UX Researcher?

What is UX researcher?

Transcript

1. RESEARCH @ Jasper 11/22
2. Hello! I’m Jasper
3. Agenda 1. (UX) Research(er)? 2. Research @U-NEXT 3. Why U-NEXT
4. (UX) Research (er)?
5. Who?
8. USER
9. Research リサーチ noun the systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions. verb investigate systematically. /rɪˈsəːtʃ,ˈriːsəːtʃ/
10. Research is trying to discover the unknown.
11. Research(er) is the people who working on it.
12. (UX)Research(er) is the people who working on the user experience.
13. Our Job is to understand user/customer and discover the insight.
14. Our Job is to understand user/customer and discover the insight. Deeply!
15. And let others understand it.
16. “When” to do “What” with “Who”
17. “When” to do “What” with “Who”
18. Validate Discover
19. Skills?
20. Understand People.
21. Many methods
22. Many methods Interview Survey Testing Talking Listening
23. If you have superpower to understand people.
24. If you have superpower to understand people.
25. Research @U-NEXT
26. We are…
27. Online Video Streaming Company + Book + Music Content.
28. We are (Netflix + Kindle + Youtube Music)
29. In the field of entertainment.
30. People’s Needs
31. Basic Needs Food, Clothing, Living, Transportation…etc. People’s Needs
32. Basic Needs Food, Clothing, Living, Transportation…etc. Entertainment People’s Needs
33. Watching Content
34. Emotion Connection
35. Everyone is Different
36. Diverse Persona
37. Journey
38. Journey Various Painpoints
39. Journey
40. Why U-NEXT
42. Zero Based Open-Mind Supported Wide Ecosystem
43. Where are you? Here! Here! Here!
44. We don’t have specific process, It depend on the problem.
45. Let’s plan together
46. Team Product Planning Product Design Customer Insight Brand Creative Customer Support Data Analysts Researchers
47. Product Planning Product Design Customer Insight Brand Creative Customer Support Role and Responsibility Data Analysts Researchers Plan and Conduct Research; Analysis VoC and Data; Create Prototype and Validate the hypothesis. And “Share with team”
48. Thank you for your attention.