1ヶ月半でプッシュ通知許諾率を17％から40％にあげた話 - Speaker Deck

1ヶ月半でプッシュ通知許諾率を17％から40％にあげた話

by Takeshi Akutsu

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ϲ݄൒Ͱϓογϡ௨஌ڐ୚཰ Λˋ͔Βˋʹ͋͛ͨ࿩ Ѩٱ௡ַࢤ גࣜձࣾλΠϛʔ J04%$

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ࣗݾ঺հ 5BLFTIJ"LVUTV 5XJUUFSTLZ@

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ʮҰൠతʹ௨஌ڐ୚཰͸dΒ͍͠ͷͰɺ ๻ͨͪ͸ˋΛ໨ࢦ͠·͠ΐ͏ʯ

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ϓογϡ௨஌Λ࣮૷͢Δࡍɺ େ͖͘એݴͯ͠͠·͍ͬͯ·ͨ͠

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ڐ୚཰ˋΛୡ੒͢Δൿࡦ ࣗવͳྲྀΕͰೝূύωϧΛग़͢ ͳͥϓογϡ௨஌͕ඞཁͳͷ͔͖ͪΜͱઆ໌͢Δ

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ࣗવͳྲྀΕͰೝূύωϧΛग़͢

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ͳͥϓογϡ௨஌͕ ඞཁͳͷ͔ ͖ͪΜͱઆ໌͢Δ

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׬ᘳ΍Μ

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ͨͩɺݱ࣮͸ͦ͏؁͋͘Γ·ͤΜͰͨ͠ɻ

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શମฏۉɿ໿৽نฏۉɿdˋ

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ڐ୚཰ˋΛୡ੒͢Δൿࡦ ࣗવͳྲྀΕͰೝূύωϧΛग़͢ ͳͥϓογϡ௨஌͕ඞཁͳͷ͔͖ͪΜͱઆ໌͢Δ &&& ˞΋ͪΖΜɺҰ֓ʹݴ͍੾ΕΔ΋ͷͰ͸ͳ͍ͱࢥ͍·͢ɻ

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શମฏۉɿ໿৽نฏۉɿdˋ

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৽نϢʔβͷฏۉΊͬͪΌ௿ʂ

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શମฏۉɿ໿৽نฏۉɿdˋ

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৽نϢʔβͷڐ୚཰͕৳ͼͣɺ ͦͷ݁Ռͱͯ͠ɺ શମฏۉ΋ԡ͠Լ͛ΒΕ͍ͯ·ͨ͠ɻ

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ϓογϡ௨஌ঝ୚ύωϧΛࣗવͳ ྲྀΕͰग़ͦ͏ͱ͢Δ͋·Γɺಋઢ ͕Ԟͷํʹߦͬͯ͠·͍ͬͯͨɻ

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௨஌ύωϧ͕දࣔ͞ΕΔલʹ ΈΜͳ཭୤ͪ͠Όͬͯͨ

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ૉ௚ʹॳճىಈ௚ޙʹ ঝ୚ύωϧΛग़ͯ͠Έͨ

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ͦͯ͠ʜ

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݁࿦ ճ͔͠දࣔ͞Εͳ͍௨஌ύωϧΛͲͷλΠϛϯάͰग़͔͢͸େ੾ɻ ͚ͩͲɺͦΕҎ্ʹɺ ॳճىಈͰར༻͞ΕΔಋઢͷதʹ ௨஌ύωϧΛஔ͘͜ͱ͕େ੾ʂʂ

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͓·͚ ճ௨஌ύωϧग़ͯ͠൱ఆ͞ Εͯ΋ɺ͜Μͳײ͡Ͱ܁Γฦ ͠௨஌࠵ଅ͢Ε͹Φοέʔ