Natalie Portier, Appodeal

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March 19, 2018

Natalie Portier, Appodeal

What Did We Learn About Ads After Analyzing Over 160 Million Users?

(White Nights Conference Prague 2018)
The official conference website — http://wnconf.com

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March 19, 2018
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  1. 2.

    Scope © 2018 Appodeal Inc. 31k Apps 60+ Demand Sources

    69B+ Impressions 5 Region 4 Ad Formats 166,798,92 MAU
  2. 3.

    Rankin g © 2018 Appodeal Inc. Ad Monetizatio n Power

    Ranking = eCPM Average x Impressions (Ad requests x Fill Rate) bit.ly/AppodealMetricsRU bit.ly/AppodealMetricsEN
  3. 5.

    © 2018 Appodeal Inc. Region Rewarded Video Banner Rich Interstitial

    Video United States $9,52 $0,51 $5,09 $5,45 Western Europe $4,85 $0,22 $2,20 $2,50 Eastern Europe $1,69 $0,11 $1,13 $1,37 East Asia $6,01 $0,27 $3,45 $4,18 Latin America $1,46 $0,13 $1,23 $1,03 All 5 regions
  4. 6.

    © 2018 Appodeal Inc. Rewarded Video Ads: all regions $0,00

    $1,27 $2,55 $3,82 $5,09 $6,36 $7,64 $8,91 $10,18 $11,45 $12,73 $14,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Region High Low Average United States $13,73 $7,61 $9,52 Western Europe $7,10 $3,66 $4,85 Eastern Europe $2,48 $1,19 $1,69 East Asia $8,06 $4,36 $6,01 Latin America $1,92 $0,94 $1,46 Monthly Average eCPM Monetization trends January - November 2017
  5. 7.

    © 2018 Appodeal Inc. Banner Ads: all regions $0,00 $0,12

    $0,23 $0,35 $0,47 $0,58 $0,70 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Region High Low Average United States $0,64 $0,42 $0,51 Western Europe $0,27 $0,17 $0,22 Eastern Europe $0,15 $0,06 $0,11 East Asia $0,35 $0,20 $0,27 Latin America $0,17 $0,07 $0,13 Monthly Average eCPM Monetization trends January - November 2017
  6. 8.

    © 2018 Appodeal Inc. Rich Interstitial: all regions $0,00 $1,00

    $2,00 $3,00 $4,00 $5,00 $6,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Region High Low Average United States $5,84 $4,42 $5,09 Western Europe $2,73 $1,89 $2,20 Eastern Europe $1,42 $0,77 $1,13 East Asia $4,12 $2,92 $3,45 Latin America $1,47 $0,99 $1,23 Monthly Average eCPM Monetization trends January - November 2017
  7. 9.

    © 2018 Appodeal Inc. Video Ads: all regions $0,00 $1,17

    $2,33 $3,50 $4,67 $5,83 $7,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Region High Low Average United States $6,41 $4,74 $5,45 Western Europe $3,33 $2,05 $2,50 Eastern Europe $1,82 $1,04 $1,37 East Asia $5,58 $3,58 $4,22 Latin America $1,95 $0,75 $1,03 Monthly Average eCPM Monetization trends January - November 2017
  8. 12.

    © 2018 Appodeal Inc. United States: all formats $0,00 $2,33

    $4,67 $7,00 $9,33 $11,67 $14,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Ad Format High Low Average Rewarded Video $13,73 $7,61 $9,52 Banner $0,64 $0,42 $0,51 Rich Interstitial $5,84 $4,51 $5,09 Video $6,41 $4,74 $5,45 Monthly Average eCPM Monetization trends January - November 2017
  9. 13.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 1 2 3 4 5 AppLovin Tapjoy Unity Ads AdColony Vungle United States: Rewarded Video Ads
  10. 14.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 1 3 4 5 Amazon Ads Inneractive Marketplace Smaato AdMob United States: Banner Ads Major Marketplace Anonymous 2
  11. 15.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 Facebook AN Major Marketplace Anonymous United States: Rich Interstitials StartApp Amazon Ads 2 3 4 5 1 AdMob
  12. 16.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 AppLovin Major Marketplace Anonymous United States: Video Ads Unity Ads AdColony Vungle 1 2 3 4 5
  13. 17.

    Western Europe © 2018 Appodeal Inc. Andorra Austria Belgium Denmark

    Finland France Germany Iceland Ireland Isle of Man Italy Jersey Liechtenstein Luxembourg Malta Monaco Netherlands Norway Portugal San Marino Spain Sweden Switzerland United Kingdom Vatican City
  14. 18.

    © 2018 Appodeal Inc. Western Europe: all formats $0,00 $1,17

    $2,33 $3,50 $4,67 $5,83 $7,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Ad Format High Low Average Rewarded Video $7,10 $3,66 $4,85 Banner $0,27 $0,17 $0,22 Rich Interstitial $2,73 $1,89 $2,20 Video $3,33 $2,05 $2,50 Monthly Average eCPM Monetization trends January - November 2017
  15. 19.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 AppLovin Tapjoy Unity Ads AdColony Vungle Western Europe: Rewarded Video Ads 1 2 3 4 5
  16. 20.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 Amazon Ads Inneractive Marketplace Smaato AdMob Major Marketplace Anonymous Western Europe: Banner Ads 1 2 3 4 5
  17. 21.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 Facebook AN AdMob Major Marketplace Anonymous Western Europe: Rich Interstitials StartApp Inneractive Marketplace 1 2 3 4 5
  18. 22.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 AppLovin Major Marketplace Anonymous Western Europe: Video Ads Unity Ads AdColony Vungle 1 2 3 4 5
  19. 23.

    Eastern Europe © 2018 Appodeal Inc. Albania Belarus Bosnia &

    Herzegovina Bulgaria Croatia Czech Republic Estonia Greece Hungary Latvia Lithuania Macedonia Moldova Montenegro Poland Romania Russia Serbia Slovakia Slovenia Ukraine
  20. 24.

    © 2018 Appodeal Inc. Eastern Europe: all formats $0,00 $0,50

    $1,00 $1,50 $2,00 $2,50 $3,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Ad Format High Low Average Rewarded Video $2,48 $1,19 $1,69 Banner $0,15 $0,06 $0,11 Rich Interstitial $1,42 $0,77 $1,13 Video $1,82 $1,04 $1,37 Monthly Average eCPM Monetization trends January - November 2017
  21. 25.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 AppLovin Tapjoy Unity Ads AdColony MyTarget Eastern Europe: Rewarded Video Ads 1 2 3 4 5
  22. 26.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 Inneractive Marketplace AdMob Major Marketplace Anonymous Eastern Europe: Banner Ads MyTarget 1 2 4 5 Yandex 3
  23. 27.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 Major Marketplace Anonymous Eastern Europe: Rich Interstitials StartApp Yandex 3 4 5 AdMob MyTarget 1 2
  24. 28.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 AppLovin Major Marketplace Anonymous Eastern Europe: Video Ads Unity Ads AdColony Vungle 1 2 3 4 5
  25. 30.

    © 2018 Appodeal Inc. East Asia: all formats $0,00 $1,33

    $2,67 $4,00 $5,33 $6,67 $8,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Ad Format High Low Average Rewarded Video $8,06 $4,36 $6,01 Banner $0,35 $0,20 $0,27 Rich Interstitial $4,12 $2,92 $3,45 Video $5,58 $3,58 $4,18 Monthly Average eCPM Monetization trends January - November 2017
  26. 31.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 AppLovin Tapjoy Unity Ads AdColony East Asia: Rewarded Video Ads Vungle 1 2 3 4 5
  27. 32.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 Amazon Ads Inneractive Marketplace Smaato AdMob Major Marketplace Anonymous East Asia: Banner Ads 1 2 3 4 5
  28. 33.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 Facebook AN East Asia: Rich Interstitials StartApp AppLovin 1 3 4 5 Major Marketplace Anonymous 2 AdMob
  29. 34.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 AppLovin Major Marketplace Anonymous East Asia: Video Ads Unity Ads AdColony Vungle 1 2 3 4 5
  30. 35.

    Latin America © 2018 Appodeal Inc. Argentina Belize Bolivia Brazil

    Chile Colombia Costa Rica Ecuador El Salvador Falkland Islands French Guiana Guatemala Guyana Honduras Mexico Nicaragua Panama Paraguay Peru Suriname Uruguay Venezuela
  31. 36.

    © 2018 Appodeal Inc. Latin America: all formats $0,00 $0,33

    $0,67 $1,00 $1,33 $1,67 $2,00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Ad Format High Low Average Rewarded Video $1,92 $0,94 $1,46 Banner $0,16 $0,07 $0,13 Rich Interstitial $1,47 $0,99 $1,23 Video $1,95 $0,75 $1,03 Monthly Average eCPM Monetization trends January - November 2017
  32. 37.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 AppLovin Tapjoy AdColony Latin America: Rewarded Video Ads Major Marketplace Anonymous AdMob 1 2 3 4 5
  33. 38.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 Inneractive Marketplace Smaato AdMob Major Marketplace Anonymous Latin America: Banner Ads Facebook AN 1 2 3 4 5
  34. 39.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 AdMob Major Marketplace Anonymous Latin America: Rich Interstitials Inneractive Marketplace Smaato AppLovin 1 2 3 4 5
  35. 40.

    © 2018 Appodeal Inc. Monetization Power Ranking January - November

    2017 AppLovin Major Marketplace Anonymous Latin America: Video Ads Unity Ads AdColony Vungle 1 2 3 4 5