The (UX) Strategy is Delivery - UX Brighton, May 2014

A way to think about how strategy can live in actually getting good things delivered, so you can feel proud of the work you do and not just your portfolio.

Transcript

1. The strategy is delivery! ! ! Leisa Reichelt! Head of User Research, Government Digital Service! ! GDS!
2. “What did you do in the digital revolution, grandad?”! GDS!
3. 14/05/2014 3 Length: 4 pages! Subtitle: “Revolution, not Evolution”! !
4. GDS! 1. Create GDS ! 2. Fix digital publishing ! 3. Fix digital transactions! 4. Do it all properly!
5. GDS! UX Strategy.! Strategic UX.! That kind of stuff.!
6. GDS! Everyone has a plan, until they get punched in the face ! – Mike Tyson!
7. GDS! Strategy is just plan.! Policy is just a theory.! Delivery is hard.! Delivery is what matters.!
8. GDS!
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12. GDS! Making the thing gives you a concrete thing to talk about – with stakeholders and end users. ! Abstract things are subject to multiple imaginations and motivations.!
13. GDS! Making the thing makes something people assume to be impossible seem possible.! Making the thing makes scary things feel exciting and achievable.!
14. GDS! You learn most about good strategy by making the thing. ! ! +1 agile!
15. GDS!
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20. GDS! One change in live is worth a perfect prototype.!
21. GDS! If it doesn’t go live, ! it doesn’t count.!
22. GDS!
23. GDS! Once your service is live 
 you can really start to learn.!
24. GDS! gds.blog.gov.uk @gdsteam!
25. GDS!
26. The strategy is delivery.! GDS!
27. GDS! Deliver value* quickly to earn the right to continue.! ! *things the business values!
28. GDS!
29. Start small.! Run fast.! Optimise for momentum.! GDS!
30. Build your strategy as you build your service.! GDS!
31. GDS!
32. GDS! Learn about the tactical hypotheses for that sprint! Continually build and challenge service strategies!
33. GDS!
34. GDS! gov.uk/designprinciples!
35. GDS! gov.uk/servicemanual!
36. GDS! tinyurl.com/gdsdesignpatterns!
37. Other good strategy artifacts:! customer journey maps, personas, lists of hypotheses, statements of goals, ‘things we know’! GDS!
38. Strategic documents should be iterated with the service and thrown away if not in regular use.! GDS!
39. The strategy is delivery.! ! Get excited and make things.! GDS!
40. Thank You! ! @leisa! GDS!