いま、PMに求められる本質的な力 ~満足度No.1プロダクトを生む組織、3つの条件~

by Yasuhiro Okada

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͍·ɺ1.ʹٻΊΒΕΔຊ࣭తͳྗ dຬ଍౓/PϓϩμΫτΛੜΉ૊৫ɺͭͷ৚݅d pmconf2020 en-japan.inc YASUHIRO OKADA

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YASUHIRO OKADA @middleOkada MOMO TARO Square Sounds Clearcube CCC DeNA en-japan

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2000೥ Founded 3,500ਓ 568ԯԁ Staﬀ Sales 8Χࠃ Overseas

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ސ٬ຬ଍౓/P ٻਓαΠτ

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ར༻اۀ਺ ࠃ಺NO.1 ࠾༻ࢧԉπʔϧ

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ղܾͨ͠૊৫՝୊ ৽ͨʹੜ·Εͨน

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͍͙͋ͭ1.ɾΤϯδχΞͷୀ৬ pmconf 2019 ௿͍ςΫχΧϧεΩϧ ֎෦ύʔτφʔࣾͷ։ൃମ੍ ਺೥લͷࣗ૊৫

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Project Management Dev. Design Growth Business Domain Knowledge (HR) 4.6 2.5 1.3 2.9 4.5 4.7 ͭͷεΩϧΤϦΞ͔ΒͳΔ 1.ͷͨΊͷΩϟϦΞίϯύε Product Manager Skill Chart PM HEX

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ୀ৬ऀͷݮগ pmconf 2019 εΩϧΞοϓ͢Δݸʑਓ ಺੡Խɾ֎෦ࣾҎ্ͱͷ࿈ܞ ݱΕ͖ͯͨมԽ

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Project Management Dev. Design Growth Business Domain Knowledge (HR) 3.1 3.6 2.6 4.7 3.8 4.6 Technical Skill Avg.150ˋUP

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Statistics, SQL , Tableau Laravel , Python Design, Vue.js Shota Suzuki Tatsuro Uno Ayako kaiju

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಄ͷதʹৗʹ)&9Λஔ͍͍ͯͨɻ͜ͷۀ຿Ͱ͸ʮEFWΛ৳͹͢ʂʯͳͲɺҙࣝతʹߟ͑Δ͜ͱͰ গͣͭ͠ମܥతʹεΩϧΛ৳͹ͤͨɻڞ௨ݴޠʹͳΓಘΔ)&9͸͔ͳΓศརͩͱ௧ײͨ͠ɻ ໨ͷલͷ࢓ࣄͰɺ)&9ͷͲͷεΩϧΛ৳͹ͤΔ͔Λ೺Ѳ͢Δ͜ͱͰϠϧؾ͕61ͨ͠ɻ࣍ʹ৳͹ ͍ͨ͠εΩϧͷ͢Γ߹ΘͤΛ্࢘ͱͰ͖ΔͨΊɺूதͯࣗ͠ݾݚᮎ͕Ͱ͖ΔΑ͏ʹͳͬͨɻ ্࢘ͱͷ.#0ઃఆͰɺ)&9ͷ%FWΛʹ͢ΔͳͲ໨ඪઃఆ͕۩ମతʹ͠΍͘͢ͳͬͨɻ ·ͨɺࣗ෼ͷΩϟϦΞ૬ஊ͕͠΍͘͢ͳͬͨɻ

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ΊͰͨ͠ɺΊͰͨ͠ 5IF&/%

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εΩϧͷण໋͸୹͍ Technical Skill

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εΩϧ͸ඞཁ Technical Skill ͦΕ͚ͩͰ͸ෆे෼

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ΤϯδχΞਞ͕։ൃͷεεϝํʹෆຬΛ࣋ͬͯ·͢ɾɾɾ Ϗδϣϯ΍ϛογϣϯΛ͏·͘੔ཧͰ͖ͳ͍ɾɾɾ ϝϯόʔؒͷҙࢥૄ௨͕͏·͘औΕ͍ͯͳ͍ɾɾɾ

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1.ʹٻΊΒΕΔ ຊ࣭తͳྗ

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ந৅εΩϧͷڞ௨ೝࣝΛ࣋ͭ ౴͑ΑΓɺ໰͍Λॏࢹ͢Δ 'FFECBDLMPPQΛն͠ଓ͚Δ 1 2 3 ૊৫ʹඞཁͳͭͷ৚݅

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۩ମͱந৅ ͷཱྀਓ ๻Β1.͸ 1 ந৅εΩϧͷڞ௨ݴޠΛͭ͘Δ

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Technical Skill Conceptual Skill Human Skill Lower Middle Top ΧοπϞσϧ ,BU[.PEFM

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Technical Skill Conceptual Skill Human Skill Lower Middle Top Product Manager SkillChart PM HEX ۩ମ ந৅ɿΑ͘ʮਓؒྗʯͱ͔ݴΘΕΔ ΧοπϞσϧ ,BU[.PEFM

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ೳ ྗ ͸ ͷ খ ߲ ໨ ʹ ෼ ͔ Ε · ͢ ࣗݾมֵੑ ໨ඪඞୡੑ ଟ༷ड༰ੑ पลมֵੑ ओ؍ਖ਼ٛਜ਼ ࣗൃརଞੑ &OKPZ5IJOLJOH ൃ૝ྗ ରਓؔ܎ྗ ࿦ཧࢥߟྗ ૊৫ߩݙྗ ೳྗ ߟ͑ํ ✕ ந৅εΩϧͷϑϨʔϜϫʔΫ ʢΤϯδϟύϯͷྫʣ

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ࣗݾมֵੑ ࣗݾͷݱঢ়ʹຬ଍ͤͣɺֶश΍ݚᮎʹ౒Ίɺ ࣗ෼ࣗ਎ͷվળɺֵ৽ʹ௅ઓ͍ͯ͠Δ ྫ͑͹ʜ

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ᶃશһ͕ϓϩμΫτΦʔφʔγοϓΛ࣋ͭ ᶄൃ৴ͱγΣΞ͸ੵۃతʹ ᶅνʔϜ಺ʹώΤϥϧΩʔΛ࡞Βͳ͍ ᶆՁ஋͋Δ੡඼Λૣ͘ಧ͚Δ͜ͱΛୈʹߟ͑Δ ᶇίʔυϨϏϡʔ͸શһͰ ᶈνʔϜվળΛৗʹҙࣝ͢Δ 7JEFP*OUFSWJFX5FBN$SFEPTJY ϏσΦΠϯλϏϡʔɹνʔϜΫϨυɹγοΫε

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໰͍ͷ૊৫ ্࢘ͷ಄Λ೷͔ͳ͍ 2 ౴͑ΑΓɺ໰͍Λॏࢹ͢Δ

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ϓϩμΫτͷํ਑ɺ։ൃҊ݅ͷ༏ઌॱҐɺاըͷଥ౰ੑ ʰ্࢘ͷ಄ͷதͷਖ਼ղʱΛ୳Γʹ͍ͬͯ·ͤΜ͔ʁ

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ࢲͨͪ1.ͷ࢓ࣄ͸ɺ ্͕࢘͢΂ͯͷ౴͑Λ͍࣋ͬͯΔ΄ͲɺγϯϓϧͳੈքͰ͸ͳ͍ɻ Ϛʔέοτʹରͯ͠໰͍Λ౤͛ଓ͚ΒΕΔ͔ʁ

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• ๻ΒͷϓϩμΫτͷλʔήοτϢʔβʔ͸ͩΕ͔ʁ • Ϣʔβʔ͕๻ΒͷϓϩμΫτʹ΋ͱΊ͍ͯΔ͜ͱ͸Կ͔ʁ • Ϣʔβʔͷຬͨ͞Ε͍ͯͳ͍ࢥ͍͸Կ͔ʁ • Ϣʔβʔ͸ͲΜͳδϣϒʢ༻ࣄɾ՝୊ʣΛย෇͚ͨͯ͘ɺ๻ΒͷϓϩμΫτΛબ୒͢Δͷ͔ʁ • Ϣʔβʔ͕ଞͷϓϩμΫτͱൺֱݕ౼͢Δ࣌ʹɺԿΛॏࢹ͍ͯ͠Δͷ͔ʁ • ๻ΒͷϓϩμΫτ͕ఏڙͰ͖Δ།ҰແೋͷՁ஋͸ͳʹ͔ʁ • ͜ͷϓϩμΫτ͕ͳ͔ͬͨΒɺϢʔβʔ͸ԿΛ΋ͬͯࣗ਎ͷ՝୊Λղܾ͢Δͷ͔ʁ • ๻ΒͷϓϩμΫτ͕࣮ݱ͍ͨ͠ੈք؍͸ʁ 2Ͳ͏͢Ε͹ɺ΋ͬͱϢʔβʔ਺Λ૿΍ͤ·͔͢Ͷ͐ʁ ্࢘ʹ͸ɺ౴͑Λฉ͘ͷͰ͸ͳ͘ɻ໰͍ͷ૬ஊΛ͢Δɻ

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ଞऀධՁʹ͞Β͞ΕΔ ͦͷྔͰ1.͸੒௕͢Δ 3 'FFECBDLMPPQΛն͠ଓ͚Δ

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࣭ΑΓྔ 2VBOUJUZ8PSL)BSE ྔ͸࣭ʹసԽ͢Δ

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ຖ೔ͷؾ͖ͮΛϨϙʔςΟϯά ϑΟʔυόοΫ͞ΕΔػձͷ૿Ճ Daily Report ࢓ࣄʹؔ࿈͢ΔχϡʔεΛϐοΫΞοϓɻݟղΛՃ͑Δ ࢓ࣄதʹ΋Β্ͬͨ࢘ͷϑΟʔυόοΫΛهࡌ ࣗ෼ࣗ਎ͷͦͷ೔ͷ੒௕΍੒ՌΛҰൠԽ

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What a Wonderful Wednesday WWW ʰϓϩδΣΫτͷମ੍ΛΞϝʔόʔܕʹͨ͠Βɺϝϯόʔ͕ࣗ૸ͨ͠࿩ʱ ʰकΓͷۀ຿Ͱ߈ΊͯΈͨɻۀ຿޻਺Λ ࣌ؒ࡟ݮͨ͠ํ๏ʱ ຖिਫ༵೔ɺΈΜͳָ͕͘͠ͳΔΑ͏ͳ෼ͷϐονΛ࣮ࢪ ௚ۙ੒ՌΛΛ্͛ͨਓΛϐοΫΞοϓ ঝೝɾশࢍͷϑΥʔΧεΛݸਓʹ౰ͯΔ શࣾ.71ͷొཽ໳ ʰϐϯνͷͱ͖ͦ͜ɺ͔ͬ͠Γ४උΛ͢Δ͜ͱ͕େ੾ʱ ʰࢥ͍੾ͬͯಈ͍ͯΈͨΒɺ੒Ռ΋ग़ͯɺ࢓ࣄָ͕͘͠ͳͬͨ࿩ʱ

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ந৅εΩϧͷڞ௨ೝࣝΛ࣋ͭ ౴͑ΑΓɺ໰͍Λॏࢹ͢Δ 'FFECBDLMPPQΛն͠ଓ͚Δ 1 2 3 ૊৫ʹඞཁͳͭͷ৚݅

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΋ͬͱɺେࣄͳ͜ͱ +x

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࢓ࣄՁ஋؍ ࢲͨͪ1.͸ɺͳͥɺͳΜͷͨΊʹಇ͘ͷ͔ʁ

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΋ͬͱ΋͍ͩ͡ͳ͜ͱ InnerCalling

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INFRA STRUCTURE ೔ຊͷޏ༻ΛकΓɺਓͱࣾձͷ੒௕Λࢧ͑Δ

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͜Ε͔Βͷ࣌୅ɺ׆༂Λଓ͚ΔͨΊʹඞཁͳ͜ͱ ʮ࢓ࣄʹؔ͢ΔՁ஋؍ʯΛΞοϓσʔτ͢Δ ͲΜͳ৬৔Ͱ΋௨༻͢Δʮຊ࣭తͳྗʯΛ਎ʹ͚ͭΔ ࢓ࣄͷύϑΥʔϚϯε͸ʮՁ஋ײʯͰมΘΔ पғ͔ΒͷධՁ΋ʮՁ஋؍ʯͰมΘΔ ͜Ε͔Βͷ࢓ࣄՁ஋؍ʮ*8ʯ ʮҰੜͨ΂͍͚ͯΔࢿ֨΍εΩϧʯ͸ଘࡏ͠ͳ͍ ͲΜͳ৬৔Ͱ΋௨༻͢Δຊ࣭తͳྗʮ$4"ʯ ׆༂ʹඞཁͳʮߟ͑ํʯͱʮೳྗʯΛ਎ʹ͚ͭΔ $4"͕ߴ·Δ৬৔ͱ͸ 1SPMPHVF $IBQUFSᶗ $IBQUFSᶘ 1%'ࢿྉ શจެ։த

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Thank you!