「声で操作する体験」を ファッションサービスに落とし込むために

VoiceUI Show ～2019 Spring～登壇資料のウェブアップ版になります。

▼「コーデ相談 by WEAR」について
https://research.zozo.com/product/alexa/index.html

▼資料内で掲載している動画url
https://www.youtube.com/watch?v=LaKYaX7Ci0A

◯TECH BLOG：音声アシスタントの現在と未来　「コーデ相談」が人間らしさを追求した理由
https://techblog.zozo.com/entry/alexa_interview

◯TECH BLOG：Alexa Presentation Languageの限界を超えて、アニメーションや相槌を実現する
https://techblog.zozo.com/entry/alexa-presentation-language

Transcript

1. Copyright © ZOZO Technologies, Inc. All Right Reserved.
   גࣜձࣾ;0;0ςΫϊϩδʔζ
   Πϊϕʔγϣϯਪਐ෦"*Ϣχοτ
   தଜ༑߳
   ʮ੠Ͱૢ࡞͢ΔମݧʯΛ
   ϑΝογϣϯαʔϏεʹམͱ͠ࠐΉͨΊʹ
   

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2. ϓϩϑΟʔϧ
   ɾ೥݄ΑΓݱ৬
   ɾ3% ;0;0ݚڀॴ
   Λओʹ୲౰
   ɾίʔσ૬ஊCZ8&"3ϓϩμΫτϚωʔδϟʔ
   ɾ5XJUUFS!LB@CJ@@
   ;0;0ςΫϊϩδʔζ
   Πϊϕʔγϣϯਪਐ෦
   தଜ༑߳
   Copyright © ZOZO Technologies, Inc. All Right Reserved.
   !2
   

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3. Copyright © ZOZO Technologies, Inc. All Right Reserved.
   ʮ;0;0ʯͱʮ;0;0ςΫϊϩδʔζʯͱͷؔΘΓ
   !3
   Ӧۀ / ϚʔέςΟϯά /
   CS / ؅ཧۀ຿શൠ / ෰࡞Γ
   ຊࣾˏઍ༿ນு
   ৽نࣄۀ/
   ։ൃ / σβΠϯ / ݚڀॴ(R&D)
   ຊࣾ@౦ژ੨ࢁ
   

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4. Copyright © ZOZO Technologies, Inc. All Right Reserved.
   3%νʔϜͱ͸ʁ
   ˓;0;0ςΫϊϩδʔζͷݚڀ։ൃ෦໳
   ˓ࠓޙීٴ͢ΔͰ͋Ζ͏ٕज़Λઌߦݚڀ
   ˓༷ʑͳٕज़Λ༻͍ͨαʔϏεͷϓϩτλΠϓ։ൃ
   ˓"NB[PO"MFYBͳͲͷεϚʔτεϐʔΧʔεΩϧΛ͸͡Ί
   ɹ"3΍73Λ׆༻ͨ͠%ࢼணͳͲͷݚڀ։ൃΛߦͳ͍ͬͯΔ
   !4
   

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5. 2014 2017 2018 2019
   Amazon Echo
   ΞϝϦΧͰൃച
   Copyright © ZOZO Technologies, Inc. All Right Reserved.
   ϓϩδΣΫτ։࢝ͷλΠϛϯά
   11݄
   Amazon Echo
   ೔ຊͰൃച
   11݄
   2018೥5݄த०͔Β
   Ի੠UIϓϩδΣΫτελʔτ
   !5
   ʙ
   

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6. Copyright © ZOZO Technologies, Inc. All Right Reserved.
   !6
   

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7. ɾ೔ຊ࠷େڃͷϑΝογϣϯίʔσΟωʔτΞϓϦ
   ɾ ສμ΢ϯϩʔυಥഁɺίʔσΟωʔτ౤ߘ૯਺͸ສ݅
   ɹҎ্ ͱ΋ʹ೥݄຤࣌఺
   
   ɾશੈքʢ"QQ4UPSF(PPHMF1MBZ͕ར༻ՄೳͳશͯͷࠃʣͰ
   ɹμ΢ϯϩʔυ͕Մೳ
   ɾສਓҎ্ͷϑΥϩϫʔΛ࣋ͭϢʔβʔʢ8&"3*45"ʣ΋஀ੜ
   IUUQTXFBSKQ
   

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8. Copyright © ZOZO Technologies, Inc. All Right Reserved.
   !8
   https://www.youtube.com/watch?v=LaKYaX7Ci0A
   

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9. ϦϦʔε·Ͱͷ̑ͭͷεςοϓ
   !9
   

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10. Copyright © ZOZO Technologies, Inc. All Right Reserved.
    ᶃԻ੠6*ºϑΝογϣϯͷ࠷ߴମݧΛఆٛ
    ະདྷ
    ɹ༑߳͞Μɺ͓͸Α͏͍͟͝·͢ɻ
    ɹࠓ೔͸ϓϨθϯͷ༧ఆ΋͋ΔͷͰ
    ɹେਓͬΆ͘ݟ͑Δ͜Μͳίʔσ͸͍͔͕Ͱ͠ΐ͏ʁ
    ɹॵ͍Ұ೔ʹͳΓͦ͏ͳͷͰɺ൒କͰେৎ෉Ͱ͢ɻ
    !10
    ΞϨΫαɺࠓ೔Կண͍͚ͯ͹͍͍͔ͳʁ
    

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11. Copyright © ZOZO Technologies, Inc. All Right Reserved.
    ᶄԻ੠6*ɾϑΝογϣϯʹؔ͢Δௐࠪ
    ݱࡏ
    …
    աڈ ະདྷ
    ɾԻ੠ઃܭΨΠυͷಡΈࠐΈ
    
    ɾւ֎ࣄྫͳͲ࠷৽৘ใͷΩϟονΞοϓ
    ղܾͰ͖ͦ͏ͳ՝୊Λચ͍ग़͠
    Ի੠UIͷಛੑΛ೺Ѳ
    ɾϑΝογϣϯ΍ίʔσΟωʔτʹؔ͢Δ
    
    ɹ೰Έ͝ͱΛத৺ʹώΞϦϯά
    ϖϧιφͷ࡞੒
    ࠔ͍ͬͯΔਓͷ੠Λௌ͘
    !11
    

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12. Copyright © ZOZO Technologies, Inc. All Right Reserved.
    ᶅ՝୊ͱϖϧιφΛ͔͚߹ΘͤɺαʔϏεͷछΛચ͍ग़͢
    ݱࡏ
    …
    աڈ ະདྷ
    গ͠ઌͷະདྷ
    ×
    ɾԻ੠ઃܭΨΠυͷಡΈࠐΈ
    
    ɾւ֎ࣄྫͳͲ࠷৽৘ใͷΩϟονΞοϓ
    ղܾͰ͖ͦ͏ͳ՝୊Λચ͍ग़͠
    Ի੠UIͷಛੑΛ೺Ѳ
    ɾϑΝογϣϯ΍ίʔσΟωʔτʹؔ͢Δ
    
    ɹ೰Έ͝ͱΛத৺ʹώΞϦϯά
    ϖϧιφͷ࡞੒
    ࠔ͍ͬͯΔਓͷ੠Λௌ͘
    !12
    

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13. ̋໨త
    ɾ·ͣ͸Ի੠αʔϏεͷΠϝʔδΛ௫Ή

    ɾԻ੠͚ͩͰϑΝογϣϯͷ՝୊͕ղܾͰ͖Δ͔ݕূ
    ֶ̋ͼ
    ɾʮ෰ͷ૊Έ߹ΘͤʯΛ੠͚ͩͰ͸Πϝʔδ͕ͮ͠Β͍
    Copyright © ZOZO Technologies, Inc. All Right Reserved.
    ᶆʮαʔϏεՁ஋ʯΛݕূ͢ΔϓϩτλΠϓͮ͘Γ
    ݱࡏ
    …
    աڈ ະདྷ
    গ͠ઌͷະདྷ
    ϓϩτλΠϓA
    ෰ͷ૊Έ߹ΘͤͷΞΠσΞΛԻ੠Ͱڭ͑Δ
    !13
    

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14. ̋໨త
    ɾεϚϗͱ࿈ܞͤͯ͞ίʔσΟωʔτΛදࣔ͢ΔϓϩτλΠϓͷ࡞੒
    ɾը૾ͰίʔσΟωʔτΛݟΔ͜ͱ͕Ͱ͖Ε͹ศར͔Ͳ͏͔Λݕূ
    ֶ̋ͼ
    ɾศརͰ͸͋Δ͕ɺεϚʔτϑΥϯΛ୳͢ͷ͕खؒ
    Copyright © ZOZO Technologies, Inc. All Right Reserved.
    ᶆʮαʔϏεՁ஋ʯΛݕূ͢ΔϓϩτλΠϓͮ͘Γ
    ݱࡏ
    …
    աڈ ະདྷ
    গ͠ઌͷະདྷ
    ϓϩτλΠϓB
    ෰ͷ૊Έ߹ΘͤΛεϚϗͷϓογϡ௨஌Ͱૹ৴
    !14
    

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15. ̋໨త
    ɾεϚʔτσΟεϓϨΠ͕Ոʹ͋Δ৔߹ɺఱؾʹ߹Θͤͯ
    ɹ͓͢͢Ίίʔσ͕දࣔ͞Εͨํ͕Ձ஋͕͋Δͷ͔ݕূ
    ֶ̋ͼ
    ɾख࣋ͪͷ෰ͰίʔσΛਪનͰ͖ͳ͍ͨΊɺ෰ͷ૊Έ߹ΘͤΛ
    ɹߟ͑Δखؒ͸ݮΒ͍ͤͯͳ͍
    ɾقઅ͸೔୯ҐͰ͋·Γ୅ΘΓө͑͠ͳ͍ͨΊɺश׳Խͤͮ͞Β͍
    Copyright © ZOZO Technologies, Inc. All Right Reserved.
    ᶆʮαʔϏεՁ஋ʯΛݕূ͢ΔϓϩτλΠϓͮ͘Γ
    ݱࡏ
    …
    աڈ ະདྷ
    গ͠ઌͷະདྷ
    ϓϩτλΠϓC
    ࠓ೔ͷఱؾʹ࠷దͳ෰૷Λڭ͑ͯ͘ΕΔ
    !15
    

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16. ̋໨త
    ɾࣗ෼ͷख࣋ͪͷΞΠςϜͷίʔσΛӾཡͰ͖Δͱ
    ɹேͷ෰બͼͷ՝୊վળʹͭͳ͕Δ͔ݕূ
    ֶ̋ͼ
    ɾ1ͭͷΞΠςϜΛ఻͑Δ͚ͩͳΒؾܰʹ࢖͑Δ
    ɾख࣋ͪͷΞΠςϜΛ఻͑ΔͨΊɺ࠶ݱ͠΍͍͢ίʔσ͕ݟ͔ͭΔ
    Copyright © ZOZO Technologies, Inc. All Right Reserved.
    ᶆʮαʔϏεՁ஋ʯΛݕূ͢ΔϓϩτλΠϓͮ͘Γ
    ݱࡏ
    …
    աڈ ະདྷ
    গ͠ઌͷະདྷ
    ϓϩτλΠϓD
    ख࣋ͪͷΞΠςϜΛ఻͑Δͱͦͷίʔσ͕Θ͔Δ
    !16
    

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17. Copyright © ZOZO Technologies, Inc. All Right Reserved.
    ᶇ࠷େݶϓϩμΫτΛຏ͖ࠐΉ
    ݱࡏ
    …
    աڈ
    αʔϏεϦϦʔε
    
    
    ̋ΞϨΫαΛ͍࣋ͬͯͳ͍Ϣʔβʔʹ΋஌ͬͯ΋Β͏
    
    ➡࢖͍ํ͕૝ىͰ͖Δಈը΍LPͷ࡞੒
    ̋Ϣʔβʔ͕;͍ʹը໘Λλον͢Δͱ
    
    ɹԻ੠͕ࢭ·Γɺ࢖͍ํ͕఻͑ΒΕͳ͍Մೳੑ͕͋Δ
    
    ➡ νϡʔτϦΞϧͷձ࿩ͷྲྀΕͷ࡞ΓࠐΈ
    ̋ຖ೔࢖͍ͨ͘ͳΔ࢓૊ΈΛͭ͘Δ
    
    ➡஥ྑ͠౓ͷ౥ࡌ
    !17
    

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18. ʮϦϦʔεͨ͠ΒऴΘΓʯʹ͠ͳ͍ʂ
    !18
    

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19. Copyright © ZOZO Technologies, Inc. All Right Reserved.
    ʮίʔσ૬ஊCZ8&"3ʯΛԻ੠6*ºϑΝογϣϯͷ࠷ߴମݧʹ͚͍ۙͮͯ͘
    ະདྷ
    ɹ༑߳͞Μɺ͓͸Α͏͍͟͝·͢ɻ
    ɹࠓ೔͸ϓϨθϯͷ༧ఆ΋͋ΔͷͰ
    ɹେਓͬΆ͘ݟ͑Δ͜Μͳίʔσ͸͍͔͕Ͱ͠ΐ͏ʁ
    ɹ೔͕ࠩ͠ڧ͍ͷͰɺ൒କͰେৎ෉Ͱ͢ɻ
    !19
    ΞϨΫαɺࠓ೔Կண͍͚ͯ͹͍͍͔ͳʁ
    …
    

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20. ෼ੳΛߦ͍ɺ஌ݟΛࣾ಺΁ϓʔϧ͢Δ
    …
    !20
    Ϣʔβʔ͕Ͳ͔͜Βདྷͯ
    ͲͷΑ͏ʹىಈ͍ͯ͠Δͷ͔Λ໌֬ʹ͢Δ
    KPIπϦʔ
    MAU
    ৽ن
    Ϣʔβʔ
    طଘ
    Ϣʔβʔ
    ྲྀೖܦ࿏ผ࣮਺
    ϔϏʔϢʔβʔ
    ϕʔεϢʔβʔ
    ϥΠτϢʔβʔ
    Ͳ͜ͰϢʔβʔ͕
    ཭୤͍ͯ͠Δͷ͔Λ໌֬ʹ͢Δ
    ϑΝωϧ෼ੳ
    ىಈͨ͠Ϣʔβʔ਺
    νϡʔτϦΞϧ׬ྃϢʔβʔ਺
    ݕࡧϢʔβʔ਺
    ܧଓϢʔβʔ਺
    

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21. Copyright © ZOZO Technologies, Inc. All Right Reserved.
    ձࣾʹର͢Δͭͷߩݙ
    !21
    ᶃ3%෦໳ͷ஌໊౓޲্
    ɹΠϕϯτͷొஃɾࣗࣾϒϩάͷൃ৴
    ɹ֎෦ϝσΟΞ΁ͷ࿐ग़
    ᶄٕज़஌ݟͷϓʔϧ
    ɹ։ൃख๏ɾԻ੠6*ʹؔ͢ΔσβΠϯ΍ٕज़஌ݟ
    ɹ‎طଘαʔϏεɾଞͷνʔϜ΁ͷڞ༗
    ᶅ࠾༻د༩
    

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22. Copyright © ZOZO Technologies, Inc. All Right Reserved.
    ະདྷͰʮ౰ͨΓલʹ࢖ΘΕΔαʔϏεʯΛ࡞Δ
    !22
    2014 2017 2018 2019
    Amazon Echo
    ΞϝϦΧͰൃച
    11݄
    Amazon Echo
    ೔ຊͰൃച
    11݄
    ʙ
    ίʔσ૬ஊ by
    WEAR ϦϦʔε
    5݄
    

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