How to build a consumer driven Factory2Sofa Supply Chain Naud Frese Head of E-Commerce Logistics - Europe Webwinkelvakdagen, June 2022

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Classification: Public The pace of E-Commerce growth has accelerated together with the expectations of our customers’ end consumers

Classification: Public The New Consumer expects a unified experience regardless of where, how & when Based on insights from Maersk Customer Research, McKinsey, Capgemini, Transport Intelligence, IPC.

Classification: Public However, consumer demand is under pressure... Inflation at very high levels, consumer confidence at all-time low European Central Bank Report Q1 2022, Michigan Consumer Sentiment Q1 2022

Classification: Public Additionally, we hear supply chains of our clients in Retail, Lifestyle and FMCG struggle to keep up with changes in consumer demand and increasing competition... Based on insights from Maersk Customer Research, McKinsey, IPC

Classification: Public 3 UNIQUE DIFFERENTIATORS WILL SUPPORT RESILIENCE AND UNLEASH YOUR GROWTH DIGITAL FIRST BETTER INSIGHTS CONNECTED PHYSICAL ASSETS

Classification: Public 3 unique differentiators to unleash your true growth potential, allowing you to control your factory2sofa supply chain Connected Physical Assets New Digital Platforms Insights Driven Advice Controlled end-to-end asset network Cutting edge digital platforms Unique tactical competencies Multimodal Solutions Fast and Priority Options Multimodal Solutions Control Pace with WnD Seamless Handovers Twill Maersk NeoNav Emissions Dashboard Supply Chain Management Deep Vertical Expertise Applying Logistics Consultancy Model Collaboration & Specialisation Global Supply Chain Knowledge Integrated Logistics

Classification: Public Maersk’s strategy is built around our customer needs

Classification: Public Responding to our customers’ needs, we have focused on acquiring and integrating best-in-class logistics and technology partners

Classification: Public To enable our global customers to access a truly global network of fulfilment centres and end-to-end parcel deliveries • • • • • • • • • • EUR APA WCA NAM

Classification: Public 12 Fulfillment center Copenhagen, DK Cologne, DE Warsaw, PL Lille, FR Madrid, ES Parma, IT Birmingham, UK • A region wide network of fulfillment centers, enabling cost-efficiency and faster delivery times • This network of multi-carrier business-to- consumer fulfilment solutions enables customers to tap into a network of delivery options, reaching 90% of the EU and UK population within a two-day window 90% of the EU and UK population Reached within a two-day delivery window 99.8% Order accuracy 2 Zoom in EUR: creating the right scale for your e-fulfilment operations in selected hot-spots across the Region Budapest, HU

Classification: Public eDelivery Europe Your one-stop plug to a truly integrated parcel supply chain in Europe

Classification: Public ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ What’s in it for you? Increase delivery speed without losing inventory control 14

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