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platoon, or a missile gets embedded in a playground. All of these things
are foreign bodies introduced into an environment that they're not meant
to be in, or they're not naturally a part of. I think when we talk about
embedding best practice, it is really taking this - it is the language of the
upper, right, it is an external putting it on the people who are trying to do
the thing, right. We are trying our best to do the thing, regardless of who
these people are telling us to embed whatever it is they want us to do.
That is fundamentally flawed and there's a great quote that captures why.
I don't know if you have seen it "People don't resist change, they resist
being changed". It is really easy, when you are working in some kind of
change capacity, to look at people and think they're a problem, they're an
issue that I need to overcome but I think that is the wrong mindset and
so does the clever Peter Senge. It is about learning organisations, it is like
crazy that book, you should definitely read it. This is really important.
Our job as designers, as researchers, we are literally paid and we
come and learn these things and we get up in the morning because we
engage. We empower, we enable people. That is what we're here to do.
Enable is a really nice framing of what we're trying to achieve, instead of
the embed mindset, enable is a better way to frame it. When we embed,
we are talking about resistance, people will be up against this. Uptake,
how are we going to measure that people are actually changing in the
way we want to? Talk about changing behaviours, people are currently
doing this but we need them to behave like that. I reckon that is not good
design. It is not human centric design. I don't think it is good design. I
think smart design works with the constraint that we have got, works with
the resources that we have. When we enable, we look at motivations,
what are people already motivated to do? Not just in their day to day but
ultimately, I want to make a better impact on the world. I want to
improve my ability to - like that ratio of impact to effort, or I want my