ !21 ᶃ3%෦໳ͷ஌໊౓޲্
ɹΠϕϯτͷొஃɾࣗࣾϒϩάͷൃ৴
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ɹ‎طଘαʔϏεɾଞͷνʔϜ΁ͷڞ༗
ᶅ࠾༻د༩ 

Copyright © ZOZO Technologies, Inc. All Right Reserved. ະདྷͰʮ౰ͨΓલʹ࢖ΘΕΔαʔϏεʯΛ࡞Δ !22 2014 2017 2018 2019 Amazon Echo ΞϝϦΧͰൃച 11݄ Amazon Echo ೔ຊͰൃച 11݄ ʙ ίʔσ૬ஊ by WEAR ϦϦʔε 5݄