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February 28th, 2013
!
$%&
science−based personalization
Real Time Advertising
by Jonas Dohse
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No content
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Demo
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Bid Request
• id: "f9f3eff7704a9dd6a1ed555aaccdc1cf6ae7340e"
• bannerPosition: 0
• bannerSize: "728x90"
• timestamp: "2013-02-28T15:06:18.103Z"
• deviceGeoCountry: "de"
• deviceGeoRegion: "be"
• deviceGeoCity: "Berlin"
• deviceIp: "91.66.72.65"
• deviceLanguage: "de-de,de;q=0.8,en-gb;q=0.5,en;q=0.3"
• deviceUa: "Mozilla/5.0 (X11; Ubuntu; Linux x86_64; rv:19.0) Gecko/
20100101 Firefox/19.0"
• siteDomain: "www.explosm.net"
• url: "http://www.explosm.net/comics/3093/"
• userId: "48c41117d430b8d0778941f0e43834f27659f122"
• mbrUserId: "4b98650f1c55c856e20278fdf30e465e"
• country: "de"
• region: "de-be"
• ipAddress: "91.66.72.65”
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Wait!
How is this a recommendation?
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Comparison
Shop Recsys
• Goal: Find right items
for user
• Limited resource:
users
• All components in
one organization
Real Time Bidder
Goal: Find right users
for item
Limited resource:
money
Site, market and bidding
agents in different
organizations
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Why are ads often irrelevant?
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Event frequency
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Data is free
–
feedback is expensive
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Models influence where they get
feedback
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Join the Team!
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☐.
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!
!"#$%&
Jonas Dohse
Developer
Talk to us
Mail: [email protected]
14
Rocket Science Inside
Find us
Online: www.mbr-targeting.com
Berlin : Hobrechtstr. 65, 12047 Berlin