The (UX) Strategy is Delivery - UX Brighton, May 2014

by https://speakerdeck.com/leisa

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The strategy is delivery! ! ! Leisa Reichelt! Head of User Research, Government Digital Service! ! GDS!

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“What did you do in the digital revolution, grandad?”! GDS!

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14/05/2014 3 Length: 4 pages! Subtitle: “Revolution, not Evolution”! !

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GDS! 1. Create GDS ! 2. Fix digital publishing ! 3. Fix digital transactions! 4. Do it all properly!

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GDS! UX Strategy.! Strategic UX.! That kind of stuff.!

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GDS! Everyone has a plan, until they get punched in the face ! – Mike Tyson!

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GDS! Strategy is just plan.! Policy is just a theory.! Delivery is hard.! Delivery is what matters.!

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GDS!

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GDS!

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GDS!

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GDS!

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GDS! Making the thing gives you a concrete thing to talk about – with stakeholders and end users. ! Abstract things are subject to multiple imaginations and motivations.!

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GDS! Making the thing makes something people assume to be impossible seem possible.! Making the thing makes scary things feel exciting and achievable.!

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GDS! You learn most about good strategy by making the thing. ! ! +1 agile!

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GDS!

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GDS!

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GDS!

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GDS!

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GDS!

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GDS! One change in live is worth a perfect prototype.!

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GDS! If it doesn’t go live, ! it doesn’t count.!

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GDS!

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GDS! Once your service is live   you can really start to learn.!

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GDS! gds.blog.gov.uk @gdsteam!

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GDS!

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The strategy is delivery.! GDS!

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GDS! Deliver value* quickly to earn the right to continue.! ! *things the business values!

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GDS!

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Start small.! Run fast.! Optimise for momentum.! GDS!

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Build your strategy as you build your service.! GDS!

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GDS!

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GDS! Learn about the tactical hypotheses for that sprint! Continually build and challenge service strategies!

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GDS!

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GDS! gov.uk/designprinciples!

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GDS! gov.uk/servicemanual!

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GDS! tinyurl.com/gdsdesignpatterns!

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Other good strategy artifacts:! customer journey maps, personas, lists of hypotheses, statements of goals, ‘things we know’! GDS!

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Strategic documents should be iterated with the service and thrown away if not in regular use.! GDS!

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