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Slava Taraskin, Unity Ads

Ad234dd95cba9583d22026dcbb44ce9a?s=47 wnconf
November 15, 2017

Slava Taraskin, Unity Ads

Smart Ads Integration Means MONEY

(White Nights Conference Moscow 2017)
The official conference website — http://wnconf.com

Ad234dd95cba9583d22026dcbb44ce9a?s=128

wnconf

November 15, 2017
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Transcript

  1. Smart ads integration means MONEY Slava Taraskin Unity Ads slava@unity3d.com

  2. Concept Pre- Production Production Soft Launch Operation Launch Game Production

    Phases
  3. Concept Pre- Production Production Soft Launch Operation Launch Game Production

    Phases
  4. Soft Launch: 
 Preparing for Success

  5. How to measure rewarded video during softlaunch?

  6. % of DAU Watching Ads 30%

  7. % of DAU Watching Ads 60%

  8. 29% 20% 51% 27%

  9. Ads per Watcher

  10. 2.7

  11. 55% x 5.2 49% x 4.5 52% x 4.2 48%

    x 6.8
  12. Important!!! Use different Placement IDs for every Ad Placement +

    Enable Unity Analytics
  13. Building on Success

  14. Integrations Improvement

  15. Analysis by Placement 70% 10% 20% What’s wrong? • Reward

    value • Currency balance • Message • UI / UX
  16. None
  17. Summary More Data => Better Possibilities to Improve and Grow

    We are Here to Help You!
  18. Conclusion Smart Ads Integration means MONEY!

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  25. Questions? Meet us @Unity Booth Email: slava@unity3d.com Skype: vyacheslav.taraskin Unity

    Ads Blog: http://bit.ly/ads_blog