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25% faster
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Tobias Baldauf
Tech Domain Lead
at trivago N.V.
[email protected]
@tbaldauf
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Hotel?
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Web Performance?
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Core Value:
Trust
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The Pitching System
Core Value: Entrepreneurial Passion
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WebPerf = User Value
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Domains Guide Ideas
CDN Switch: Landing Domain
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Helpful Teams:
BI, DCO, QA
as internal consultants
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Core Value:
Power Of Proof
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Understand Your
Measurements
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Embrace Some Friction
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The Perf Team
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Core Value: Fanatic Learning
Guilds
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Automagic Testing
Build Badge Glory
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Today's
Fanatical Learnings
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Web Performance is a feature owned by everyone.
Specialists consult and evangelize. Fast feedback
loops help to iterate quickly and long-term data helps
discover trends and define direction.
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Beware of what to measure: business metrics may
change unexpectantly when improving web
performance. Choose the right tool for the job.
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Web Performance is equal but not superior to the
main features of a website and can be temporarily
traded in for learnings.
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Thank you
so much!
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Tobias Baldauf
Tech Domain Lead
at trivago N.V.
[email protected]
@tbaldauf
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