100 Things to Know About Building, Selling and Supporting Online Courses and Content

Transcript

1. 100 Things to Know 100 Things to Know About Building, About Building, Selling & Supporting Selling & Supporting Online Courses and Online Courses and Content Content
2. Zac Gordon Zac Gordon zacgordon.com @zgordon
3. Pedagogy Pedagogy
4. Pedagogy Ways of Ways of Learning Learning
5. Pedagogy Fostering Fostering Motivation Motivation
6. Pedagogy Reviews & Reviews & Summaries Summaries
7. Pedagogy The Role of The Role of Assessment Assessment
8. Ideation Ideation
9. Ideation What Excites You? What Excites You?
10. Ideation Don’t HaveTo Don’t HaveTo Know Everything! Know Everything!
11. Ideation Take Time Take Time To Be Inspired To Be Inspired
12. Ideation Take Notes Take Notes
13. Ideation A Note on A Note on Sharing Your Ideas Sharing Your Ideas
14. Ideation Masterminds Masterminds
15. Ideation Consulting Consulting
16. Research Research
17. Research Dig a Little Deeper Dig a Little Deeper
18. Research Dig a Way Deeper Dig a Way Deeper
19. Research See What See What Others Are Saying Others Are Saying
20. Research How Much How Much Is Out There? Is Out There?
21. Research Polls & Polls & Surveys Surveys
22. Research Look Beyond Look Beyond Your Subject Area Your Subject Area
23. Research Market Your Market Your Research Process Research Process
24. Research Productizing Productizing Your Research Your Research
25. Planning Planning
26. Planning Start At the End. Start At the End.
27. Planning Brainstorming Brainstorming
28. Planning Outlining Outlining
29. Planning Scripting Scripting
30. Planning Scripting vs. Scripting vs. Rough Outlining Rough Outlining
31. Planning Practice, Practice, Practice, Practice, Practice… Practice…
32. Planning Marketing Marketing Your Practice? Your Practice?
33. Planning Designing Your Set Designing Your Set
34. Planning Whiteboarding Whiteboarding
35. Your Brand Your Brand
36. Your Brand Personal Brands Personal Brands
37. Your Brand Company Brands Company Brands
38. Your Brand Your Bio Your Bio
39. Your Brand Headshots Headshots
40. Your Brand Your Audience Your Audience
41. Your Brand Collaborating Collaborating
42. Content Types Content Types
43. Types of Content Courses Courses
44. Types of Content Mini Courses Mini Courses
45. Types of Content Master Courses Master Courses
46. Types of Content On Set Videos On Set Videos
47. Types of Content Screencasts Screencasts
48. Types of Content Your Face Your Face In Screencasts In Screencasts
49. Types of Content Voice Over Voice Over Screencasts Screencasts
50. Types of Content Breaking Up Breaking Up On Set Recordings On Set Recordings / The Two Camera Take
51. Types of Content Transcriptions Transcriptions rev.com
52. Types of Content Captions Captions rev.com
53. Types of Content Translations Translations rev.com
54. Types of Content Mixed Content Mixed Content Courses Courses
55. Types of Content Articles Articles
56. Types of Content Long Form vs. Long Form vs. Short Form Short Form
57. Types of Content Illustrations Illustrations
58. Types of Content Email Courses Email Courses
59. Types of Content Drip Content Drip Content
60. Types of Content Better Better Drip Content Drip Content
61. Types of Content Practice Exercises Practice Exercises
62. Types of Content Projects Projects
63. Types of Content Rubrics Rubrics
64. Types of Content Take Notes Take Notes On Repurposing On Repurposing
65. Creating Creating The Content The Content
66. Creating The Content Make It Make It Digestable Digestable
67. Creating The Content Write, Write, Write, Write, Write Write
68. Creating The Content Consider Consider Your Tone Your Tone
69. Creating The Content Large Blocks vs. Large Blocks vs. Small Blocks of Time Small Blocks of Time
70. Creating The Content Recording Video Recording Video
71. Creating The Content “Just Keep “Just Keep Swimming” Swimming”
72. Creating The Content Procrastination Procrastination & Distraction & Distraction
73. Creating The Content Creating Creating Practice Exercises Practice Exercises
74. Creating The Content Quality Assurance Quality Assurance
75. Creating The Content Hiring an Editor Hiring an Editor
76. Creating The Content Production Quality Production Quality
77. Creating The Content Intro Reels Intro Reels
78. Tools of Tools of the Trade the Trade
79. Tools of the Trade Writing Tools Writing Tools
80. Tools of the Trade Video Tools Video Tools Screen ow OBS Camtasia
81. Tools of the Trade Live Streaming Live Streaming YouTube Zoom OBS golightstream.com Twitch
82. Tools of the Trade Webcams Webcams Logitech C930 Logitech BRIO Logitech Software Set at eye level
83. Tools of the Trade DSLR as DSLR as Webcams Webcams
84. Tools of the Trade DSLR as DSLR as Webcams Webcams Rode NT5 Boom Mic Tascam DR-60 Canon 7D Sigma 20mm f/1.4 Art Lens AJA U-TAP HDMI Capture Camera Live & CamTwist Software
85. Tools of the Trade DSLR for Video DSLR for Video iamamiraclesworker.com
86. Tools of the Trade Good Stands! Good Stands!
87. Tools of the Trade USB Mics USB Mics Blue Yeti
88. Tools of the Trade Lapel vs. Lapel vs. Fixed vs. Fixed vs. Boom Boom
89. Tools of the Trade Sound Treating Sound Treating vs Sound Proo ng
90. Tools of the Trade Lighting Lighting Soft Lightbox Backlight Side lights Hue lights
91. Tools of the Trade Backdrop Backdrop Photo paper Other stu “works” Beautiful set if Bokeh Want enough space for backlight
92. Tools of the Trade LMS LMS LearnDash Other WordPress LMS Teachable, Podia
93. Pricing Pricing
94. Pricing How Much How Much To Charge? To Charge?
95. Pricing One-O vs. One-O vs. Recurring Recurring
96. Pricing Purchasing Purchasing Power Power Parity Parity
97. Marketing Marketing
98. Marketing Early Interest Early Interest
99. Marketing Early Signups Early Signups
100. Marketing Onboarding Onboarding
101. Marketing Tracking Progress Tracking Progress
102. Marketing Roadmaps Roadmaps
103. Marketing Marketing Marketing Your Progress Your Progress
104. Marketing Having a Having a Free Product Free Product
105. Marketing Having a Having a Variety of Products Variety of Products
106. Marketing Join Other Join Other Communities Communities
107. Marketing Social Networking Social Networking
108. Marketing Getting Getting Reviewers Reviewers
109. Marketing Podcasts Podcasts
110. Marketing Advertising Advertising
111. Marketing Platforms Platforms Like Udemy
112. Marketing Maybe Get a Job Maybe Get a Job
113. Support Support
114. Support Design for Design for No Support No Support
115. Support Making it Making it Hard to Get Hard to Get
116. Support Making it Making it Easy Easy to Get to Get
117. Support Forums Forums
118. Support Chat Chat
119. Support Email Email
120. Support On Page vs. On Page vs. Elsewhere Elsewhere
121. Support Included Included w/ Platform w/ Platform
122. Support Slack Slack
123. Support Managing Managing Expectations Expectations
124. Support Not Working Not Working vs. Not Covered vs. Not Covered
125. Support From Your From Your Community Community
126. Support Charging Charging
127. 100 Things to Know 100 Things to Know About Building, About Building, Selling & Supporting Selling & Supporting Online Courses and Online Courses and Content Content