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ROADMAPS + MISSIONS
MATT JUKES
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THE POINT OF PRODUCT PEOPLE
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BE VALUABLE, USEABLE AND FEASIBLE
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NO PRODUCT PERSON IS AN ISLAND
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DECISIONS AS A SERVICE
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ROADMAPS
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A STRATEGY FOR ACHIEVING ONE OR MORE
GOALS UNDER CONDITIONS OF UNCERTAINTY
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DREAM IN YEARS
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PRESCRIPTIVE
OUTPUTS
DOCUMENTS
% COMPLETE
DELIVERY PLAN
ADAPTIVE
OUTCOMES
COMMUNICATIONS
BENEFITS
ROADMAP
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FALSE CERTAINTY
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MAKE IT UP AS
YOU GO ALONG
AGILE
MAKE IT UP BEFORE
YOU START, LIVE WITH
THE CONSEQUENCES
WATERFALL
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DIRECTION NOT DATES
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-Are not a promise
-Promote conversations
-Prove things
-Link to the detail
-Evolve
GOOD ROADMAPS
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GREAT QUESTIONS BUILD
GOOD ROADMAPS
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THERE ARE AS MANY ROADMAP
FORMATS AS PRODUCT PEOPLE
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THERE ARE ALMOST AS MANY
ROADMAP PRODUCTS AS
PRODUCT MANAGERS
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“IT DOESN’T MATTER!”
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I DID IT MY WAY
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NOW/NEXT/LATER
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NOW
The NOW column represents the next two months of
activity. It represents certainty and detail. Each entry in
the column links to a more detailed summary - covering
the why, how, expected bene
fi
ts and success criteria. It
is a single slide but it should be information rich.
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NEXT
The NEXT column represents the following four
months of expected activity. This will be less
certain and some of the details will be sketchy -
but not totally unknown. Where possible adding
detail is encouraged but not mandatory.
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LATER
The LATER column should contain your hopes
and dreams. It is where you should document
your ambitions. This is the land of might and
things will inevitably change when you learn
more. This is where stakeholders will be most
uncomfortable so the heavy lifting in building
trust has to be up front in NOW and NEXT.
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MISSIONS
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WHY
MISSION
WHAT
WHEN*
ROADMAP
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WHY INVEST IN THIS ,
AND NOT THAT?
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-What problem are you trying to solve?
-Why this Mission, now?
-Who are the users?
-How is the problem being solved now (if at all)?
-What evidence is there to support the Mission?
-What are the risks and/or dependencies?
-How will you know if you have solved the problem?
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PRINCIPLES
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CUT YOUR CLOTH,
ACCORDINGLY
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NOT ALL TEAMS ARE CREATED EQUAL
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COLLABORATE
AND LISTEN
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SHOW YOUR WORKING
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NO
SURPRISES
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THANKS
JAMIE ARNOLD + NEIL WILLIAMS + SARAH PRAG + ROSS FERGUSON + JANET HUGHES + SIMON PEARSON + EMILY WEBBER
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ANY
QUESTIONS?