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100 Things to Know About Building, Selling and Supporting Online Courses and Content

Zac Gordon
February 07, 2020
Technology
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100 Things to Know About Building, Selling and Supporting Online Courses and Content

Zac Gordon

February 07, 2020
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Transcript

  1. 100 Things to Know
    100 Things to Know
    About Building,
    About Building,
    Selling & Supporting
    Selling & Supporting
    Online Courses and
    Online Courses and
    Content
    Content

    View Slide

  2. Zac Gordon
    Zac Gordon
    zacgordon.com
    @zgordon

    View Slide

  3. Pedagogy
    Pedagogy

    View Slide

  4. Pedagogy
    Ways of
    Ways of
    Learning
    Learning

    View Slide

  5. Pedagogy
    Fostering
    Fostering
    Motivation
    Motivation

    View Slide

  6. Pedagogy
    Reviews &
    Reviews &
    Summaries
    Summaries

    View Slide

  7. Pedagogy
    The Role of
    The Role of
    Assessment
    Assessment

    View Slide

  8. Ideation
    Ideation

    View Slide

  9. Ideation
    What Excites You?
    What Excites You?

    View Slide

  10. Ideation
    Don’t HaveTo
    Don’t HaveTo
    Know Everything!
    Know Everything!

    View Slide

  11. Ideation
    Take Time
    Take Time
    To Be Inspired
    To Be Inspired

    View Slide

  12. Ideation
    Take Notes
    Take Notes

    View Slide

  13. Ideation
    A Note on
    A Note on
    Sharing Your Ideas
    Sharing Your Ideas

    View Slide

  14. Ideation
    Masterminds
    Masterminds

    View Slide

  15. Ideation
    Consulting
    Consulting

    View Slide

  16. Research
    Research

    View Slide

  17. Research
    Dig a Little Deeper
    Dig a Little Deeper

    View Slide

  18. Research
    Dig a Way Deeper
    Dig a Way Deeper

    View Slide

  19. Research
    See What
    See What
    Others Are Saying
    Others Are Saying

    View Slide

  20. Research
    How Much
    How Much
    Is Out There?
    Is Out There?

    View Slide

  21. Research
    Polls &
    Polls &
    Surveys
    Surveys

    View Slide

  22. Research
    Look Beyond
    Look Beyond
    Your Subject Area
    Your Subject Area

    View Slide

  23. Research
    Market Your
    Market Your
    Research Process
    Research Process

    View Slide

  24. Research
    Productizing
    Productizing
    Your Research
    Your Research

    View Slide

  25. Planning
    Planning

    View Slide

  26. Planning
    Start At the End.
    Start At the End.

    View Slide

  27. Planning
    Brainstorming
    Brainstorming

    View Slide

  28. Planning
    Outlining
    Outlining

    View Slide

  29. Planning
    Scripting
    Scripting

    View Slide

  30. Planning
    Scripting vs.
    Scripting vs.
    Rough Outlining
    Rough Outlining

    View Slide

  31. Planning
    Practice,
    Practice,
    Practice,
    Practice,
    Practice…
    Practice…

    View Slide

  32. Planning
    Marketing
    Marketing
    Your Practice?
    Your Practice?

    View Slide

  33. Planning
    Designing Your Set
    Designing Your Set

    View Slide

  34. Planning
    Whiteboarding
    Whiteboarding

    View Slide

  35. Your Brand
    Your Brand

    View Slide

  36. Your Brand
    Personal Brands
    Personal Brands

    View Slide

  37. Your Brand
    Company Brands
    Company Brands

    View Slide

  38. Your Brand
    Your Bio
    Your Bio

    View Slide

  39. Your Brand
    Headshots
    Headshots

    View Slide

  40. Your Brand
    Your Audience
    Your Audience

    View Slide

  41. Your Brand
    Collaborating
    Collaborating

    View Slide

  42. Content Types
    Content Types

    View Slide

  43. Types of Content
    Courses
    Courses

    View Slide

  44. Types of Content
    Mini Courses
    Mini Courses

    View Slide

  45. Types of Content
    Master Courses
    Master Courses

    View Slide

  46. Types of Content
    On Set Videos
    On Set Videos

    View Slide

  47. Types of Content
    Screencasts
    Screencasts

    View Slide

  48. Types of Content
    Your Face
    Your Face
    In Screencasts
    In Screencasts

    View Slide

  49. Types of Content
    Voice Over
    Voice Over
    Screencasts
    Screencasts

    View Slide

  50. Types of Content
    Breaking Up
    Breaking Up
    On Set Recordings
    On Set Recordings
    / The Two Camera Take

    View Slide

  51. Types of Content
    Transcriptions
    Transcriptions
    rev.com

    View Slide

  52. Types of Content
    Captions
    Captions
    rev.com

    View Slide

  53. Types of Content
    Translations
    Translations
    rev.com

    View Slide

  54. Types of Content
    Mixed Content
    Mixed Content
    Courses
    Courses

    View Slide

  55. Types of Content
    Articles
    Articles

    View Slide

  56. Types of Content
    Long Form vs.
    Long Form vs.
    Short Form
    Short Form

    View Slide

  57. Types of Content
    Illustrations
    Illustrations

    View Slide

  58. Types of Content
    Email Courses
    Email Courses

    View Slide

  59. Types of Content
    Drip Content
    Drip Content

    View Slide

  60. Types of Content
    Better
    Better Drip Content
    Drip Content

    View Slide

  61. Types of Content
    Practice Exercises
    Practice Exercises

    View Slide

  62. Types of Content
    Projects
    Projects

    View Slide

  63. Types of Content
    Rubrics
    Rubrics

    View Slide

  64. Types of Content
    Take Notes
    Take Notes
    On Repurposing
    On Repurposing

    View Slide

  65. Creating
    Creating
    The Content
    The Content

    View Slide

  66. Creating The Content
    Make It
    Make It
    Digestable
    Digestable

    View Slide

  67. Creating The Content
    Write,
    Write,
    Write,
    Write,
    Write
    Write

    View Slide

  68. Creating The Content
    Consider
    Consider
    Your Tone
    Your Tone

    View Slide

  69. Creating The Content
    Large Blocks vs.
    Large Blocks vs.
    Small Blocks of Time
    Small Blocks of Time

    View Slide

  70. Creating The Content
    Recording Video
    Recording Video

    View Slide

  71. Creating The Content
    “Just Keep
    “Just Keep
    Swimming”
    Swimming”

    View Slide

  72. Creating The Content
    Procrastination
    Procrastination
    & Distraction
    & Distraction

    View Slide

  73. Creating The Content
    Creating
    Creating
    Practice Exercises
    Practice Exercises

    View Slide

  74. Creating The Content
    Quality Assurance
    Quality Assurance

    View Slide

  75. Creating The Content
    Hiring an Editor
    Hiring an Editor

    View Slide

  76. Creating The Content
    Production Quality
    Production Quality

    View Slide

  77. Creating The Content
    Intro Reels
    Intro Reels

    View Slide

  78. Tools of
    Tools of
    the Trade
    the Trade

    View Slide

  79. Tools of the Trade
    Writing Tools
    Writing Tools

    View Slide

  80. Tools of the Trade
    Video Tools
    Video Tools
    Screen ow
    OBS
    Camtasia

    View Slide

  81. Tools of the Trade
    Live Streaming
    Live Streaming
    YouTube
    Zoom
    OBS
    golightstream.com
    Twitch

    View Slide

  82. Tools of the Trade
    Webcams
    Webcams
    Logitech C930
    Logitech BRIO
    Logitech Software
    Set at eye level

    View Slide

  83. Tools of the Trade
    DSLR as
    DSLR as
    Webcams
    Webcams

    View Slide

  84. Tools of the Trade
    DSLR as
    DSLR as
    Webcams
    Webcams
    Rode NT5 Boom Mic
    Tascam DR-60
    Canon 7D
    Sigma 20mm f/1.4 Art Lens
    AJA U-TAP HDMI Capture
    Camera Live & CamTwist Software

    View Slide

  85. Tools of the Trade
    DSLR for Video
    DSLR for Video
    iamamiraclesworker.com

    View Slide

  86. Tools of the Trade
    Good Stands!
    Good Stands!

    View Slide

  87. Tools of the Trade
    USB Mics
    USB Mics
    Blue Yeti

    View Slide

  88. Tools of the Trade
    Lapel vs.
    Lapel vs.
    Fixed vs.
    Fixed vs.
    Boom
    Boom

    View Slide

  89. Tools of the Trade
    Sound Treating
    Sound Treating
    vs Sound Proo ng

    View Slide

  90. Tools of the Trade
    Lighting
    Lighting
    Soft Lightbox
    Backlight
    Side lights
    Hue lights

    View Slide

  91. Tools of the Trade
    Backdrop
    Backdrop
    Photo paper
    Other stu “works”
    Beautiful set if Bokeh
    Want enough space for backlight

    View Slide

  92. Tools of the Trade
    LMS
    LMS
    LearnDash
    Other WordPress LMS
    Teachable, Podia

    View Slide

  93. Pricing
    Pricing

    View Slide

  94. Pricing
    How Much
    How Much
    To Charge?
    To Charge?

    View Slide

  95. Pricing
    One-O vs.
    One-O vs.
    Recurring
    Recurring

    View Slide

  96. Pricing
    Purchasing
    Purchasing
    Power
    Power
    Parity
    Parity

    View Slide

  97. Marketing
    Marketing

    View Slide

  98. Marketing
    Early Interest
    Early Interest

    View Slide

  99. Marketing
    Early Signups
    Early Signups

    View Slide

  100. Marketing
    Onboarding
    Onboarding

    View Slide

  101. Marketing
    Tracking Progress
    Tracking Progress

    View Slide

  102. Marketing
    Roadmaps
    Roadmaps

    View Slide

  103. Marketing
    Marketing
    Marketing
    Your Progress
    Your Progress

    View Slide

  104. Marketing
    Having a
    Having a
    Free Product
    Free Product

    View Slide

  105. Marketing
    Having a
    Having a
    Variety of Products
    Variety of Products

    View Slide

  106. Marketing
    Join Other
    Join Other
    Communities
    Communities

    View Slide

  107. Marketing
    Social Networking
    Social Networking

    View Slide

  108. Marketing
    Getting
    Getting
    Reviewers
    Reviewers

    View Slide

  109. Marketing
    Podcasts
    Podcasts

    View Slide

  110. Marketing
    Advertising
    Advertising

    View Slide

  111. Marketing
    Platforms
    Platforms
    Like Udemy

    View Slide

  112. Marketing
    Maybe Get a Job
    Maybe Get a Job

    View Slide

  113. Support
    Support

    View Slide

  114. Support
    Design for
    Design for
    No Support
    No Support

    View Slide

  115. Support
    Making it
    Making it
    Hard to Get
    Hard to Get

    View Slide

  116. Support
    Making it
    Making it
    Easy
    Easy to Get
    to Get

    View Slide

  117. Support
    Forums
    Forums

    View Slide

  118. Support
    Chat
    Chat

    View Slide

  119. Support
    Email
    Email

    View Slide

  120. Support
    On Page vs.
    On Page vs.
    Elsewhere
    Elsewhere

    View Slide

  121. Support
    Included
    Included
    w/ Platform
    w/ Platform

    View Slide

  122. Support
    Slack
    Slack

    View Slide

  123. Support
    Managing
    Managing
    Expectations
    Expectations

    View Slide

  124. Support
    Not Working
    Not Working
    vs. Not Covered
    vs. Not Covered

    View Slide

  125. Support
    From Your
    From Your
    Community
    Community

    View Slide

  126. Support
    Charging
    Charging

    View Slide

  127. 100 Things to Know
    100 Things to Know
    About Building,
    About Building,
    Selling & Supporting
    Selling & Supporting
    Online Courses and
    Online Courses and
    Content
    Content

    View Slide