Slava Taraskin, Unity Ads

Smart Ads Integration Means MONEY

(White Nights Conference Moscow 2017)
The official conference website — http://wnconf.com

Transcript

1. Smart ads integration means MONEY Slava Taraskin Unity Ads slava@unity3d.com
2. Concept Pre- Production Production Soft Launch Operation Launch Game Production Phases
3. Concept Pre- Production Production Soft Launch Operation Launch Game Production Phases
4. Soft Launch: 
 Preparing for Success
5. How to measure rewarded video during softlaunch?
6. % of DAU Watching Ads 30%
7. % of DAU Watching Ads 60%
8. 29% 20% 51% 27%
9. Ads per Watcher
10. 2.7
11. 55% x 5.2 49% x 4.5 52% x 4.2 48% x 6.8
12. Important!!! Use different Placement IDs for every Ad Placement + Enable Unity Analytics
13. Building on Success
14. Integrations Improvement
15. Analysis by Placement 70% 10% 20% What’s wrong? • Reward value • Currency balance • Message • UI / UX
17. Summary More Data => Better Possibilities to Improve and Grow We are Here to Help You!
18. Conclusion Smart Ads Integration means MONEY!
25. Questions? Meet us @Unity Booth Email: slava@unity3d.com Skype: vyacheslav.taraskin Unity Ads Blog: http://bit.ly/ads_blog