Slide 1
Slide 1 text
Smart ads integration means
MONEY
Slava Taraskin
Unity Ads
slava@unity3d.com
Slide 2
Slide 2 text
Concept
Pre-
Production
Production
Soft
Launch
Operation
Launch
Game Production Phases
Slide 3
Slide 3 text
Concept
Pre-
Production
Production
Soft
Launch
Operation
Launch
Game Production Phases
Slide 4
Slide 4 text
Soft Launch:
Preparing for Success
Slide 5
Slide 5 text
How to measure rewarded video during softlaunch?
Slide 6
Slide 6 text
% of DAU Watching Ads
30%
Slide 7
Slide 7 text
% of DAU Watching Ads
60%
Slide 8
Slide 8 text
29%
20% 51% 27%
Slide 9
Slide 9 text
Ads per Watcher
Slide 10
Slide 10 text
2.7
Slide 11
Slide 11 text
55% x 5.2
49% x 4.5
52% x 4.2
48% x 6.8
Slide 12
Slide 12 text
Important!!!
Use different Placement IDs
for every Ad Placement
+ Enable Unity Analytics
Slide 13
Slide 13 text
Building on Success
Slide 14
Slide 14 text
Integrations Improvement
Slide 15
Slide 15 text
Analysis by Placement
70%
10%
20% What’s wrong?
• Reward value
• Currency balance
• Message
• UI / UX
Slide 16
Slide 16 text
No content
Slide 17
Slide 17 text
Summary
More Data => Better Possibilities
to Improve and Grow
We are Here to Help You!
Slide 18
Slide 18 text
Conclusion
Smart Ads Integration means MONEY!
Slide 19
Slide 19 text
No content
Slide 20
Slide 20 text
No content
Slide 21
Slide 21 text
No content
Slide 22
Slide 22 text
No content
Slide 23
Slide 23 text
No content
Slide 24
Slide 24 text
No content
Slide 25
Slide 25 text
Questions?
Meet us @Unity Booth
Email: slava@unity3d.com
Skype: vyacheslav.taraskin
Unity Ads Blog: http://bit.ly/ads_blog