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25% Faster Hotel Search. Web Performance? - trivago.

25% Faster Hotel Search. Web Performance? - trivago.

Every day the trivago hotel search website enables millions of users to find their ideal hotel in over 190 countries. With over 50 active locales and annual traffic growth of over 40%, maintaining optimal web performance is key to trivago's success as a business.

In emerging markets, maintaining optimal web performance can become a challenge: varying network conditions and different device topology cause issues. Thanks to trivago's rigorous testing culture, we identified these issues in one of our key emerging markets. We ran comparative tests to improve performance, tied the resulting data to trivago's business metrics and correlated it to conversions, more page interactions and a significant increase in new users.

In this talk, you'll learn how trivago measures performance, how we run complex multivariate tests to calculate the business value of engineering and how we optimised performance for one of our key emerging markets.

Tobias Baldauf

May 11, 2018
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  1. 25% faster
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  2. Tobias Baldauf
    Tech Domain Lead
    at trivago N.V.
    [email protected]
    @tbaldauf
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  6. Hotel?
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  7. Web Performance?
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  12. Core Value:
    Trust
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  17. The Pitching System
    Core Value: Entrepreneurial Passion
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  18. WebPerf = User Value
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  19. Domains Guide Ideas
    CDN Switch: Landing Domain
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  22. Helpful Teams:
    BI, DCO, QA
    as internal consultants
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  24. Core Value:
    Power Of Proof
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  26. Understand Your
    Measurements
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  28. Embrace Some Friction
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  31. The Perf Team
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  34. Core Value: Fanatic Learning
    Guilds
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  35. Automagic Testing
    Build Badge Glory
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  37. Today's
    Fanatical Learnings
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  38. Web Performance is a feature owned by everyone.
    Specialists consult and evangelize. Fast feedback
    loops help to iterate quickly and long-term data helps
    discover trends and define direction.
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  39. Beware of what to measure: business metrics may
    change unexpectantly when improving web
    performance. Choose the right tool for the job.
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  40. Web Performance is equal but not superior to the
    main features of a website and can be temporarily
    traded in for learnings.
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  41. Thank you
    so much!
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  42. Tobias Baldauf
    Tech Domain Lead
    at trivago N.V.
    [email protected]
    @tbaldauf
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