Real Time Advertising

Talk by Jonas Dohse of mbr targeting on Real Time Advertising at the 6th Recommender Stammtisch on February 28th, 2013 in Berlin.

Transcript

1. February 28th, 2013 ! $%& science−based personalization Real Time Advertising by Jonas Dohse
4. Demo
5. Bid Request •  id: "f9f3eff7704a9dd6a1ed555aaccdc1cf6ae7340e" •  bannerPosition: 0 •  bannerSize: "728x90" •  timestamp: "2013-02-28T15:06:18.103Z" •  deviceGeoCountry: "de" •  deviceGeoRegion: "be" •  deviceGeoCity: "Berlin" •  deviceIp: "91.66.72.65" •  deviceLanguage: "de-de,de;q=0.8,en-gb;q=0.5,en;q=0.3" •  deviceUa: "Mozilla/5.0 (X11; Ubuntu; Linux x86_64; rv:19.0) Gecko/ 20100101 Firefox/19.0" •  siteDomain: "www.explosm.net" •  url: "http://www.explosm.net/comics/3093/" •  userId: "48c41117d430b8d0778941f0e43834f27659f122" •  mbrUserId: "4b98650f1c55c856e20278fdf30e465e" •  country: "de" •  region: "de-be" •  ipAddress: "91.66.72.65”
6. Wait! How is this a recommendation?
7. Comparison Shop Recsys •  Goal: Find right items for user •  Limited resource: users •  All components in one organization Real Time Bidder Goal: Find right users for item Limited resource: money Site, market and bidding agents in different organizations
8. Why are ads often irrelevant?
9. Event frequency
10. Data is free – feedback is expensive
11. Models influence where they get feedback
12. Join the Team!
13. ☐.
14. ! !"#$%& Jonas Dohse Developer Talk to us Mail: jonas@mbr-targeting.com 14 Rocket Science Inside Find us Online: www.mbr-targeting.com Berlin : Hobrechtstr. 65, 12047 Berlin