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100 Things to Know 100 Things to Know About Building, About Building, Selling & Supporting Selling & Supporting Online Courses and Online Courses and Content Content

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Zac Gordon Zac Gordon @zgordon

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Pedagogy Pedagogy

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Pedagogy Ways of Ways of Learning Learning

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Pedagogy Fostering Fostering Motivation Motivation

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Pedagogy Reviews & Reviews & Summaries Summaries

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Pedagogy The Role of The Role of Assessment Assessment

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Ideation Ideation

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Ideation What Excites You? What Excites You?

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Ideation Don’t HaveTo Don’t HaveTo Know Everything! Know Everything!

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Ideation Take Time Take Time To Be Inspired To Be Inspired

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Ideation Take Notes Take Notes

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Ideation A Note on A Note on Sharing Your Ideas Sharing Your Ideas

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Ideation Masterminds Masterminds

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Ideation Consulting Consulting

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Research Research

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Research Dig a Little Deeper Dig a Little Deeper

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Research Dig a Way Deeper Dig a Way Deeper

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Research See What See What Others Are Saying Others Are Saying

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Research How Much How Much Is Out There? Is Out There?

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Research Polls & Polls & Surveys Surveys

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Research Look Beyond Look Beyond Your Subject Area Your Subject Area

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Research Market Your Market Your Research Process Research Process

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Research Productizing Productizing Your Research Your Research

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Planning Planning

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Planning Start At the End. Start At the End.

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Planning Brainstorming Brainstorming

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Planning Outlining Outlining

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Planning Scripting Scripting

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Planning Scripting vs. Scripting vs. Rough Outlining Rough Outlining

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Planning Practice, Practice, Practice, Practice, Practice… Practice…

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Planning Marketing Marketing Your Practice? Your Practice?

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Planning Designing Your Set Designing Your Set

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Planning Whiteboarding Whiteboarding

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Your Brand Your Brand

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Your Brand Personal Brands Personal Brands

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Your Brand Company Brands Company Brands

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Your Brand Your Bio Your Bio

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Your Brand Headshots Headshots

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Your Brand Your Audience Your Audience

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Your Brand Collaborating Collaborating

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Content Types Content Types

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Types of Content Courses Courses

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Types of Content Mini Courses Mini Courses

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Types of Content Master Courses Master Courses

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Types of Content On Set Videos On Set Videos

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Types of Content Screencasts Screencasts

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Types of Content Your Face Your Face In Screencasts In Screencasts

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Types of Content Voice Over Voice Over Screencasts Screencasts

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Types of Content Breaking Up Breaking Up On Set Recordings On Set Recordings / The Two Camera Take

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Types of Content Transcriptions Transcriptions

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Types of Content Captions Captions

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Types of Content Translations Translations

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Types of Content Mixed Content Mixed Content Courses Courses

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Types of Content Articles Articles

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Types of Content Long Form vs. Long Form vs. Short Form Short Form

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Types of Content Illustrations Illustrations

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Types of Content Email Courses Email Courses

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Types of Content Drip Content Drip Content

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Types of Content Better Better Drip Content Drip Content

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Types of Content Practice Exercises Practice Exercises

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Types of Content Projects Projects

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Types of Content Rubrics Rubrics

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Types of Content Take Notes Take Notes On Repurposing On Repurposing

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Creating Creating The Content The Content

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Creating The Content Make It Make It Digestable Digestable

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Creating The Content Write, Write, Write, Write, Write Write

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Creating The Content Consider Consider Your Tone Your Tone

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Creating The Content Large Blocks vs. Large Blocks vs. Small Blocks of Time Small Blocks of Time

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Creating The Content Recording Video Recording Video

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Creating The Content “Just Keep “Just Keep Swimming” Swimming”

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Creating The Content Procrastination Procrastination & Distraction & Distraction

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Creating The Content Creating Creating Practice Exercises Practice Exercises

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Creating The Content Quality Assurance Quality Assurance

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Creating The Content Hiring an Editor Hiring an Editor

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Creating The Content Production Quality Production Quality

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Creating The Content Intro Reels Intro Reels

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Tools of Tools of the Trade the Trade

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Tools of the Trade Writing Tools Writing Tools

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Tools of the Trade Video Tools Video Tools Screen ow OBS Camtasia

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Tools of the Trade Live Streaming Live Streaming YouTube Zoom OBS Twitch

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Tools of the Trade Webcams Webcams Logitech C930 Logitech BRIO Logitech Software Set at eye level

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Tools of the Trade DSLR as DSLR as Webcams Webcams

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Tools of the Trade DSLR as DSLR as Webcams Webcams Rode NT5 Boom Mic Tascam DR-60 Canon 7D Sigma 20mm f/1.4 Art Lens AJA U-TAP HDMI Capture Camera Live & CamTwist Software

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Tools of the Trade DSLR for Video DSLR for Video

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Tools of the Trade Good Stands! Good Stands!

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Tools of the Trade USB Mics USB Mics Blue Yeti

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Tools of the Trade Lapel vs. Lapel vs. Fixed vs. Fixed vs. Boom Boom

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Tools of the Trade Sound Treating Sound Treating vs Sound Proo ng

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Tools of the Trade Lighting Lighting Soft Lightbox Backlight Side lights Hue lights

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Tools of the Trade Backdrop Backdrop Photo paper Other stu “works” Beautiful set if Bokeh Want enough space for backlight

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Tools of the Trade LMS LMS LearnDash Other WordPress LMS Teachable, Podia

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Pricing Pricing

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Pricing How Much How Much To Charge? To Charge?

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Pricing One-O vs. One-O vs. Recurring Recurring

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Pricing Purchasing Purchasing Power Power Parity Parity

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Marketing Marketing

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Marketing Early Interest Early Interest

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Marketing Early Signups Early Signups

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Marketing Onboarding Onboarding

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Marketing Tracking Progress Tracking Progress

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Marketing Roadmaps Roadmaps

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Marketing Marketing Marketing Your Progress Your Progress

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Marketing Having a Having a Free Product Free Product

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Marketing Having a Having a Variety of Products Variety of Products

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Marketing Join Other Join Other Communities Communities

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Marketing Social Networking Social Networking

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Marketing Getting Getting Reviewers Reviewers

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Marketing Podcasts Podcasts

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Marketing Advertising Advertising

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Marketing Platforms Platforms Like Udemy

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Marketing Maybe Get a Job Maybe Get a Job

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Support Support

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Support Design for Design for No Support No Support

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Support Making it Making it Hard to Get Hard to Get

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Support Making it Making it Easy Easy to Get to Get

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Support Forums Forums

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Support Chat Chat

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Support Email Email

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Support On Page vs. On Page vs. Elsewhere Elsewhere

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Support Included Included w/ Platform w/ Platform

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Support Slack Slack

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Support Managing Managing Expectations Expectations

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Support Not Working Not Working vs. Not Covered vs. Not Covered

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Support From Your From Your Community Community

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Support Charging Charging

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100 Things to Know 100 Things to Know About Building, About Building, Selling & Supporting Selling & Supporting Online Courses and Online Courses and Content Content