100 Things to Know About Building, Selling and Supporting Online Courses and Content

Slide 1

Slide 1 text

100 Things to Know 100 Things to Know About Building, About Building, Selling & Supporting Selling & Supporting Online Courses and Online Courses and Content Content

Slide 2

Slide 2 text

Zac Gordon Zac Gordon zacgordon.com @zgordon

Slide 3

Slide 3 text

Pedagogy Pedagogy

Slide 4

Slide 4 text

Pedagogy Ways of Ways of Learning Learning

Slide 5

Slide 5 text

Pedagogy Fostering Fostering Motivation Motivation

Slide 6

Slide 6 text

Pedagogy Reviews & Reviews & Summaries Summaries

Slide 7

Slide 7 text

Pedagogy The Role of The Role of Assessment Assessment

Slide 8

Slide 8 text

Ideation Ideation

Slide 9

Slide 9 text

Ideation What Excites You? What Excites You?

Slide 10

Slide 10 text

Ideation Don’t HaveTo Don’t HaveTo Know Everything! Know Everything!

Slide 11

Slide 11 text

Ideation Take Time Take Time To Be Inspired To Be Inspired

Slide 12

Slide 12 text

Ideation Take Notes Take Notes

Slide 13

Slide 13 text

Ideation A Note on A Note on Sharing Your Ideas Sharing Your Ideas

Slide 14

Slide 14 text

Ideation Masterminds Masterminds

Slide 15

Slide 15 text

Ideation Consulting Consulting

Slide 16

Slide 16 text

Research Research

Slide 17

Slide 17 text

Research Dig a Little Deeper Dig a Little Deeper

Slide 18

Slide 18 text

Research Dig a Way Deeper Dig a Way Deeper

Slide 19

Slide 19 text

Research See What See What Others Are Saying Others Are Saying

Slide 20

Slide 20 text

Research How Much How Much Is Out There? Is Out There?

Slide 21

Slide 21 text

Research Polls & Polls & Surveys Surveys

Slide 22

Slide 22 text

Research Look Beyond Look Beyond Your Subject Area Your Subject Area

Slide 23

Slide 23 text

Research Market Your Market Your Research Process Research Process

Slide 24

Slide 24 text

Research Productizing Productizing Your Research Your Research

Slide 25

Slide 25 text

Planning Planning

Slide 26

Slide 26 text

Planning Start At the End. Start At the End.

Slide 27

Slide 27 text

Planning Brainstorming Brainstorming

Slide 28

Slide 28 text

Planning Outlining Outlining

Slide 29

Slide 29 text

Planning Scripting Scripting

Slide 30

Slide 30 text

Planning Scripting vs. Scripting vs. Rough Outlining Rough Outlining

Slide 31

Slide 31 text

Planning Practice, Practice, Practice, Practice, Practice… Practice…

Slide 32

Slide 32 text

Planning Marketing Marketing Your Practice? Your Practice?

Slide 33

Slide 33 text

Planning Designing Your Set Designing Your Set

Slide 34

Slide 34 text

Planning Whiteboarding Whiteboarding

Slide 35

Slide 35 text

Your Brand Your Brand

Slide 36

Slide 36 text

Your Brand Personal Brands Personal Brands

Slide 37

Slide 37 text

Your Brand Company Brands Company Brands

Slide 38

Slide 38 text

Your Brand Your Bio Your Bio

Slide 39

Slide 39 text

Your Brand Headshots Headshots

Slide 40

Slide 40 text

Your Brand Your Audience Your Audience

Slide 41

Slide 41 text

Your Brand Collaborating Collaborating

Slide 42

Slide 42 text

Content Types Content Types

Slide 43

Slide 43 text

Types of Content Courses Courses

Slide 44

Slide 44 text

Types of Content Mini Courses Mini Courses

Slide 45

Slide 45 text

Types of Content Master Courses Master Courses

Slide 46

Slide 46 text

Types of Content On Set Videos On Set Videos

Slide 47

Slide 47 text

Types of Content Screencasts Screencasts

Slide 48

Slide 48 text

Types of Content Your Face Your Face In Screencasts In Screencasts

Slide 49

Slide 49 text

Types of Content Voice Over Voice Over Screencasts Screencasts

Slide 50

Slide 50 text

Types of Content Breaking Up Breaking Up On Set Recordings On Set Recordings / The Two Camera Take

Slide 51

Slide 51 text

Types of Content Transcriptions Transcriptions rev.com

Slide 52

Slide 52 text

Types of Content Captions Captions rev.com

Slide 53

Slide 53 text

Types of Content Translations Translations rev.com

Slide 54

Slide 54 text

Types of Content Mixed Content Mixed Content Courses Courses

Slide 55

Slide 55 text

Types of Content Articles Articles

Slide 56

Slide 56 text

Types of Content Long Form vs. Long Form vs. Short Form Short Form

Slide 57

Slide 57 text

Types of Content Illustrations Illustrations

Slide 58

Slide 58 text

Types of Content Email Courses Email Courses

Slide 59

Slide 59 text

Types of Content Drip Content Drip Content

Slide 60

Slide 60 text

Types of Content Better Better Drip Content Drip Content

Slide 61

Slide 61 text

Types of Content Practice Exercises Practice Exercises

Slide 62

Slide 62 text

Types of Content Projects Projects

Slide 63

Slide 63 text

Types of Content Rubrics Rubrics

Slide 64

Slide 64 text

Types of Content Take Notes Take Notes On Repurposing On Repurposing

Slide 65

Slide 65 text

Creating Creating The Content The Content

Slide 66

Slide 66 text

Creating The Content Make It Make It Digestable Digestable

Slide 67

Slide 67 text

Creating The Content Write, Write, Write, Write, Write Write

Slide 68

Slide 68 text

Creating The Content Consider Consider Your Tone Your Tone

Slide 69

Slide 69 text

Creating The Content Large Blocks vs. Large Blocks vs. Small Blocks of Time Small Blocks of Time

Slide 70

Slide 70 text

Creating The Content Recording Video Recording Video

Slide 71

Slide 71 text

Creating The Content “Just Keep “Just Keep Swimming” Swimming”

Slide 72

Slide 72 text

Creating The Content Procrastination Procrastination & Distraction & Distraction

Slide 73

Slide 73 text

Creating The Content Creating Creating Practice Exercises Practice Exercises

Slide 74

Slide 74 text

Creating The Content Quality Assurance Quality Assurance

Slide 75

Slide 75 text

Creating The Content Hiring an Editor Hiring an Editor

Slide 76

Slide 76 text

Creating The Content Production Quality Production Quality

Slide 77

Slide 77 text

Creating The Content Intro Reels Intro Reels

Slide 78

Slide 78 text

Tools of Tools of the Trade the Trade

Slide 79

Slide 79 text

Tools of the Trade Writing Tools Writing Tools

Slide 80

Slide 80 text

Tools of the Trade Video Tools Video Tools Screen ow OBS Camtasia

Slide 81

Slide 81 text

Tools of the Trade Live Streaming Live Streaming YouTube Zoom OBS golightstream.com Twitch

Slide 82

Slide 82 text

Tools of the Trade Webcams Webcams Logitech C930 Logitech BRIO Logitech Software Set at eye level

Slide 83

Slide 83 text

Tools of the Trade DSLR as DSLR as Webcams Webcams

Slide 84

Slide 84 text

Tools of the Trade DSLR as DSLR as Webcams Webcams Rode NT5 Boom Mic Tascam DR-60 Canon 7D Sigma 20mm f/1.4 Art Lens AJA U-TAP HDMI Capture Camera Live & CamTwist Software

Slide 85

Slide 85 text

Tools of the Trade DSLR for Video DSLR for Video iamamiraclesworker.com

Slide 86

Slide 86 text

Tools of the Trade Good Stands! Good Stands!

Slide 87

Slide 87 text

Tools of the Trade USB Mics USB Mics Blue Yeti

Slide 88

Slide 88 text

Tools of the Trade Lapel vs. Lapel vs. Fixed vs. Fixed vs. Boom Boom

Slide 89

Slide 89 text

Tools of the Trade Sound Treating Sound Treating vs Sound Proo ng

Slide 90

Slide 90 text

Tools of the Trade Lighting Lighting Soft Lightbox Backlight Side lights Hue lights

Slide 91

Slide 91 text

Tools of the Trade Backdrop Backdrop Photo paper Other stu “works” Beautiful set if Bokeh Want enough space for backlight

Slide 92

Slide 92 text

Tools of the Trade LMS LMS LearnDash Other WordPress LMS Teachable, Podia

Slide 93

Slide 93 text

Pricing Pricing

Slide 94

Slide 94 text

Pricing How Much How Much To Charge? To Charge?

Slide 95

Slide 95 text

Pricing One-O vs. One-O vs. Recurring Recurring

Slide 96

Slide 96 text

Pricing Purchasing Purchasing Power Power Parity Parity

Slide 97

Slide 97 text

Marketing Marketing

Slide 98

Slide 98 text

Marketing Early Interest Early Interest

Slide 99

Slide 99 text

Marketing Early Signups Early Signups

Slide 100

Slide 100 text

Marketing Onboarding Onboarding

Slide 101

Slide 101 text

Marketing Tracking Progress Tracking Progress

Slide 102

Slide 102 text

Marketing Roadmaps Roadmaps

Slide 103

Slide 103 text

Marketing Marketing Marketing Your Progress Your Progress

Slide 104

Slide 104 text

Marketing Having a Having a Free Product Free Product

Slide 105

Slide 105 text

Marketing Having a Having a Variety of Products Variety of Products

Slide 106

Slide 106 text

Marketing Join Other Join Other Communities Communities

Slide 107

Slide 107 text

Marketing Social Networking Social Networking

Slide 108

Slide 108 text

Marketing Getting Getting Reviewers Reviewers

Slide 109

Slide 109 text

Marketing Podcasts Podcasts

Slide 110

Slide 110 text

Marketing Advertising Advertising

Slide 111

Slide 111 text

Marketing Platforms Platforms Like Udemy

Slide 112

Slide 112 text

Marketing Maybe Get a Job Maybe Get a Job

Slide 113

Slide 113 text

Support Support

Slide 114

Slide 114 text

Support Design for Design for No Support No Support

Slide 115

Slide 115 text

Support Making it Making it Hard to Get Hard to Get

Slide 116

Slide 116 text

Support Making it Making it Easy Easy to Get to Get

Slide 117

Slide 117 text

Support Forums Forums

Slide 118

Slide 118 text

Support Chat Chat

Slide 119

Slide 119 text

Support Email Email

Slide 120

Slide 120 text

Support On Page vs. On Page vs. Elsewhere Elsewhere

Slide 121

Slide 121 text

Support Included Included w/ Platform w/ Platform

Slide 122

Slide 122 text

Support Slack Slack

Slide 123

Slide 123 text

Support Managing Managing Expectations Expectations

Slide 124

Slide 124 text

Support Not Working Not Working vs. Not Covered vs. Not Covered

Slide 125

Slide 125 text

Support From Your From Your Community Community

Slide 126

Slide 126 text

Support Charging Charging

Slide 127

Slide 127 text

100 Things to Know 100 Things to Know About Building, About Building, Selling & Supporting Selling & Supporting Online Courses and Online Courses and Content Content