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How to grow your
eCommerce with
AI & automation
KATARINA DAHLIN
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Katarina Dahlin
Senior Growth Hacker & SEO expert @ Whitepress
WhitePress is a link building platform, where you
can publish articles, order content, get links - locally
and internationally.
SEO & link building strategies, research &
development
My background is from the agency world
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From a SEO perspective, there are at
least two things that ecommerce
businesses wish that AI & automation
could help with…
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2. Optimizing old product descriptions
→ basically just scale fast!
1. Writing new product descriptions
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It has to be
cost & time efficient
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Why focus on optimizing
product descriptions?
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Not enough resources
to optimize manually.
→ Perfect to get help from AI
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A lot of products, a lot to win!
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In 2025 Google prefers to show
products over categories in SERP.
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SERP on product searches
shows a lot of images and
product listings instead of the
traditional blue links.
Can vary in different markets
Shopping ads
Product images
Product comparison sites
Organic shopping listings
Blue links
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How to be visible in
the product grids?
Use product schema on product
pages
See if you use schema and if they are
working here:
https://search.google.com/test/rich-results
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How to be visible in
the product grids?
Optimize merchant centre
→ fill in all fields
→ test what titles and
descriptions performs the best
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How to be visible in
the product grids?
Optimize product descriptions.
Have rich product descriptions describing the product and
product features, how to use it and recommendations.
Save time and be cost-efficient with AI & automation tools
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How to be visible in
the product grids?
Make sure your site is strong enough to compete about
the top rankings.
Have enough authority; brand mentions, brand searches
and enough referring domains.
Analyse the SERP and these metrics for the sites
ranking in top. Strengthen if necessary.
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Creating new product
descriptions with AI &
Automation tools
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Testing the prompt before
scaling
I was testing and fine-tuning the prompt in the ChatGPT interface, before
I started to automate anything. Within 5 weeks of time, I optimized 400
product description pages using the prompts.
400
product pages were
optimized during 5
weeks of time.
156%
more organic traffic
after 5 weeks on
optimized pages,
compared to the traffic
before optimizing.
+115
More keywords on
pos 1 after 5 weeks
on optimized pages
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More long tail keywords overall started to rank
in top 10, compare to before optimizing.
Amount of words in top 10 before and
after optimizing 400 product
descriptions
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Tools
Data AI Automation
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Why use Make?
→ Easily connect apps
→ No coding skills needed
→ Automate the workflow
→ Optimize large amounts in a short time
→ Save time
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In Make, connect Google Sheets
with ChatGPT and get the result
back into the Google Sheet
Product description automation example (Video-guide):
https://katarinadahlin.com/make-product-description-automation/
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Split big tasks into small tasks &
connect it.
Only one task in each ChatGPT.
Product description automation example (Video-guide):
https://katarinadahlin.com/make-product-description-automation/
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Data
Start by collecting data about
your products in a Google Sheet
!
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To get good quality product
descriptions written with AI, you
need to provide enough data!
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You can use
- product info from the manufacturer
- scrape brand websites for additional info
- get more info manually
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You can use
Product name
Product description from the manufacturer
Product brand
Images
Keywords
Collection / pattern / designer info
Features etc
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Get all data in a Google Sheet
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Optimize for the product name
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Use images to describe the
product
=IMAGE(image
URLhere)
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Brand & collection info
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Connect the Google Sheet (with
the data) to ChatGPT in Make
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Add your product description prompt
You can build and test the prompt in the
regular ChatGPT interface first.
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Build your product
description prompt
1. System message
2. User message
3. Assistant message
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Message 1 (System):
Provide well-defined
instructions & basic info
about the context, task,
format, length language,
styling etc.
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Remember to connect
to the right column in
your Google Sheet.
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You are now a Swedish SEO-copywriter GPT specialized in home decor, cooking and textile from Arabia. You write
fluently in Swedish and follow all grammar rules. You will receive structured product data including the product name,
image, brand and series. Your job is to write a unique, helpful, and SEO-optimized product description in Swedish.
Follow these instructions carefully:
Use the product name in column B ({{1.`1`}}) as the primary keyword. The whole description should be optimized
around this.
Use column E ({{1.`4`}}) to describe the appearance of the product in your own words.
Use column F ({{1.`5`}}) and G ({{1.`6`}}) to talk about the brand, especially if it's Iittala – highlight its heritage or design
philosophy.
Use column H ({{1.`7`}}) and I ({{1.`8`}}) to write about the product’s collection. Describe the collection and how this
product fits into it.
Format:
The main product description should be 300–400 words and start with
(no heading). Don’t invent features if they’re not in the data. Always rephrase and avoid duplication. Context Instructions Connect to the columns in the sheet Format & length Example part 1/2, but build your own unique product description prompt
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Then answer these questions, each with an ,
heading: Vem passar [Produktnamn, {{1.`1`}}] som gåva till? → Be specific about the occasion and type of person who would enjoy the product. Vad kan [Produktnamn, {{1.`1`}}] kombineras med? → Recommend specific Iittala products that match in color or form. Varför välja [färg + produkttyp]? → Highlight unique selling points such as color, design, versatility, material, or tradition. Formatting rules: Use HTML formatting (e.g.,
,
, , - )
Do not include any code block markers (e.g., no “```html”)
Only write based on provided data, never invent features.
Keep the tone helpful, poetic yet practical, and fitting for an interior design context.
Do not use phrases like " xxx är mycket mer än..."
Questions &
answers
Formatting &
style
Example part 2/2, but build your own
unique product description prompt
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Message 2 (User):
Optimize the product
description
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In message 3 (Assistant):
Add an example of a
good optimized product
description
→ Then ChatGPT knows to
follow the same style
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The new product description will be
added back to your Google Sheet.
→ Choose a new sheet for easy
monitoring
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Product description result
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Continue with the next task.
Add your prompt.
Optimize: titles, short descriptions
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Get the result back into a new
Google Sheet.
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Short product description result
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You can choose to get the output straight to
Woocommerce or Shopify as well
Save as draft before read through and publishing.
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When you’ve tested your prompts &
the automation works well
→ Schedule the workflow
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Read through, check the quality,
edit & import to your site 🚀
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Use All Import WP-plugin (pro
version) for Wordpress to upload
everything in bulk to your site.
All import Instructions for Wordpress:
https://katarinadahlin.com/all-import-product-descriptions-wordpress/
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The strategy
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Start by building a good enough
prompt to automate all products.
Then you will get…
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2. Products that get clicks
3. Best performing products
1. Products that doesn’t get clicks
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2. Products that get clicks
3. Best performing products
1. Products that doesn’t get clicks
→ Re-optimize with GSC data
→ Optimize manually
→ Leave them
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Re-optimize product
descriptions with Google
Search Console data
and add keywords
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Find keywords that are ranking
well, pos 5-30, but are missing
from the page that is ranking.
→ Add to page
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Step 1:
Get all Search Console data to
Google Sheets
Tools: Search Analytics for
Sheets or Supermetrics
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Combine Search Query + Landing page
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Step 2:
Make a Google Apps script that
checks if a keyword is found on
the page.
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Find Apps Script in Google
Sheet Extensions
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Create a
new script
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Get My Google Apps Script:
katarinadahlin.com/seovibes25
Add the script
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Get the result if the
keyword is found or
not found on the page
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Step 3:
Take the missing keywords from the page
& group them with an Apps Script.
Get My Google Apps Script: katarinadahlin.com/seovibes25
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Step 4:
Make a prompt & workflow that adds
the keywords to your content
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Step 5:
Run a Google Apps Script that compares
the old product description to the new ones
and highlights the changes.
Get My Google Apps Script: katarinadahlin.com/seovibes25
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Step 6:
Read through, check the quality,
edit & import to your site!
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Build links to the best selling product and category
pages that ranks at the end of page 1, or at page 2
in Google, to get them in top 3 or in the top of the
product grids.
Is content enough to rank?
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What SEO tasks can
you automate with AI?
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Automate what you can.
Get more time for the more
complicated things!
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Will not be perfect but get to
80% with AI.
Then give it to a human to
finish up the work.
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Use your time on quality
checks, final touches,
improving prompts and
workflows.
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The goal with AI is to do
more, faster and more cost
efficient than we could
manually.