UX/UIを高度に改善！AIを有効活用するポイント

by tomohisa

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The Guild ษڧձ | Adobe Customer Solutions | Senior Consultant | Tomohisa Yamada UX/UIΛߴ౓ʹվળʂAIΛ༗ޮ׆༻͢ΔͨΊͷϙΠϯτ

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荈䊹稱➜㿊歊兰⛉ 2018 2016 2007 ⽆㜠㛔،؎٥أةآؔ ؐؑـفٗرُ٦؟٦ ،سؽ ؙؒألٔؒٝأؽآطأ鿇 ءص،؝ٝ؟ٕةٝز ܦݧͱצͰ੍࡞͍ͯͨ࣌͠୅͔Βɺσʔλத৺ʹاըΛߟ͑ΔΩϟϦΞ΁

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כׄ׭חז׈ֿֿד鑧׾׃גְ׷ךַ ،سؽך؝ٝ؟ٕةٝزכծ 葿ղז696*鏣鎘װ何㊣חꟼ׻׷噟⹡ָ㢳ְ וך״ֲזוֲװ׏גر٦ة׾崞欽׃גְ׷ך

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׫זׁ׿ך،سؽך؎ً٦آ Adobe Document Cloud Adobe Creative Cloud ˟䒷欽DPSQPUBUF@QSFTFOUFUJPO@NPEVMFT

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ADOBE SENSEI  AI/ML Framework and Intelligent Services CONTENT DATA ADOBE.IO 剑倜ך،سؽךفٓحزؿؓ٦ي纇 ˟䒷欽DPSQPUBUF@QSFTFOUFUJPO@NPEVMFT

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猘ָ؝ٝ؟ٕةٝزדꟼ׻׷걄㚖 ADOBE MARKETING CLOUD ADOBE ANALYTICS CLOUD ADOBE ADVERTISING CLOUD ˟䒷欽DPSQPUBUF@QSFTFOUFUJPO@NPEVMFT

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رآةٕو٦؛ذ؍ؚٝךⴓ匿ַ׵倵瘻㹋遤תד Adobe Marketing Cloud Adobe Analytics Cloud Adobe Advertising Cloud Experience Manager Campaign Primetime Target Audience Manager Analytics Search DSP Creative TV ˟䒷欽DPSQPUBUF@QSFTFOUFUJPO@NPEVMFT ΢ΣϒαΠτɺΞϓϦɺ ϝʔϧɺಈըͳͲͷ  Φ΢ϯυϝσΟΞ࠷దԽ ༷ʑͳ֎෦αΠτʹ  ͓͚Δ޿ࠂ഑৴ͱ࠷దԽ ͦΕͧΕͷࢪࡦ෼ੳͱ ηάϝϯςʔγϣϯ࿈ܞ

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ו׿ז噟⹡׾װ׏גְ׷ךַ 㼪Ⰵ銲⟝㹀纏ה  䪮遭؟ه٦ز 醡ㅷꟼ⤘זֻ ✲噟䱿鹌׾佄䴂ぐ醡ㅷך㼪Ⰵ佄䴂ぐ醡ㅷך崞欽佄䴂 و٦؛ذ؍ؚٝ佄䴂 ؽآطأ佄䴂 و٦؛ذ؍ؚٝ 倵瘻הⴓ匿׾佄䴂醡ㅷزٖ٦صؚٝ װ倵瘻؟ه٦ز

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UX/UIΛߴ౓ʹվળʂAIΛ༗ޮ׆༻͢ΔͨΊͷϙΠϯτ

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劤傈鑧ׅذ٦و鼅㹀椚歋 696*何㊣ח㹀ꆀر٦ة׾欽ְ׋ⴓ匿כꅾ銲 "*׾穈׫さ׻ׇ׷הծ 帾㛑ָװ׶װֻׅծ⸬卓涸ז何㊣ָדֹ׷״ֲחז׷

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ֿ׸ַ׵鑧ׅ⵸䲿✲갪חאְג 6*69ך؝زغך眔㔲 "*ך؝زغך眔㔲 ⚺ח堣唒㷕统׾欽ְ׋ծ ⴓ匿٥剑黝⻉倵瘻 ؐؑـ؟؎زװأوم،فٔ

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劤傈ך⚺겗 6*69何㊣ח"*כծוֲ⢪ִל״ְַ "*ךذؙٗظآ٦堣腉כչ䩛媮պկ 崞欽؎ً٦آָ䲽ֽזֽ׸לծ⸬卓ָ⳿זְկ 崞欽؎ً٦آ׾䲽ֹװֻׅׅ׷ه؎ٝز׾稱➜

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"*ך堣腉׾⢪ֲ⵸ח罋ִ׷ծ ⟃♴ך䙼罋فٗإأ⡲噟ָꅾ銲 א׋ִ׋ְֿה 湡涸׾圓鸡涸חⴓ鍑何㊣湡垥׾鏣㹀湡垥麦䧭ך׋׭ך铬겗暴㹀

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ه؎ٝز΍ "*דؕغ٦דֹ׷6*69何㊣فٗإأך眔㔲荈⸂ "* 何㊣⟎铡ך ✲⵸㹀纏 ⴓ匿ה何㊣⟰歗倵瘻ך㹋倵 ✲䖓鐰⣣ 何㊣湡涸ה湡垥ך㹀纏

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ه؎ٝزΎ 湡涸ה湡垥ך꟦׾鎉铂⻉׃ծ䭷垥⻉ׅ׷ֿהדծ "*ך⢪ְ䨽ָ׻ַ׶װֻׅז׷ 䭷垥 ر؍ًٝءّٝإًؚٝز ل٦آؽُ٦ 飑Ⰵ侧 ꨄ膴桦 ⱄ欰侧崧Ⰵ穗騟 رغ؎أ 䚍ⴽ 葺׃䝤׃׾ⴻ倖׃׋׶ծ  ✮庠ׅ׷׋׭ח "*׾⢪ֲ 䭷垥ח䕦갟׾♷ִ׷ 銲稆׾鋅אֽ׷׋׭ח  "*׾⢪ֲ

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ه؎ٝزΏ "*׾崞欽ׅ׷걄㚖׾ⴓ匿ה倵瘻חⴓֽג涪䟝ׅ׷ ⴓ匿ך鑧倵瘻ך鑧 ˖ 遤⹛ػة٦ٝ׾暴㹀׃׋ְ ˖ 遤⹛䊴殯ַ׵إًؚٝز׾暴㹀׃׋ְ ˖ 殯䌢⦼ך呎劤⾱㔓ה✮庠׾濼׶׋ְ ˖ 遤⹛ⰻ㺁ח屟׏׋䞔㜠׾⳿׃׋ְ ˖ ׉ך➂ח֮׏׋䞔㜠׾⳿׃׋ְ ˖ 荈⹛涸ח䞔㜠׾ꂁⴓׇׁגֶֹ׋ְ

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⿫罋،سؽך㜥さ ⴓ匿ך鑧倵瘻ך鑧 Personalized Recommendations Auto Target Auto Allocate Automated Personalization Segment Compare Intelligent Alerts Anomaly Detection Contribution Analysis

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✲⢽قٕفؖ؎س؟؎زד罋ִג׫ת׃׳ֲ 何㊣湡涸׾㹀纏ׅ׷ ِ٦ؠ٦ך铬겗㔭׶׀ה׾ 鍑寸ׅ׷ 䗳銲ז'"2ل٦آח ׋ו׶滠ֽ׷ 鑫稢زؾحؙד鍑寸דֹ׷ 䞔㜠׾♷ִ׵׸׷ 鑫稢鋅גְזְ 鏝㉏כזְַ ְֻא׮鑫稢زؾحؙ׾ 鋅ג׃ת׏גְזְַ 醡ㅷ؟؎زך㉏ְさ׻ׇ׾ ⵃ欽׃ג׃ת׏גְזְַ ؟؎زⰻ嗚稊׾ ⢪ִגְ׷ַ ➭ךزؾحؙ׾ 鋅גְזְַ 鑫稢ل٦آ׾剑䖓תד ꠘ鋮דֹגְ׷ַ 椚鍑ׅ׷ֿהָ דֹ׋ַ

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✲⢽قٕفؖ؎س؟؎زד罋ִג׫ת׃׳ֲ 何㊣湡垥ה何㊣⟎铡ך㹀纏׾䗡䎿涸ח鎉铂⻉ׅ׷ ِ٦ؠ٦ך铬겗㔭׶׀ה׾ 鍑寸ׅ׷ 䗳銲ז'"2ل٦آח ׋ו׶滠ֽ׷ 鑫稢鋅גְזְ 鏝㉏כזְַ ְֻא׮鑫稢زؾحؙ׾ 鋅ג׃ת׏גְזְַ 醡ㅷ؟؎زך㉏ְさ׻ׇ׾ ⵃ欽׃ג׃ת׏גְזְַ ؟؎زⰻ嗚稊׾ ⢪ִגְ׷ַ 滠湡ׅץֹ䭷垥䭷垥ك٦أך،ؙءّٝ ˖ '"2ⵋ麦桦'"2鑫稢׾א׮  鋅גְזְ鏝㉏؟؎زⰋ⡤鏝㉏ ˖ ؝ٝذٝخكٗءذ؍'"217  ػ٦ذ؍ءل٦ءّٝ؟؎زⰋ⡤ ˖ '"2顀柃䏝ⶴさ'"2鏝㉏罏侧  ؝ٝةؙزإٝة٦「➰侧 ˖ ئٗ⟝ؼحز桦؟؎زئٗ⟝)*5侧 ؟؎ز嗚稊㔐侧 ˖ 嗚稊穠卓$53嗚稊穠卓ؙٔحؙ侧 ٙ٦سⴽ嗚稊穠卓ل٦آ邌爙㔐侧 ˖ ⵋ麦桦ָ♳ָ׷״ֲח  ل٦آ⹛简鏣鎘׾鋅湫ׅ ˖ كٗءذ؍أ؝،׾♴־ծ⡭ⴓז遤⹛ ׾㼰זֻׅ׷׋׭ך؟؎زⱄ鏣鎘 ˖ 顀柃䏝׾♳־׷׋׭חծ  ⹛简װ'"2׉ך׮ך׾鋅湫ׅ ˖ ئٗ⟝ؼحز桦׾♴־׷׋׭חص٦ؤ ׾審׫《׷،ٝ؟٦׾欽䠐ׅ׷ ˖ $53׾♳־׷׋׭ח嗚稊穠卓俑畍׾鋅湫ׅ

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湡涸ה湡垥ך鎉铂⻉ָדֹ׸לծ "*堣腉דⴓ匿ׅץֹⰻ㺁ה倵瘻ָ⳿׃װְׅ 滠湡ׅץֹ䭷垥 ˖ '"2ⵋ麦桦'"2鑫稢׾א׮  鋅גְזְ鏝㉏؟؎زⰋ⡤鏝㉏ ˖ ؝ٝذٝخكٗءذ؍'"217  ػ٦ذ؍ءل٦ءّٝ؟؎زⰋ⡤ ˖ '"2顀柃䏝ⶴさ'"2鏝㉏罏侧  ؝ٝةؙزإٝة٦「➰侧 ˖ ئٗ⟝ؼحز桦؟؎زئٗ⟝)*5侧 ؟؎ز嗚稊㔐侧 ˖ 嗚稊穠卓$53嗚稊穠卓ؙٔحؙ侧 ٙ٦سⴽ嗚稊穠卓ل٦آ邌爙㔐侧 䭷垥ك٦أך،ؙءّٝ ˖ ⵋ麦桦ָ♳ָ׷״ֲח  ل٦آ⹛简鏣鎘׾鋅湫ׅ ˖ كٗءذ؍أ؝،׾♴־ծ⡭ⴓז遤⹛ ׾㼰זֻׅ׷׋׭ך؟؎زⱄ鏣鎘 ˖ 顀柃䏝׾♳־׷׋׭חծ  ⹛简װ'"2׉ך׮ך׾鋅湫ׅ ˖ ئٗ⟝ؼحز桦׾♴־׷׋׭חص٦ؤ ׾審׫《׷،ٝ؟٦׾欽䠐ׅ׷ ˖ $53׾♳־׷׋׭ח嗚稊穠卓俑畍׾鋅湫ׅ ˖ 殯䌢⦼嗚濼ח״׷  ئٗ⟝ؼحز桦ח㺔♷ׅ׷  ر؍ًٝءّٝ锃叨 ˖ '"2ⵋ麦桦ח㼎׃ג  顀柃䏝ⴓ匿堣腉׾黝欽׃ծ  ⸬卓ך֮׷إًؚٝز锃叨 ˖ 嗚稊穠卓$53ח㼎׃ג  ِ٦ؠإًؚٝز嫰鯰׾׃ծ  إًؚٝز暴䗙׾锃叨 ˖ ئٗ⟝ؼحز儗ח剑黝ז  ➿剏'"2ך邌爙 ˖ إًؚٝزⴽח  ل٦آنُٔ٦ي׾  ⳿׃ⴓֽ

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鑧ךתה׭ ˖ "*דؕغ٦דֹ׷6*69何㊣فٗإأך眔㔲 ˖ 湡涸ה湡垥ך꟦׾鎉铂⻉׃ծ䭷垥⻉ׅ׷ֿהדծ  "*ך⢪ְ䨽׾׻ַ׶װֻׅׅ׷ ˖ "*׾崞欽ׅ׷걄㚖׾ⴓ匿ה倵瘻חⴓֽג涪䟝ׅ׷

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׀꫼耮  ֮׶ָהֲ׀ְׂת׃׋ ˋ  696*رؠ؎ٝ "EPCF4FOTFJד ؙؒألٔؒٝأؙٔؒ؎ذ؍ـח  ثٍٖٝآ׃׋ְ➂׮⹫꧊⚥דׅկ

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