Diana Platonova, MyTona

Customising for Your Audience: How Game Art Affects Monetization

(White Nights Conference St.Petersburg 2018)
The official conference website — http://wnconf.com

Transcript

1. Customising for your Audience: How Game Art affects Monetization Diana Platonova Business Development Seekers Notes case
2. Diana Platonova Business Development
3. Agenda 1. About MyTona 2. Seekers Notes Success Story 3. Monetization 4. Arts Improvement 5. Summary 6. Q&A
4. MyTona is a free-to-play mobile games developer and publisher. Free2play Mobile game developer and publisher Founded in 2005. Located in Yakutsk, St Petersburg, Vladivostok, Ivanovo, Singapore
5. Более 10 лет опыта создания hidden object игр:
6. Разработана и издана MyTona в 2015 Самая успешная hidden object игра на западном рынке По состоянию на 2-й квартал 2018 Top 3 Grossing iPad Games в США Top 51 Grossing iPhone Games в США iPad Grossing: USA - 3 UK - 3 Canada - 2 Germany - 3 France - 3 iPhone Grossing: USA - 51 UK - 37 Canada - 33 Germany - 37 France - 48
7. Seekers Notes 28 updates Over 50 locations Over 90 characters Over 700 collections Over 5500 quests Over 400,000 words
8. Offers Segment - country, level, etc Specific filters - each player receives what he needs Trigger - the moment Types of offers -
9. Version 1.0
10. Version 1.7 - 1.8
11. Version 1.12
12. Version 1.13
13. Offers As Is – To Be Versions up till 1.12 1. Standard window for all offer types 2. Not intuitive design 3. A lot of used space with disturbing elements Versions 1.13+ 1. Customize offer windows 2. Give offers in special windows shaped as caskets – intuitive visual perception 3. GUI elements optimization user-friendly offer window
14. Conversion Casket offer vs Standard offer – Standard look – Casket offer Special skins for Offers make more CVRs by around 68% 5,2%
15. Why Redesign?
16. More customization
17. Season Bundle
18. Event Bundle (Chinese New Year)
19. Event Bundle (Hanami Festival)
20. Traditional New Year for Thailand, Laos, Cambodia, Myanmar, Sri Lanka, India, Vietnam and China. Event Bundle (Songkran Festival) v
21. Conversion Event Bundles vs Standard offer – Standard look – Event bundle Special skins for Offers make more CVRs by 20%-45% Hanami Songkran
22. Even more customization
23. “Who’s your favourite citizen?”
24. Ok, so...
26. Conversion Unique offers vs Standard offer – Standard look – Unique offer Unique offers make more CVRs by 60%-95% 8,5% 10,2%
27. Summary Know your Target audience better Strive for perfection Amaze your players, make them “Ohh wow!”
28. Thank you! Any Questions?