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1ヶ月半でプッシュ通知許諾率を17%から40%にあげた話
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Takeshi Akutsu
September 06, 2019
Programming
12k
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1ヶ月半でプッシュ通知許諾率を17%から40%にあげた話
iOSDC2019 Track A(2019/09/06 16:30~)で話した内容です。
Takeshi Akutsu
September 06, 2019
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Transcript
ϲ݄Ͱϓογϡ௨ڐ Λˋ͔Βˋʹ͋͛ͨ Ѩٱַࢤ גࣜձࣾλΠϛʔ J04%$
ࣗݾհ 5BLFTIJ"LVUTV 5XJUUFSTLZ@
ʮҰൠతʹ௨ڐdΒ͍͠ͷͰɺ ͨͪˋΛࢦ͠·͠ΐ͏ʯ
ϓογϡ௨Λ࣮͢Δࡍɺ େ͖͘એݴͯ͠͠·͍ͬͯ·ͨ͠
ڐˋΛୡ͢Δൿࡦ ࣗવͳྲྀΕͰೝূύωϧΛग़͢ ͳͥϓογϡ௨͕ඞཁͳͷ͔͖ͪΜͱઆ໌͢Δ
ࣗવͳྲྀΕͰೝূύωϧΛग़͢
ͳͥϓογϡ௨͕ ඞཁͳͷ͔ ͖ͪΜͱઆ໌͢Δ
ᘳΜ
ͨͩɺݱ࣮ͦ͏͋͘Γ·ͤΜͰͨ͠ɻ
શମฏۉɿ৽نฏۉɿdˋ
ڐˋΛୡ͢Δൿࡦ ࣗવͳྲྀΕͰೝূύωϧΛग़͢ ͳͥϓογϡ௨͕ඞཁͳͷ͔͖ͪΜͱઆ໌͢Δ &&& ˞ͪΖΜɺҰ֓ʹݴ͍ΕΔͷͰͳ͍ͱࢥ͍·͢ɻ
શମฏۉɿ৽نฏۉɿdˋ
৽نϢʔβͷฏۉΊͬͪΌʂ
શମฏۉɿ৽نฏۉɿdˋ
৽نϢʔβͷڐ͕৳ͼͣɺ ͦͷ݁Ռͱͯ͠ɺ શମฏۉԡ͠Լ͛ΒΕ͍ͯ·ͨ͠ɻ
ϓογϡ௨ঝύωϧΛࣗવͳ ྲྀΕͰग़ͦ͏ͱ͢Δ͋·Γɺಋઢ ͕Ԟͷํʹߦͬͯ͠·͍ͬͯͨɻ
௨ύωϧ͕දࣔ͞ΕΔલʹ ΈΜͳͪ͠Όͬͯͨ
ૉʹॳճىಈޙʹ ঝύωϧΛग़ͯ͠Έͨ
None
ͦͯ͠ʜ
݁ ճ͔͠දࣔ͞Εͳ͍௨ύωϧΛͲͷλΠϛϯάͰग़͔͢େɻ ͚ͩͲɺͦΕҎ্ʹɺ ॳճىಈͰར༻͞ΕΔಋઢͷதʹ ௨ύωϧΛஔ͘͜ͱ͕େʂʂ
͓·͚ ճ௨ύωϧग़ͯ͠൱ఆ͞ Εͯɺ͜Μͳײ͡Ͱ܁Γฦ ͠௨࠵ଅ͢ΕΦοέʔ