Slide 1

Slide 1 text

Smart ads integration means MONEY Slava Taraskin Unity Ads slava@unity3d.com

Slide 2

Slide 2 text

Concept Pre- Production Production Soft Launch Operation Launch Game Production Phases

Slide 3

Slide 3 text

Concept Pre- Production Production Soft Launch Operation Launch Game Production Phases

Slide 4

Slide 4 text

Soft Launch: 
 Preparing for Success

Slide 5

Slide 5 text

How to measure rewarded video during softlaunch?

Slide 6

Slide 6 text

% of DAU Watching Ads 30%

Slide 7

Slide 7 text

% of DAU Watching Ads 60%

Slide 8

Slide 8 text

29% 20% 51% 27%

Slide 9

Slide 9 text

Ads per Watcher

Slide 10

Slide 10 text

2.7

Slide 11

Slide 11 text

55% x 5.2 49% x 4.5 52% x 4.2 48% x 6.8

Slide 12

Slide 12 text

Important!!! Use different Placement IDs for every Ad Placement + Enable Unity Analytics

Slide 13

Slide 13 text

Building on Success

Slide 14

Slide 14 text

Integrations Improvement

Slide 15

Slide 15 text

Analysis by Placement 70% 10% 20% What’s wrong? • Reward value • Currency balance • Message • UI / UX

Slide 16

Slide 16 text

No content

Slide 17

Slide 17 text

Summary More Data => Better Possibilities to Improve and Grow We are Here to Help You!

Slide 18

Slide 18 text

Conclusion Smart Ads Integration means MONEY!

Slide 19

Slide 19 text

No content

Slide 20

Slide 20 text

No content

Slide 21

Slide 21 text

No content

Slide 22

Slide 22 text

No content

Slide 23

Slide 23 text

No content

Slide 24

Slide 24 text

No content

Slide 25

Slide 25 text

Questions? Meet us @Unity Booth Email: slava@unity3d.com Skype: vyacheslav.taraskin Unity Ads Blog: http://bit.ly/ads_blog