How do people use our product or service? This is a question a lot of designer and other people ask themselves. It’s sometimes complex to get in the mind of our users. One of the tools that can help us do that is the custom/user journey map.
A journey map will help us visualize the process that users go through to accomplish a specific goal. It’s a narrative divided in different phases. For each phase, the designer tries to understand the thoughts, pain points and emotions of the user and identify opportunities for improvement along the way.
In this workshop we will split in small groups to build a “guerilla” user journey map of the user’s experience with one specific service.