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BUILDING MOBILE ESPORTS
White Nights,
Moscow
16.10.2018
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ABOUT GUNS OF BOOM
55 MILLIONS players in 1,5 years
1 MILLION players online every day
Most popular in: US, EU West, LATAM
HUGE community: 2 MILLIONS followers
BEST mobile FPS - by PocketGamer
Trend of the Year Nominee - by Apple
Best Mobile Game of the Year (2017) nominee
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WTF IS
ESPORTS
?
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CHALLENGES
‣ Ecosystem
‣ Audience
‣ Product
‣ Show
‣ Community
The game ≠ esport, BUT esport = the game
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$
‣Retention
‣Marketing (product in action)
‣Brand awareness
‣LTV
GOALS
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$200.000 Total prize pool
INAUGURAL SEASON
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‣ ProPlay Mode
‣ Unique technical
integration
‣ Spectator Mode (+AR)
‣ In-game promo
PRODUCT
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‣ Structure/logic
‣ Platforms/broadcasts
‣ Media/SMM
‣ PR
‣ Community
SHOW
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" Fully automated unique Guns of Boom & ESL world-first mobile in-
game integration made by Guns of Boom team;
" Mind-blowing spectator mode features available with the
accustomed standard of the big PC titles;
" Comprehensive in-game and media esports events and broadcasts
promotion strategy in partnership with social networks.
" $200.000 prize pot for the whole season;
" More than 2k unique online viewers on the first GO4 broadcast without
any promotion;
" Guns of Boom professional esports team forZe formed of the well-known
Guns of Boom CIS team TRIADA [ZEON] members.
ESPORTS
achievements
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Esports
Gamer
Regular
Player
VS
55 min / day
105 min / day
16 days / month
24 days / month
PLAYERS
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Let’s create mobile esports!
[email protected]
Nik Sherman
Head of Strategy, Game Insight