BAN_mercariSXSW2019 - Speaker Deck

BAN_mercariSXSW2019

by chihiroban

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ग़ձ͍ɺֶͼɺڞ༗͢Δɻ -ݱ஍Ͱײ͡ΔSXSWͷຊ࣭ͱ͸- Chihiro Ban Kyushu University 2019/03/28 @ϝϧΧϦຊࣾ 1

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TIME TABLE 1.ࣗݾ঺հ 2.ࢀՃલͷԾઆ 3.ҹ৅ʹ࢒ͬͨ  ηογϣϯ 4.൸࿐͢Δ͚ͩ͡Όͳ͍ɺ  ੜ·ΕΔ৔ॴ, SXSW 5.·ͱΊ 2

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൐ ͪͻΖ ➤ ۝भେֶ3೥  21ੈلϓϩάϥϜ / จԽਓྨֶઐ߈  ʢਓؒͷ෺ޠΛ௨ͯࣾ͠ձͷγεςϜΛֶͿʣ ➤ “ΞΧσϛοΫͳΞΫςΟϏετʹ”  ʮࣾձਓͷχϡʔε઀৮ܦ࿏ʯ  ʹؔ͢Δ࣭తௐࠪ ➤ Ωʔϫʔυ  #จԽɹ#ଟ༷ੑɹ#SDGs 3

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ɹɹɹɹɹɹɹ ηογϣϯ ࢀՃલΠϝʔδSXSW ϐον 4 τϨʔυγϣʔ ʢݟຊࢢ/ςοΫܥʣ Իָ&ϑΟϧϜ

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ɹɹɹɹɹɹɹɹ ɹɹɹɹɹɹɹηογϣϯ ࢀՃޙΠϝʔδSXSW ϐον 5 τϨʔυγϣʔ ʢݟຊࢢ/ςοΫܥʣ Իָ&ϑΟϧϜ

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2229 ηογϣϯ૯਺ 6

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ύωϧorߨԋܕ ֤اۀ/֤ࠃͷHOUSE 2229 ηογϣϯ૯਺ 7

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82 diversity & inclusion 130 142 media & journalism brands & marketing ύωϧorߨԋܕ 8

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CAN WE FIGHT FAKE NEWS WITHOUT KILLING THE TRUTH? ʢਅ࣮Λࡴͣ͞ʹࢲͨͪ͸ϑΣΠΫχϡʔεΛࠜઈ͢Δ͜ͱ͕Ͱ͖Δͷ͔ʁʣ 9 ެڞ੓ࡦϚωʔδϟʔ หޢ࢜/  New York Times هऀ ʔɹެࣜwebαΠτΑΓ

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10 ެڞ੓ࡦϚωʔδϟʔ หޢ࢜/  New York Times هऀ ެڞ੓ࡦϚωʔδϟʔ ʢ੓ࡦఏݴ΍εςʔΫϗϧμʔͱͷௐ੔ɾަবͳͲΛߦ͏ʣ ʮ͔ͭͯͷ࣍ظπΠολʔΛ୳ͤͱ͍͏෩ை͸΋͸΍ͳ͘ɺ શମͱͯ͠΋“ςοΫاۀղମ”ʹ஫໨͕ू·ͬͨɻʯ -क੎ʹճͬͨςοΫاۀͱɺʮSXSWʯʹ๚Εͨେ͖ͳస׵఺ CAN WE FIGHT FAKE NEWS WITHOUT KILLING THE TRUTH? ʢਅ࣮Λࡴͣ͞ʹࢲͨͪ͸ϑΣΠΫχϡʔεΛࠜઈ͢Δ͜ͱ͕Ͱ͖Δͷ͔ʁʣ ஫໨ !

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11 CAN WE FIGHT FAKE NEWS WITHOUT KILLING THE TRUTH? ʢਅ࣮Λࡴͣ͞ʹࢲͨͪ͸ϑΣΠΫχϡʔεΛࠜઈ͢Δ͜ͱ͕Ͱ͖Δͷ͔ʁʣ 69% ͷΞϝϦΧਓ͸χϡʔεΛ৴༻͍ͯ͠ͳ͍ 100ສ 1೔͋ͨΓ100ສ͍ۙϑΣΠΫχϡʔε ΞΧ΢ϯτΛফڈ͍ͯ͠Δ

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12 ެڞ੓ࡦϚωʔδϟʔ หޢ࢜/  New York Times هऀ υΠπਓهऀ ϑΣΠεϒοΫͰՈ଒͕㒷ᨱதইʹ͋ͬͨ࣌ʹ ϓϥοτϑΥʔϜͰ͋ͬͨϑΣΠεϒοΫ͸Կ΋ ͯ͘͠Εͳ͔ͬͨɻҰମͲ͏ͳ͍ͬͯΔΜͩʁ ੾ΓࠐΜͩ༐ؾ͋Δ࣭໰ʹ਺෼ͷେ͖ͳഥख͕ૹΒΕͨ CAN WE FIGHT FAKE NEWS WITHOUT KILLING THE TRUTH? ʢਅ࣮Λࡴͣ͞ʹࢲͨͪ͸ϑΣΠΫχϡʔεΛࠜઈ͢Δ͜ͱ͕Ͱ͖Δͷ͔ʁʣ

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13 ެڞ੓ࡦϚωʔδϟʔ หޢ࢜/  New York Times هऀ Ռͨͯ͠ϑΣΠΫχϡʔε͸ଞਓࣄͳͷ͔ʁ 1. ະདྷ㱠࠷৽ٕज़  தࠃ΍த౦ͳͲͷग़ల͸ͳ͍ 2. ΑΓྑ͍ࣾձΛͲ͏࡞Δ͔ʁ 3. ੈքΛϦʔυ͢Δʁʢ࡞͍ͬͯ͘ʣ   ɹɹɹɹɹˣ  ੈքͷைྲྀʹ͍͍ͭͯ͘ CAN WE FIGHT FAKE NEWS WITHOUT KILLING THE TRUTH? ʢਅ࣮Λࡴͣ͞ʹࢲͨͪ͸ϑΣΠΫχϡʔεΛࠜઈ͢Δ͜ͱ͕Ͱ͖Δͷ͔ʁʣ

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INTERACTION 14 ֗શମ͕ϥΠϒձ৔ͱͳΓɺࢸΔॴͰϥΠϒ͕ߦΘΕ͍ͯΔɻߦྻ͕Ͱ͖ͯதʹೖΕͳ͍΋ͷ΋

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INTERACTION 15 MoMAඒज़ؗσΟϨΫλʔͱͷग़ձ͍ ➤ ࣋ͬͯؼΕΔ΋ͷ͸͔͋ͬͨ ➤ શମతʹͲΜͳҹ৅Λड͚͔ͨ

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·ͱΊ ೔ຊʹ͍ͨΒग़ձ͑ͳ͔ͬͨΑ͏ͳۭؾײͷதͰ ະ஌ͷٕज़ɾจԽʹग़ձ͏ ݱ஍ʹߦ͔ͳ͍ͱΘ͔Βͳ͍ʮഽͰʯײ͡Δੈքͷ෩ை ͔ͦ͜ΒಘΒΕΔ৽ͨͳࢹ఺ Ξʔτ΍Իָ͸ΠϯλϥΫςΟϒͳ؀ڥΛ࡞Γ ͔ͦ͜Β৽ͨͳ΋ͷ͕ੜ·Εଓ͚Δ 16 ग़ձ͍ ֶͼ ڞ༗

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“ 1987೥͔Β͜ͷΠϕϯτ͸ڻ͘΄Ͳ༗ҙٛͳมԽΛ ਱͖͕͛ͯͨɺͦͷ֩ͱͳΔͷ͸ɺΞΠσΟΞΛڞ ༗͠ɺֶͼɺग़ձ͏ͨΊʹੈքத͔Βਓʑ͕ू·Δ ͜ͱͰɺSXSW͕ΫϦΤΠςΟϒͳਓʑʹͱͬͯΩϟ ϦΞΛൃలͤ͞ΔͨΊͷπʔϧͰ͋Γଓ͚ͨ͜ͱͩɻ -Roland Swenson, SXSW Managing Director 17

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ศར͞ΑΓ΋๛͔͞ 18 Creativity Technology SXSW

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͝੩ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠ ࣭໰&ίϝϯτ͓଴͓ͪͯ͠Γ·͢ʂ contactɿˏbaaan_ch [twitter]  [email protected] 19 ग़ձ͍ɺֶͼɺڞ༗͢Δɻ -ݱ஍Ͱײ͡ΔSXSWͷຊ࣭ͱ͸-