Making The Impossible Possible: The Human Advantage in the Age of AI

by Lisa Paasche

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MAKING THE IMPOSSIBLE POSSIBLE Lisa Paasche, Founder @ EKTE

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Read the Diner STORY

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What AI will NOT replace • Curiosity • Imagination • Senses: taste, sight, touch, hear and smell • Gut feeling • Connection

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I was the Founder & CEO of Verve Search • Founded in 2009, SEO & Digital PR Agency • Sold to Omnicom in 2017 I am now a Coach & Agency Transformation Advisor • Neuroscience Informed Leadership Coach • Workshop facilitator & Speaker • Business Transformation Wizard • Podcast Host & Producer “Being EKTE”

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EMBED VIDEO TO PLAY Link to MENTION on The Tonight Show

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360 VR CAMPAIGN WITHOUT ANY BUDGET

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TV3 (SWEDEN) NBC (US) ITV NEWS (UK) WE GOT COVERAGE ON TV

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Greenpeace WWF NASA WE GOT SOCIAL COVERAGE BY GLOBAL ORGANISATIONS

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We launched over 65 creative campaigns per year, in 8 different countries, and generated thousands of links from the biggest websites in the world.

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We won Best SEO Agency 3 Years Running

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But it wasn’t always like this, from 2009 to 2014, I feel like we were just another SEO Agency…

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2009 2010 2011 2012 2013 2014 2015 2016 2017 10% PROFIT MARGIN JANUARY 2015 THINGS LOOKED A BIT SHIT….

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2009 2010 2011 2012 2013 2014 2015 2016 2017 40% PROFIT MARGIN 2 YEARS LATER WE WERE FLYING…

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74 websites everything else

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The idea was that we had to create creative campaigns on par with creative agencies to get the best possible links

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I had to make the difficult decision to make 40% of the agency redundant

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Not because they weren’t good enough, they just didn’t believe it was possible.

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#1 BELIEF

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For decades, people believed running a mile in under 4 minutes was physiologically impossible. Doctors and experts literally said the human body would break down.

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Then on May 6, 1954 Roger Bannister ran a mile in : 3:59.4

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46 days later: John Landy ran 3:58. Within a few years: multiple runners broke the barrier. Today: over 1,500 athletes have done it.

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The body didn’t suddenly evolve in 46 days. The belief did.

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Expectation precedes perception. The brain looks for evidence to confirm what it already believes is possible.

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Every second we have about 6-10 million bits of information registering to our sensory organs

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On a conscious level we can only deal with 50-100 bits of information, because 99.9% goes on to be able to maintain our bodily function

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BUT the 50-100 bits of information we notice, we have control over

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60% of the time, it works every time!

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Recruited for GRIT not experience

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#2 CONNECTION

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We are living in a dopamine-fuelled world. But “impossible things” are created when we have access to oxytocin (the bonding hormone)

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We are reward rich but connection poor

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When people perceive threat, sympathetic activation rises (fight/flight)

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Clench your jaw Raise your shoulders Tighten your muscles Hold your breath slightly

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What is 25 x 15?

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Then release and breath out slowly

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Did that become easier?

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A brain under threat is not a creative brain

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Fear narrows the future. Safety expands it.

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In 1997, Dr. Arthur Aron conducted an experiment on interpersonal closeness between strangers

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36 progressively personal questions 4 minutes of eye contact

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Strangers reported deep emotional closeness within 45 minutes

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Vulnerability accelerated feelings of closeness The eye contact further intensified that connection

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Psychological safety and social connection are associated with stronger parasympathetic regulation and social engagement states

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Connection is not about always agreeing, it’s about being able to disagree and solve the challenges by communicating

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AGREEABLE DISAGREEABLE GIVER TAKER Source: Adam Grant

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Encourage people to disagree

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DISC Behavioral Profiling for EVERYONE

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Conflict Resolution

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LOVE WEEK

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1. EVERYONE PICKED A NAME AT RANDOM 2. DO SOMETHING NICE FOR THAT PERSON EVERY DAY FOR A WEEK (SECRETLY)

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FRIDAY WAS REVEAL DAY WHAT STARTED HAPPENING WAS MAGICAL

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LOVE WEEK INCREASED PERFORMACE MORE THAN PAYRISES OR BONUSES

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In the age of AI what will set you apart will be: The ability to regulate your nervous system, human connection & the belief that YOU CAN!

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Nervous System Reset - Jessica Maguire Mind Magic - Dr James Doty The Creative Act - Rick Rubin