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User Journey Map
Workshop
UX in LUX 19/06/2019
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Welcome to the workshop!
We are UX designers and we propose UX
workshops in Luxembourg !
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Share your knowledge
with the community!
Contact us if you want to present a workshop
or share a UX method!
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Thanks :)
Thanks to Maltem for sponsoring today’s
workshop.
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MALTEM
IN SHORT
Established
Coming soon
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What’s the plan?
1. Discover the user journey map
2. Try it yourself !
3. Why use Journey maps ?
4. Links, then drinks
Schedule
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What are User
Journey Maps?
01
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A journey map is a visualization of the
process that a person goes through in order
to accomplish a goal.
Definition
https://www.nngroup.com/articles/journey-mapping-101/
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https://www.nngroup.com/articles/journey-mapping-101/
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What it “really” looks like
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● Actor (user, persona..)
● Scenario and expectations (ex: find
bakery & eat delicious bread)
● Journey phases (high level / ex : discover,
try, buy, use, seek support)
● Actions, Mindsets, and Emotions
● Opportunities
● Internal ownership
Key items
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https://www.nngroup.com/articles/journey-mapping-101/
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Practise time
02
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How did you ended up here ?
Guerrilla user journey map
1. In groups of 4-5, choose an actor (one of
you)
2. Define all the user journey map of this
actor (draw it !)
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1. Interview your user
5’
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2. Define goals and scenarios
5’
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3. List and describe the different phases of the journey
Don’t forget about what happens before and after users interact with your products and services.
5’
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4. Identify the actions for each phase
10’
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5. What does you user think and feel for each phase?
10’
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6. Pain points and opportunities
5’
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What do you think
about the method?
03
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Why use Journey Maps ?
● Share a visual understanding of user’s
steps with the whole team
● Easily identify issues and opportunities in
the process
● Easy to share with all stakeholders
● Good basis to take decisions
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● Méthodes UX chapitre 12 by Carine Lallemand
● Journey mapping 101
https:/
/www.nngroup.com/articles/journey-
mapping-101/
Learn more
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Thank you :)
Contact us if you want to present a workshop
or share a UX method!
@ux_lux on twitter - [email protected]
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● Less specific : a generic human
undergoing a general human experience
● Used for understanding a general human
behavior
VS Experience map ?
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● Visualize the relationships between
different service components (such as
people or processes) at various
touchpoints in a specific customer journey
VS Service blueprint ?
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● Visual version of a user story. (As a ____ I
want to _____ )
● For planning and implementation (think
little picture)
VS User Story Map ?