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Slava Taraskin, Unity Ads

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November 15, 2017
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Slava Taraskin, Unity Ads

Smart Ads Integration Means MONEY

(White Nights Conference Moscow 2017)
The official conference website — http://wnconf.com

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November 15, 2017
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Transcript

  1. Smart ads integration means MONEY Slava Taraskin Unity Ads [email protected]

  2. Concept Pre- Production Production Soft Launch Operation Launch Game Production

    Phases

  3. Concept Pre- Production Production Soft Launch Operation Launch Game Production

    Phases

  4. Soft Launch: 
 Preparing for Success

  5. How to measure rewarded video during softlaunch?

  6. % of DAU Watching Ads 30%

  7. % of DAU Watching Ads 60%

  8. 29% 20% 51% 27%

  9. Ads per Watcher

  10. 2.7

  11. 55% x 5.2 49% x 4.5 52% x 4.2 48%

    x 6.8

  12. Important!!! Use different Placement IDs for every Ad Placement +

    Enable Unity Analytics

  13. Building on Success

  14. Integrations Improvement

  15. Analysis by Placement 70% 10% 20% What’s wrong? • Reward

    value • Currency balance • Message • UI / UX
  16. None

  17. Summary More Data => Better Possibilities to Improve and Grow

    We are Here to Help You!

  18. Conclusion Smart Ads Integration means MONEY!

  19. None
  20. None
  21. None
  22. None
  23. None
  24. None

  25. Questions? Meet us @Unity Booth Email: [email protected] Skype: vyacheslav.taraskin Unity

    Ads Blog: http://bit.ly/ads_blog