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100 Things to Know About Building, Selling and Supporting Online Courses and Content

Zac Gordon
February 07, 2020

100 Things to Know About Building, Selling and Supporting Online Courses and Content

Zac Gordon

February 07, 2020
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  1. 100 Things to Know
    100 Things to Know
    About Building,
    About Building,
    Selling & Supporting
    Selling & Supporting
    Online Courses and
    Online Courses and
    Content
    Content

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  2. Zac Gordon
    Zac Gordon
    zacgordon.com
    @zgordon

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  3. Pedagogy
    Pedagogy

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  4. Pedagogy
    Ways of
    Ways of
    Learning
    Learning

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  5. Pedagogy
    Fostering
    Fostering
    Motivation
    Motivation

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  6. Pedagogy
    Reviews &
    Reviews &
    Summaries
    Summaries

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  7. Pedagogy
    The Role of
    The Role of
    Assessment
    Assessment

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  8. Ideation
    Ideation

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  9. Ideation
    What Excites You?
    What Excites You?

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  10. Ideation
    Don’t HaveTo
    Don’t HaveTo
    Know Everything!
    Know Everything!

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  11. Ideation
    Take Time
    Take Time
    To Be Inspired
    To Be Inspired

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  12. Ideation
    Take Notes
    Take Notes

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  13. Ideation
    A Note on
    A Note on
    Sharing Your Ideas
    Sharing Your Ideas

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  14. Ideation
    Masterminds
    Masterminds

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  15. Ideation
    Consulting
    Consulting

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  16. Research
    Research

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  17. Research
    Dig a Little Deeper
    Dig a Little Deeper

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  18. Research
    Dig a Way Deeper
    Dig a Way Deeper

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  19. Research
    See What
    See What
    Others Are Saying
    Others Are Saying

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  20. Research
    How Much
    How Much
    Is Out There?
    Is Out There?

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  21. Research
    Polls &
    Polls &
    Surveys
    Surveys

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  22. Research
    Look Beyond
    Look Beyond
    Your Subject Area
    Your Subject Area

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  23. Research
    Market Your
    Market Your
    Research Process
    Research Process

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  24. Research
    Productizing
    Productizing
    Your Research
    Your Research

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  25. Planning
    Planning

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  26. Planning
    Start At the End.
    Start At the End.

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  27. Planning
    Brainstorming
    Brainstorming

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  28. Planning
    Outlining
    Outlining

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  29. Planning
    Scripting
    Scripting

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  30. Planning
    Scripting vs.
    Scripting vs.
    Rough Outlining
    Rough Outlining

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  31. Planning
    Practice,
    Practice,
    Practice,
    Practice,
    Practice…
    Practice…

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  32. Planning
    Marketing
    Marketing
    Your Practice?
    Your Practice?

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  33. Planning
    Designing Your Set
    Designing Your Set

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  34. Planning
    Whiteboarding
    Whiteboarding

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  35. Your Brand
    Your Brand

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  36. Your Brand
    Personal Brands
    Personal Brands

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  37. Your Brand
    Company Brands
    Company Brands

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  38. Your Brand
    Your Bio
    Your Bio

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  39. Your Brand
    Headshots
    Headshots

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  40. Your Brand
    Your Audience
    Your Audience

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  41. Your Brand
    Collaborating
    Collaborating

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  42. Content Types
    Content Types

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  43. Types of Content
    Courses
    Courses

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  44. Types of Content
    Mini Courses
    Mini Courses

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  45. Types of Content
    Master Courses
    Master Courses

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  46. Types of Content
    On Set Videos
    On Set Videos

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  47. Types of Content
    Screencasts
    Screencasts

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  48. Types of Content
    Your Face
    Your Face
    In Screencasts
    In Screencasts

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  49. Types of Content
    Voice Over
    Voice Over
    Screencasts
    Screencasts

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  50. Types of Content
    Breaking Up
    Breaking Up
    On Set Recordings
    On Set Recordings
    / The Two Camera Take

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  51. Types of Content
    Transcriptions
    Transcriptions
    rev.com

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  52. Types of Content
    Captions
    Captions
    rev.com

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  53. Types of Content
    Translations
    Translations
    rev.com

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  54. Types of Content
    Mixed Content
    Mixed Content
    Courses
    Courses

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  55. Types of Content
    Articles
    Articles

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  56. Types of Content
    Long Form vs.
    Long Form vs.
    Short Form
    Short Form

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  57. Types of Content
    Illustrations
    Illustrations

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  58. Types of Content
    Email Courses
    Email Courses

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  59. Types of Content
    Drip Content
    Drip Content

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  60. Types of Content
    Better
    Better Drip Content
    Drip Content

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  61. Types of Content
    Practice Exercises
    Practice Exercises

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  62. Types of Content
    Projects
    Projects

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  63. Types of Content
    Rubrics
    Rubrics

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  64. Types of Content
    Take Notes
    Take Notes
    On Repurposing
    On Repurposing

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  65. Creating
    Creating
    The Content
    The Content

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  66. Creating The Content
    Make It
    Make It
    Digestable
    Digestable

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  67. Creating The Content
    Write,
    Write,
    Write,
    Write,
    Write
    Write

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  68. Creating The Content
    Consider
    Consider
    Your Tone
    Your Tone

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  69. Creating The Content
    Large Blocks vs.
    Large Blocks vs.
    Small Blocks of Time
    Small Blocks of Time

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  70. Creating The Content
    Recording Video
    Recording Video

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  71. Creating The Content
    “Just Keep
    “Just Keep
    Swimming”
    Swimming”

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  72. Creating The Content
    Procrastination
    Procrastination
    & Distraction
    & Distraction

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  73. Creating The Content
    Creating
    Creating
    Practice Exercises
    Practice Exercises

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  74. Creating The Content
    Quality Assurance
    Quality Assurance

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  75. Creating The Content
    Hiring an Editor
    Hiring an Editor

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  76. Creating The Content
    Production Quality
    Production Quality

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  77. Creating The Content
    Intro Reels
    Intro Reels

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  78. Tools of
    Tools of
    the Trade
    the Trade

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  79. Tools of the Trade
    Writing Tools
    Writing Tools

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  80. Tools of the Trade
    Video Tools
    Video Tools
    Screen ow
    OBS
    Camtasia

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  81. Tools of the Trade
    Live Streaming
    Live Streaming
    YouTube
    Zoom
    OBS
    golightstream.com
    Twitch

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  82. Tools of the Trade
    Webcams
    Webcams
    Logitech C930
    Logitech BRIO
    Logitech Software
    Set at eye level

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  83. Tools of the Trade
    DSLR as
    DSLR as
    Webcams
    Webcams

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  84. Tools of the Trade
    DSLR as
    DSLR as
    Webcams
    Webcams
    Rode NT5 Boom Mic
    Tascam DR-60
    Canon 7D
    Sigma 20mm f/1.4 Art Lens
    AJA U-TAP HDMI Capture
    Camera Live & CamTwist Software

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  85. Tools of the Trade
    DSLR for Video
    DSLR for Video
    iamamiraclesworker.com

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  86. Tools of the Trade
    Good Stands!
    Good Stands!

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  87. Tools of the Trade
    USB Mics
    USB Mics
    Blue Yeti

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  88. Tools of the Trade
    Lapel vs.
    Lapel vs.
    Fixed vs.
    Fixed vs.
    Boom
    Boom

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  89. Tools of the Trade
    Sound Treating
    Sound Treating
    vs Sound Proo ng

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  90. Tools of the Trade
    Lighting
    Lighting
    Soft Lightbox
    Backlight
    Side lights
    Hue lights

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  91. Tools of the Trade
    Backdrop
    Backdrop
    Photo paper
    Other stu “works”
    Beautiful set if Bokeh
    Want enough space for backlight

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  92. Tools of the Trade
    LMS
    LMS
    LearnDash
    Other WordPress LMS
    Teachable, Podia

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  93. Pricing
    Pricing

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  94. Pricing
    How Much
    How Much
    To Charge?
    To Charge?

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  95. Pricing
    One-O vs.
    One-O vs.
    Recurring
    Recurring

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  96. Pricing
    Purchasing
    Purchasing
    Power
    Power
    Parity
    Parity

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  97. Marketing
    Marketing

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  98. Marketing
    Early Interest
    Early Interest

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  99. Marketing
    Early Signups
    Early Signups

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  100. Marketing
    Onboarding
    Onboarding

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  101. Marketing
    Tracking Progress
    Tracking Progress

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  102. Marketing
    Roadmaps
    Roadmaps

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  103. Marketing
    Marketing
    Marketing
    Your Progress
    Your Progress

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  104. Marketing
    Having a
    Having a
    Free Product
    Free Product

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  105. Marketing
    Having a
    Having a
    Variety of Products
    Variety of Products

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  106. Marketing
    Join Other
    Join Other
    Communities
    Communities

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  107. Marketing
    Social Networking
    Social Networking

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  108. Marketing
    Getting
    Getting
    Reviewers
    Reviewers

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  109. Marketing
    Podcasts
    Podcasts

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  110. Marketing
    Advertising
    Advertising

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  111. Marketing
    Platforms
    Platforms
    Like Udemy

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  112. Marketing
    Maybe Get a Job
    Maybe Get a Job

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  113. Support
    Support

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  114. Support
    Design for
    Design for
    No Support
    No Support

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  115. Support
    Making it
    Making it
    Hard to Get
    Hard to Get

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  116. Support
    Making it
    Making it
    Easy
    Easy to Get
    to Get

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  117. Support
    Forums
    Forums

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  118. Support
    Chat
    Chat

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  119. Support
    Email
    Email

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  120. Support
    On Page vs.
    On Page vs.
    Elsewhere
    Elsewhere

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  121. Support
    Included
    Included
    w/ Platform
    w/ Platform

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  122. Support
    Slack
    Slack

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  123. Support
    Managing
    Managing
    Expectations
    Expectations

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  124. Support
    Not Working
    Not Working
    vs. Not Covered
    vs. Not Covered

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  125. Support
    From Your
    From Your
    Community
    Community

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  126. Support
    Charging
    Charging

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  127. 100 Things to Know
    100 Things to Know
    About Building,
    About Building,
    Selling & Supporting
    Selling & Supporting
    Online Courses and
    Online Courses and
    Content
    Content

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