100 Things to Know About Building, Selling and Supporting Online Courses and Content

Transcript

1. 100 Things to Know 100 Things to Know About Building,

   About Building, Selling & Supporting Selling & Supporting Online Courses and Online Courses and Content Content

2. Zac Gordon Zac Gordon zacgordon.com @zgordon

3. Pedagogy Pedagogy

4. Pedagogy Ways of Ways of Learning Learning

5. Pedagogy Fostering Fostering Motivation Motivation

6. Pedagogy Reviews & Reviews & Summaries Summaries

7. Pedagogy The Role of The Role of Assessment Assessment

8. Ideation Ideation

9. Ideation What Excites You? What Excites You?

10. Ideation Don’t HaveTo Don’t HaveTo Know Everything! Know Everything!

11. Ideation Take Time Take Time To Be Inspired To Be

    Inspired

12. Ideation Take Notes Take Notes

13. Ideation A Note on A Note on Sharing Your Ideas

    Sharing Your Ideas

14. Ideation Masterminds Masterminds

15. Ideation Consulting Consulting

16. Research Research

17. Research Dig a Little Deeper Dig a Little Deeper

18. Research Dig a Way Deeper Dig a Way Deeper

19. Research See What See What Others Are Saying Others Are

    Saying

20. Research How Much How Much Is Out There? Is Out

    There?

21. Research Polls & Polls & Surveys Surveys

22. Research Look Beyond Look Beyond Your Subject Area Your Subject

    Area

23. Research Market Your Market Your Research Process Research Process

24. Research Productizing Productizing Your Research Your Research

25. Planning Planning

26. Planning Start At the End. Start At the End.

27. Planning Brainstorming Brainstorming

28. Planning Outlining Outlining

29. Planning Scripting Scripting

30. Planning Scripting vs. Scripting vs. Rough Outlining Rough Outlining

31. Planning Practice, Practice, Practice, Practice, Practice… Practice…

32. Planning Marketing Marketing Your Practice? Your Practice?

33. Planning Designing Your Set Designing Your Set

34. Planning Whiteboarding Whiteboarding

35. Your Brand Your Brand

36. Your Brand Personal Brands Personal Brands

37. Your Brand Company Brands Company Brands

38. Your Brand Your Bio Your Bio

39. Your Brand Headshots Headshots

40. Your Brand Your Audience Your Audience

41. Your Brand Collaborating Collaborating

42. Content Types Content Types

43. Types of Content Courses Courses

44. Types of Content Mini Courses Mini Courses

45. Types of Content Master Courses Master Courses

46. Types of Content On Set Videos On Set Videos

47. Types of Content Screencasts Screencasts

48. Types of Content Your Face Your Face In Screencasts In

    Screencasts

49. Types of Content Voice Over Voice Over Screencasts Screencasts

50. Types of Content Breaking Up Breaking Up On Set Recordings

    On Set Recordings / The Two Camera Take

51. Types of Content Transcriptions Transcriptions rev.com

52. Types of Content Captions Captions rev.com

53. Types of Content Translations Translations rev.com

54. Types of Content Mixed Content Mixed Content Courses Courses

55. Types of Content Articles Articles

56. Types of Content Long Form vs. Long Form vs. Short

    Form Short Form

57. Types of Content Illustrations Illustrations

58. Types of Content Email Courses Email Courses

59. Types of Content Drip Content Drip Content

60. Types of Content Better Better Drip Content Drip Content

61. Types of Content Practice Exercises Practice Exercises

62. Types of Content Projects Projects

63. Types of Content Rubrics Rubrics

64. Types of Content Take Notes Take Notes On Repurposing On

    Repurposing

65. Creating Creating The Content The Content

66. Creating The Content Make It Make It Digestable Digestable

67. Creating The Content Write, Write, Write, Write, Write Write

68. Creating The Content Consider Consider Your Tone Your Tone

69. Creating The Content Large Blocks vs. Large Blocks vs. Small

    Blocks of Time Small Blocks of Time

70. Creating The Content Recording Video Recording Video

71. Creating The Content “Just Keep “Just Keep Swimming” Swimming”

72. Creating The Content Procrastination Procrastination & Distraction & Distraction

73. Creating The Content Creating Creating Practice Exercises Practice Exercises

74. Creating The Content Quality Assurance Quality Assurance

75. Creating The Content Hiring an Editor Hiring an Editor

76. Creating The Content Production Quality Production Quality

77. Creating The Content Intro Reels Intro Reels

78. Tools of Tools of the Trade the Trade

79. Tools of the Trade Writing Tools Writing Tools

80. Tools of the Trade Video Tools Video Tools Screen ow

    OBS Camtasia

81. Tools of the Trade Live Streaming Live Streaming YouTube Zoom

    OBS golightstream.com Twitch

82. Tools of the Trade Webcams Webcams Logitech C930 Logitech BRIO

    Logitech Software Set at eye level

83. Tools of the Trade DSLR as DSLR as Webcams Webcams

84. Tools of the Trade DSLR as DSLR as Webcams Webcams

    Rode NT5 Boom Mic Tascam DR-60 Canon 7D Sigma 20mm f/1.4 Art Lens AJA U-TAP HDMI Capture Camera Live & CamTwist Software

85. Tools of the Trade DSLR for Video DSLR for Video

    iamamiraclesworker.com

86. Tools of the Trade Good Stands! Good Stands!

87. Tools of the Trade USB Mics USB Mics Blue Yeti

88. Tools of the Trade Lapel vs. Lapel vs. Fixed vs.

    Fixed vs. Boom Boom

89. Tools of the Trade Sound Treating Sound Treating vs Sound

    Proo ng

90. Tools of the Trade Lighting Lighting Soft Lightbox Backlight Side

    lights Hue lights

91. Tools of the Trade Backdrop Backdrop Photo paper Other stu

    “works” Beautiful set if Bokeh Want enough space for backlight

92. Tools of the Trade LMS LMS LearnDash Other WordPress LMS

    Teachable, Podia

93. Pricing Pricing

94. Pricing How Much How Much To Charge? To Charge?

95. Pricing One-O vs. One-O vs. Recurring Recurring

96. Pricing Purchasing Purchasing Power Power Parity Parity

97. Marketing Marketing

98. Marketing Early Interest Early Interest

99. Marketing Early Signups Early Signups

100. Marketing Onboarding Onboarding

101. Marketing Tracking Progress Tracking Progress

102. Marketing Roadmaps Roadmaps

103. Marketing Marketing Marketing Your Progress Your Progress

104. Marketing Having a Having a Free Product Free Product

105. Marketing Having a Having a Variety of Products Variety of

     Products

106. Marketing Join Other Join Other Communities Communities

107. Marketing Social Networking Social Networking

108. Marketing Getting Getting Reviewers Reviewers

109. Marketing Podcasts Podcasts

110. Marketing Advertising Advertising

111. Marketing Platforms Platforms Like Udemy

112. Marketing Maybe Get a Job Maybe Get a Job

113. Support Support

114. Support Design for Design for No Support No Support

115. Support Making it Making it Hard to Get Hard to

     Get

116. Support Making it Making it Easy Easy to Get to

     Get

117. Support Forums Forums

118. Support Chat Chat

119. Support Email Email

120. Support On Page vs. On Page vs. Elsewhere Elsewhere

121. Support Included Included w/ Platform w/ Platform

122. Support Slack Slack

123. Support Managing Managing Expectations Expectations

124. Support Not Working Not Working vs. Not Covered vs. Not

     Covered

125. Support From Your From Your Community Community

126. Support Charging Charging

127. 100 Things to Know 100 Things to Know About Building,

     About Building, Selling & Supporting Selling & Supporting Online Courses and Online Courses and Content Content