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RESEARCH
@
Jasper
11/22
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Hello! I’m Jasper
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Agenda
1. (UX) Research(er)?
2. Research @U-NEXT
3. Why U-NEXT
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(UX)
Research
(er)?
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Who?
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No content
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No content
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USER
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Research リサーチ
noun
the systematic investigation into and study of
materials and sources in order to establish facts and
reach new conclusions.
verb
investigate systematically.
/rɪˈsəːtʃ,ˈriːsəːtʃ/
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Research is trying
to discover the
unknown.
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Research(er) is the
people who
working on it.
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(UX)Research(er)
is the people who
working on the
user experience.
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Our Job is to
understand
user/customer
and discover the
insight.
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Our Job is to
understand
user/customer
and discover the
insight. Deeply!
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And let others
understand it.
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“When” to do
“What” with “Who”
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“When” to do
“What” with “Who”
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Validate
Discover
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Skills?
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Understand
People.
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Many methods
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Many methods
Interview
Survey
Testing
Talking
Listening
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If you have
superpower to
understand
people.
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If you have
superpower to
understand
people.
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Research
@U-NEXT
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We are…
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Online Video
Streaming
Company
+ Book + Music Content.
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We are (Netflix
+ Kindle +
Youtube Music)
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In the field of
entertainment.
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People’s Needs
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Basic Needs
Food, Clothing, Living,
Transportation…etc.
People’s Needs
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Basic Needs
Food, Clothing, Living,
Transportation…etc.
Entertainment
People’s Needs
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Watching
Content
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Emotion
Connection
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Everyone is
Different
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Diverse
Persona
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Journey
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Journey
Various
Painpoints
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Journey
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Why
U-NEXT
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No content
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Zero Based
Open-Mind
Supported
Wide Ecosystem
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Where are you?
Here!
Here!
Here!
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We don’t have
specific process,
It depend on the
problem.
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Let’s plan
together
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Team
Product
Planning
Product
Design
Customer
Insight
Brand
Creative
Customer
Support
Data Analysts
Researchers
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Product
Planning
Product
Design
Customer
Insight
Brand
Creative
Customer
Support
Role and
Responsibility
Data Analysts
Researchers Plan and Conduct Research; Analysis VoC and Data; Create
Prototype and Validate the hypothesis.
And “Share with team”
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Thank you for
your attention.