How to grow your eCommerce with AI & automation

Katarina Dahlin's presentation about How to grow your eCommerce with AI & automation at SEO Reborn Summit 2025.

Transcript

2. How to grow your eCommerce with AI & automation KATARINA DAHLIN
3. Katarina Dahlin Senior Growth Hacker & SEO expert @ Whitepress WhitePress is a link building platform, where you can publish articles, order content, get links - locally and internationally. SEO & link building strategies, research & development My background is from the agency world
4. From a SEO perspective, there are at least two things that ecommerce businesses wish that AI & automation could help with…
5. 2. Optimizing old product descriptions → basically just scale fast! 1. Writing new product descriptions
6. It has to be cost & time efficient
7. Why focus on optimizing product descriptions?
8. Not enough resources to optimize manually. → Perfect to get help from AI
9. A lot of products, a lot to win!
10. In 2025 Google prefers to show products over categories in SERP.
11. SERP on product searches shows a lot of images and product listings instead of the traditional blue links. Can vary in different markets Shopping ads Product images Product comparison sites Organic shopping listings Blue links
12. How to be visible in the product grids? Use product schema on product pages See if you use schema and if they are working here: https://search.google.com/test/rich-results
13. How to be visible in the product grids? Optimize merchant centre → fill in all fields → test what titles and descriptions performs the best
14. How to be visible in the product grids? Optimize product descriptions. Have rich product descriptions describing the product and product features, how to use it and recommendations. Save time and be cost-efficient with AI & automation tools
15. How to be visible in the product grids? Make sure your site is strong enough to compete about the top rankings. Have enough authority; brand mentions, brand searches and enough referring domains. Analyse the SERP and these metrics for the sites ranking in top. Strengthen if necessary.
16. Creating new product descriptions with AI & Automation tools
17. Testing the prompt before scaling I was testing and fine-tuning the prompt in the ChatGPT interface, before I started to automate anything. Within 5 weeks of time, I optimized 400 product description pages using the prompts. 400 product pages were optimized during 5 weeks of time. 156% more organic traffic after 5 weeks on optimized pages, compared to the traffic before optimizing. +115 More keywords on pos 1 after 5 weeks on optimized pages
18. More long tail keywords overall started to rank in top 10, compare to before optimizing. Amount of words in top 10 before and after optimizing 400 product descriptions
19. Tools Data AI Automation
21. Why use Make? → Easily connect apps → No coding skills needed → Automate the workflow → Optimize large amounts in a short time → Save time
22. In Make, connect Google Sheets with ChatGPT and get the result back into the Google Sheet Product description automation example (Video-guide): https://katarinadahlin.com/make-product-description-automation/
23. Split big tasks into small tasks & connect it. Only one task in each ChatGPT. Product description automation example (Video-guide): https://katarinadahlin.com/make-product-description-automation/
24. Data Start by collecting data about your products in a Google Sheet !
25. To get good quality product descriptions written with AI, you need to provide enough data!
26. You can use - product info from the manufacturer - scrape brand websites for additional info - get more info manually
27. You can use Product name Product description from the manufacturer Product brand Images Keywords Collection / pattern / designer info Features etc
28. Get all data in a Google Sheet
29. Optimize for the product name
30. Use images to describe the product =IMAGE(image URLhere)
31. Brand & collection info
32. Connect the Google Sheet (with the data) to ChatGPT in Make
33. Add your product description prompt You can build and test the prompt in the regular ChatGPT interface first.
34. Build your product description prompt 1. System message 2. User message 3. Assistant message
35. Message 1 (System): Provide well-defined instructions & basic info about the context, task, format, length language, styling etc.
36. Remember to connect to the right column in your Google Sheet.
37. You are now a Swedish SEO-copywriter GPT specialized in home decor, cooking and textile from Arabia. You write fluently in Swedish and follow all grammar rules. You will receive structured product data including the product name, image, brand and series. Your job is to write a unique, helpful, and SEO-optimized product description in Swedish. Follow these instructions carefully: Use the product name in column B ({{1.`1`}}) as the primary keyword. The whole description should be optimized around this. Use column E ({{1.`4`}}) to describe the appearance of the product in your own words. Use column F ({{1.`5`}}) and G ({{1.`6`}}) to talk about the brand, especially if it's Iittala – highlight its heritage or design philosophy. Use column H ({{1.`7`}}) and I ({{1.`8`}}) to write about the product’s collection. Describe the collection and how this product fits into it. Format: The main product description should be 300–400 words and start with <p> (no heading). Don’t invent features if they’re not in the data. Always rephrase and avoid duplication. Context Instructions Connect to the columns in the sheet Format & length Example part 1/2, but build your own unique product description prompt
38. Then answer these questions, each with an <h2> heading: Vem passar [Produktnamn, {{1.`1`}}] som gåva till? → Be specific about the occasion and type of person who would enjoy the product. Vad kan [Produktnamn, {{1.`1`}}] kombineras med? → Recommend specific Iittala products that match in color or form. Varför välja [färg + produkttyp]? → Highlight unique selling points such as color, design, versatility, material, or tradition. Formatting rules: Use HTML formatting (e.g., <p>, <h2>, <ul>, <li>) Do not include any code block markers (e.g., no “```html”) Only write based on provided data, never invent features. Keep the tone helpful, poetic yet practical, and fitting for an interior design context. Do not use phrases like " xxx är mycket mer än..." Questions & answers Formatting & style Example part 2/2, but build your own unique product description prompt
39. Message 2 (User): Optimize the product description
40. In message 3 (Assistant): Add an example of a good optimized product description → Then ChatGPT knows to follow the same style
41. The new product description will be added back to your Google Sheet. → Choose a new sheet for easy monitoring
42. Product description result
43. Continue with the next task. Add your prompt. Optimize: titles, short descriptions
44. Get the result back into a new Google Sheet.
45. Short product description result
46. You can choose to get the output straight to Woocommerce or Shopify as well Save as draft before read through and publishing.
47. When you’ve tested your prompts & the automation works well → Schedule the workflow
48. Read through, check the quality, edit & import to your site 🚀
49. Use All Import WP-plugin (pro version) for Wordpress to upload everything in bulk to your site. All import Instructions for Wordpress: https://katarinadahlin.com/all-import-product-descriptions-wordpress/
50. The strategy
51. Start by building a good enough prompt to automate all products. Then you will get…
52. 2. Products that get clicks 3. Best performing products 1. Products that doesn’t get clicks
53. 2. Products that get clicks 3. Best performing products 1. Products that doesn’t get clicks → Re-optimize with GSC data → Optimize manually → Leave them
54. Re-optimize product descriptions with Google Search Console data and add keywords
55. Find keywords that are ranking well, pos 5-30, but are missing from the page that is ranking. → Add to page
56. Step 1: Get all Search Console data to Google Sheets Tools: Search Analytics for Sheets or Supermetrics
59. Combine Search Query + Landing page
60. Step 2: Make a Google Apps script that checks if a keyword is found on the page.
61. Find Apps Script in Google Sheet Extensions
62. Create a new script
63. Get My Google Apps Script: katarinadahlin.com/seovibes25 Add the script
64. Get the result if the keyword is found or not found on the page
65. Step 3: Take the missing keywords from the page & group them with an Apps Script. Get My Google Apps Script: katarinadahlin.com/seovibes25
66. Step 4: Make a prompt & workflow that adds the keywords to your content
67. Step 5: Run a Google Apps Script that compares the old product description to the new ones and highlights the changes. Get My Google Apps Script: katarinadahlin.com/seovibes25
68. Step 6: Read through, check the quality, edit & import to your site!
69. Build links to the best selling product and category pages that ranks at the end of page 1, or at page 2 in Google, to get them in top 3 or in the top of the product grids. Is content enough to rank?
70. What SEO tasks can you automate with AI?
71. Automate what you can. Get more time for the more complicated things!
72. Will not be perfect but get to 80% with AI. Then give it to a human to finish up the work.
73. Use your time on quality checks, final touches, improving prompts and workflows.
74. The goal with AI is to do more, faster and more cost efficient than we could manually.
75. THANK YOU! whitepress.com katarina.dahlin@whitepress.co m