もし仮に、定性・定量リサーチを全開発者が自ら実施できるようになったとしたら #InsightTokyo / 20200325

by minamitary

Embed

Start on current slide

Slide 1

Slide 1 text

΋͠ԾʹɺఆੑɾఆྔϦαʔνΛ શ։ൃऀ͕ࣗΒ࣮ࢪͰ͖ΔΑ͏ʹͳͬͨͱͨ͠Β Insight Tokyo #1 pixiv Inc. Yosuke Morita

Slide 2

Slide 2 text

#InsightTokyo

Slide 3

Slide 3 text

΋͠ԾʹɺఆੑɾఆྔϦαʔνΛ શ։ൃऀ͕ࣗΒ࣮ࢪͰ͖ΔΑ͏ʹͳͬͨͱͨ͠Β

Slide 4

Slide 4 text

❌ɹ͜͏͢Δ΂͖ͩɺઐ໳৬͸ෆཁͩ ⭕ɹ͜ΕΛཧ૝ͱ͍ͯ͠Ζ͍Ζ΍ͬͯΈ͍ͯΔΑ

Slide 5

Slide 5 text

ઐ໳ྖҬͷίϥϘϨʔγϣϯͰ͸ͳ͘ σʔλ෼ੳ UXϦαʔν

Slide 6

Slide 6 text

ͦͷ֎ଆͷ෦෼ʹ͍ͭͯ࿩͠·͢ σʔλ෼ੳ UXϦαʔν

Slide 7

Slide 7 text

2015೥ϐΫγϒೖࣾ pixivӡӦຊ෦ॴଐ ΤϯδχΞ / UXϦαʔνϟʔ ϢʔβʔΠϯαΠτΛத৺ʹྖҬԣஅͰಈ͘ ৿ా ༸հ / @minamitary

Slide 8

Slide 8 text

ϐΫγϒגࣜձࣾ ૑࡞׆ಈ͕΋ͬͱָ͘͠ͳΔ ৔ॴΛ૑Δ ϐΫγϒͰ͸͜ͷཧ೦ͷ΋ͱɺ pixivΛ͸͡Ίͱ͢ΔΫϦΤΠλʔΛαϙʔτ͢ΔͨΊͷαʔϏεΛɺ ଟ਺ల։͍ͯ͠·͢ɻ

Slide 9

Slide 9 text

• ʮpixivʯͷϢʔβʔΛର৅ͱͨ͠UXϦαʔν • ͦͷखஈͱͯ͠ͷσʔλ׆༻ج൫ͷ੔උͱӡ༻ ొஃऀͷ͓࢓ࣄ಺༰ →ʮϢʔβʔΠϯαΠτΛ։ൃʹ׆͔͢͜ͱʯ

Slide 10

Slide 10 text

https://speakerdeck.com/minamitary/20190914

Slide 11

Slide 11 text

ϐΫγϒʹ͓͚ΔఆੑɾఆྔϦαʔν • ʮΧϧνϟʔʯΛѻ͏ʮςΫϊϩδʔʯاۀ • ʮఆੑʯͱʮఆྔʯ྆ऀͱ޲͖߹͏ඞཁੑ

Slide 12

Slide 12 text

ex: pixivͷ։ൃ •σʔλυϦϒϯͳҙࢥܾఆ͕ϝδϟʔ •ԾઆݕূαΠΫϧΛߴ଎Ͱ܁Γฦ͢ •·ͣ͸࡞ͬͯఏڙˠޮՌଌఆΛ௨ͯ͡஌ݟΛಘΔ

Slide 13

Slide 13 text

ex: pixivͷ։ൃ •ཁॴͰఆੑϦαʔνΛ࣮ࢪ •։ൃऀࣗ਎͕ϢʔβʔͰ͋Δ͜ͱ΋ଟ͘ɺࣾ಺Ϧαʔν͕׆ൃ

Slide 14

Slide 14 text

ຊ୊ σʔλ෼ੳ UXϦαʔν

Slide 15

Slide 15 text

ఆੑͷࣄྫ ᶃ ࣾ಺ϦαʔνจԽ ᶄ ෇ਵ͢ΔόΠΞεରࡦ ᶅ ڞ௨ݴޠͷఆٛ

Slide 16

Slide 16 text

ఆੑᶃ ࣾ಺ϦαʔνจԽ Slackͷࡶஊνϟϯωϧ͸υϝΠϯ஌ࣝͷๅݿ ର৅ͷτϐοΫΛ୳͠ɺ;Βͬͱೖ࣭ͬͯ໰͢Δ͚ͩͰ σΟʔϓͳ஌ݟ͕ಘΒΕͯศར

Slide 17

Slide 17 text

ఆੑᶃ ࣾ಺ϦαʔνจԽ ࣾ಺ʹࠜ෇͘૑࡞จԽͱ ͔ͦ͜ΒಘΕΕΔ ʮੜͷΠϯαΠτʯ https://inside.pixiv.blog/2020/01/24/180000

Slide 18

Slide 18 text

ఆੑᶄ όΠΞεରࡦ ಠࣗϦαʔν͸όΠΞεͷԹচ…… →ʮͦΕͰ਺஋վળ͢ΔΜ͚ͩͬʁʯͷA/BςετݕূΛਪ঑

Slide 19

Slide 19 text

ఆੑᶄ όΠΞεରࡦ ఆྔσʔλ΋ສೳͰ͸ແ͍…… → ৽ଔΛର৅ʹʰϑΝΫτϑϧωεʱಡॻձΛ࣮ࢪ

Slide 20

Slide 20 text

ఆੑᶅʮϚΠϯυλΠϓʯ Ϣʔβʔʹର͢Δղ૾౓Λ্͛ΔͨΊͷڞ௨ݴޠΛఆٛ ͨͱ͑͹ʮΫϦΤΠλʔʯͱ͍ͬͯ΋ϚΠϯυͷ͋ΓΑ͏͸༷ʑ ΠϝʔδɿʮϓϩϚΠϯυʯʮΤϯδϣΠϚΠϯυʯ

Slide 21

Slide 21 text

ఆੑᶅʮϚΠϯυλΠϓʯ Ϣʔβʔϖϧιφͱͷҧ͍ɿ • ҰਓҰਓ͕༷ʑͳϚΠϯυλΠϓΛ͍࣋ͬͯΔ • ڧऑ͕͋Γɺ࣌ͱ৔߹ʹΑͬͯมԽ͢Δ

Slide 22

Slide 22 text

ఆੑᶅʮϚΠϯυλΠϓʯ ଟ༷ͳϢʔβʔΛଟ༷ͳ··೺Ѳ͢ΔͨΊͷ ίϛϡχέʔγϣϯπʔϧ

Slide 23

Slide 23 text

ఆྔͷࣄྫ ᶃ Ϣʔβʔத৺ͷσʔλ੔උ ᶄ σʔλ͔ΒͷΠϯαΠτநग़αΠΫϧ ᶅ σʔλϦςϥγʔͷఈ্͛

Slide 24

Slide 24 text

ఆྔᶃ Ϣʔβʔத৺ͷσʔλ੔උ ෼ੳπʔϧͷ੔උ + σʔλͷத਎ͷ੔උ ex: ੜϩάΛࢀর͠ͳͯ͘΋͍͍Α͏ʹࣄલॲཧ ex: ʮϢʔβʔ਺ʯΛ࣠ʹ͞·͟·ͳࢦඪΛ ࣄલूܭɾμογϡϘʔυԽ

Slide 25

Slide 25 text

ఆྔᶄ ΠϯαΠτநग़αΠΫϧ • ࢪࡦͷޮՌଌఆͱ͸ผʹओཁࢦඪΛ၆ᛌͯ͠ϞχλϦϯά͢Δμογϡ ϘʔυΛσʔλ੔උؚΊ։ൃ • ΢ΟʔΫϦʔͰ਺஋ͷಈ޲ͷαϚϦʔΛ࡞੒ɾ஝ੵ • ಉ͘͡΢ΟʔΫϦʔͰʮϢʔβʔΠϯαΠτఆྫʯΛ࣮ࢪ • ࢪࡦͷޮՌଌఆ݁Ռ΋ؚΊʮͲ͏ͯ͜͠͏ͳ͔ͬͨʯΛ෼ੳɾٞ࿦

Slide 26

Slide 26 text

ఆྔᶄ ΠϯαΠτநग़αΠΫϧ BUILD MEASURE LEARN

Slide 27

Slide 27 text

ఆྔᶅ σʔλϦςϥγʔͷఈ্͛ • શࣾͷσʔλυϦϒϯจԽΛਪਐ͢Δʮσʔλۦಈਪਐࣨʯ • ଟछଟ༷ͳ૬ஊʹ౴͑Δʮ෼ੳϫΫϫΫλΠϜʯ • UXϦαʔνࢹ఺Ͱ෼ੳπʔϧͷHowͰ͸ͳ͘WhyΛֶͿษڧձΛ࣮ࢪ

Slide 28

Slide 28 text

΍ΕΔ͜ͱ͸ͨ͘͞Μ͋Δ

Slide 29

Slide 29 text

၆ᛌͯ͠ݟ͑ͯ͘Δ͜ͱ ࢓૊ΈΛ࡞ΔɺαΠΫϧΛ࡞Δ ʮΧδϡΞϧͳϦαʔνΧϧνϟʔΛ࡞Δʯ ݁Ռతͱͯ͠ ʮఆੑɾఆྔͷؒʹάϥσʔγϣϯ͕Ͱ͖Δʯ

Slide 30

Slide 30 text

΋͠ԾʹɺఆੑɾఆྔϦαʔνΛ શ։ൃऀ͕ࣗΒ࣮ࢪͰ͖ΔΑ͏ʹͳͬͨͱͨ͠Β վΊͯ…

Slide 31

Slide 31 text

֎ଆΛॆ࣮ͤ͞Δ σʔλ෼ੳ UXϦαʔν

Slide 32

Slide 32 text

ͦͷ্Ͱઐ໳ྖҬΛಥ͖٧Ί͍ͯ͘ σʔλ෼ੳ UXϦαʔν

Slide 33

Slide 33 text

ϫΫϫΫ͠·ͤΜ͔ʁ

Slide 34

Slide 34 text

Takeaways • σʔλ෼ੳͱUXϦαʔνͷؒʹάϥσʔγϣϯΛ࡞Δ • ͦͷͨΊʹΧδϡΞϧͳϦαʔνΧϧνϟʔΛ࡞Δ • ͦͷ্Ͱ໨తϕʔεͰ֤छઐ໳ྖҬΛಥ͖٧Ί͍ͯ͘