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Customising for your Audience: How
Game Art affects Monetization
Diana Platonova
Business Development
Seekers Notes case
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Diana Platonova
Business Development
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Agenda
1. About MyTona
2. Seekers Notes Success Story
3. Monetization
4. Arts Improvement
5. Summary
6. Q&A
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MyTona is a free-to-play mobile games developer
and publisher.
Free2play Mobile game developer and publisher
Founded in 2005.
Located in Yakutsk, St Petersburg, Vladivostok, Ivanovo,
Singapore
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Более 10 лет опыта создания hidden object игр:
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Разработана и издана MyTona в 2015
Самая успешная hidden object игра на западном рынке
По состоянию на 2-й квартал 2018
Top 3 Grossing iPad Games в США
Top 51 Grossing iPhone Games в США
iPad Grossing:
USA - 3
UK - 3
Canada - 2
Germany - 3
France - 3
iPhone Grossing:
USA - 51
UK - 37
Canada - 33
Germany - 37
France - 48
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Seekers Notes
28 updates
Over 50 locations
Over 90 characters
Over 700 collections
Over 5500 quests
Over 400,000 words
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Offers
Segment - country, level, etc
Specific filters - each player receives what he needs
Trigger - the moment
Types of offers -
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Version 1.0
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Version 1.7 - 1.8
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Version 1.12
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Version 1.13
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Offers As Is – To Be
Versions up till 1.12
1. Standard window for all offer types
2. Not intuitive design
3. A lot of used space with disturbing
elements
Versions 1.13+
1. Customize offer windows
2. Give offers in special windows shaped as
caskets – intuitive visual perception
3. GUI elements optimization user-friendly offer
window
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Conversion Casket offer vs Standard offer
– Standard look
– Casket offer
Special skins for Offers
make more CVRs
by around 68%
5,2%
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Why Redesign?
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More customization
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Season Bundle
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Event Bundle
(Chinese New Year)
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Event Bundle
(Hanami Festival)
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Traditional New Year for Thailand, Laos, Cambodia, Myanmar, Sri Lanka, India, Vietnam and China.
Event Bundle
(Songkran Festival)
v
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Conversion Event Bundles vs Standard offer
– Standard look
– Event bundle
Special skins for Offers
make more CVRs
by 20%-45%
Hanami
Songkran
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Even more customization
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“Who’s your favourite citizen?”
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Ok, so...
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No content
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Conversion Unique offers vs Standard offer
– Standard look
– Unique offer
Unique offers make
more CVRs
by 60%-95%
8,5%
10,2%
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Summary
Know your Target audience better
Strive for perfection
Amaze your players, make them “Ohh wow!”
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Thank you!
Any Questions?