Natalie Portier, Appodeal

by wnconf

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WHAT WE’VE LEARNED ABOUT ADS AFTER ANALYZING 166 MILLION USERS 2017

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© 2018 Appodeal Inc. Region Rewarded Video Banner Rich Interstitial Video United States $9,52 $0,51 $5,09 $5,45 Western Europe $4,85 $0,22 $2,20 $2,50 Eastern Europe $1,69 $0,11 $1,13 $1,37 East Asia $6,01 $0,27 $3,45 $4,18 Latin America $1,46 $0,13 $1,23 $1,03 All 5 regions

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© 2018 Appodeal Inc. Rewarded Video Ads: all regions $0,00 $1,27 $2,55 $3,82 $5,09 $6,36 $7,64 $8,91 $10,18 $11,45 $12,73 $14,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Region High Low Average United States $13,73 $7,61 $9,52 Western Europe $7,10 $3,66 $4,85 Eastern Europe $2,48 $1,19 $1,69 East Asia $8,06 $4,36 $6,01 Latin America $1,92 $0,94 $1,46 Monthly Average eCPM Monetization trends January - November 2017

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© 2018 Appodeal Inc. Banner Ads: all regions $0,00 $0,12 $0,23 $0,35 $0,47 $0,58 $0,70 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Region High Low Average United States $0,64 $0,42 $0,51 Western Europe $0,27 $0,17 $0,22 Eastern Europe $0,15 $0,06 $0,11 East Asia $0,35 $0,20 $0,27 Latin America $0,17 $0,07 $0,13 Monthly Average eCPM Monetization trends January - November 2017

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© 2018 Appodeal Inc. Rich Interstitial: all regions $0,00 $1,00 $2,00 $3,00 $4,00 $5,00 $6,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Region High Low Average United States $5,84 $4,42 $5,09 Western Europe $2,73 $1,89 $2,20 Eastern Europe $1,42 $0,77 $1,13 East Asia $4,12 $2,92 $3,45 Latin America $1,47 $0,99 $1,23 Monthly Average eCPM Monetization trends January - November 2017

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© 2018 Appodeal Inc. Video Ads: all regions $0,00 $1,17 $2,33 $3,50 $4,67 $5,83 $7,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Region High Low Average United States $6,41 $4,74 $5,45 Western Europe $3,33 $2,05 $2,50 Eastern Europe $1,82 $1,04 $1,37 East Asia $5,58 $3,58 $4,22 Latin America $1,95 $0,75 $1,03 Monthly Average eCPM Monetization trends January - November 2017

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© 2018 Appodeal Inc. United States: all formats $0,00 $2,33 $4,67 $7,00 $9,33 $11,67 $14,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Ad Format High Low Average Rewarded Video $13,73 $7,61 $9,52 Banner $0,64 $0,42 $0,51 Rich Interstitial $5,84 $4,51 $5,09 Video $6,41 $4,74 $5,45 Monthly Average eCPM Monetization trends January - November 2017

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Western Europe © 2018 Appodeal Inc. Andorra Austria Belgium Denmark Finland France Germany Iceland Ireland Isle of Man Italy Jersey Liechtenstein Luxembourg Malta Monaco Netherlands Norway Portugal San Marino Spain Sweden Switzerland United Kingdom Vatican City

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© 2018 Appodeal Inc. Western Europe: all formats $0,00 $1,17 $2,33 $3,50 $4,67 $5,83 $7,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Ad Format High Low Average Rewarded Video $7,10 $3,66 $4,85 Banner $0,27 $0,17 $0,22 Rich Interstitial $2,73 $1,89 $2,20 Video $3,33 $2,05 $2,50 Monthly Average eCPM Monetization trends January - November 2017

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Eastern Europe © 2018 Appodeal Inc. Albania Belarus Bosnia & Herzegovina Bulgaria Croatia Czech Republic Estonia Greece Hungary Latvia Lithuania Macedonia Moldova Montenegro Poland Romania Russia Serbia Slovakia Slovenia Ukraine

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© 2018 Appodeal Inc. Eastern Europe: all formats $0,00 $0,50 $1,00 $1,50 $2,00 $2,50 $3,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Ad Format High Low Average Rewarded Video $2,48 $1,19 $1,69 Banner $0,15 $0,06 $0,11 Rich Interstitial $1,42 $0,77 $1,13 Video $1,82 $1,04 $1,37 Monthly Average eCPM Monetization trends January - November 2017

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© 2018 Appodeal Inc. East Asia: all formats $0,00 $1,33 $2,67 $4,00 $5,33 $6,67 $8,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Ad Format High Low Average Rewarded Video $8,06 $4,36 $6,01 Banner $0,35 $0,20 $0,27 Rich Interstitial $4,12 $2,92 $3,45 Video $5,58 $3,58 $4,18 Monthly Average eCPM Monetization trends January - November 2017

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Latin America © 2018 Appodeal Inc. Argentina Belize Bolivia Brazil Chile Colombia Costa Rica Ecuador El Salvador Falkland Islands French Guiana Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname Uruguay Venezuela

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© 2018 Appodeal Inc. Latin America: all formats $0,00 $0,33 $0,67 $1,00 $1,33 $1,67 $2,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Ad Format High Low Average Rewarded Video $1,92 $0,94 $1,46 Banner $0,16 $0,07 $0,13 Rich Interstitial $1,47 $0,99 $1,23 Video $1,95 $0,75 $1,03 Monthly Average eCPM Monetization trends January - November 2017