Slide 1
Slide 1 text
Empathy-Driven Design
a dashboard is not just a dashboard
Oracle August 28, 2014
Seemant Kulleen
@seemantk
Slide 2
Slide 2 text
What is a Dashboard?
Slide 3
Slide 3 text
A dashboard is...
...a means of communicating...
...with human beings...
Slide 4
Slide 4 text
Human Interaction
67% nonverbal
● sight: 83%
● facial cues (eye contact, smiles, tension)
● body language
● the environment
Slide 5
Slide 5 text
Nonverbal Communication
Provides:
● Context
● (Metadata, meta-info)
Slide 6
Slide 6 text
Successful Communication
Is Congruent:
Nonverbal signals are congruent with one another...
...and the message.
Slide 7
Slide 7 text
Computers
● Have no emotions to convey*
● Can affect emotional states
Slide 8
Slide 8 text
A dashboard is...
...emotionless, and therefore...
...an emotionally stable communicator.
Slide 9
Slide 9 text
Emotional Landscape is
The plethora (or collection) of available
emotions
(that need steadying)
Slide 10
Slide 10 text
Emotional Landscape comes from
User’s environment & circumstances.
Circumstances are unpredictable!
Slide 11
Slide 11 text
Empathic Assumption
The user is under pressure.
(e.g. Their job is on the line)
Slide 12
Slide 12 text
Empathy: What is Pressure?
What does pressure feel like?
Slide 13
Slide 13 text
Characteristics of Pressure
Slide 14
Slide 14 text
Emotional Landscape Examples
● Community Galaxy
○ disconnected, untrusting, uncommunicative
● Fun Voting
○ the drudgery of a large office
○ data was described as boring
○ provide some insight
● Seeing Science
○ A lot of data with a lot changes hard to see
Slide 15
Slide 15 text
Gratitude
● Sergei
● You
Slide 16
Slide 16 text
Comments, Questions, Complaints
And other feedback.
Slide 17
Slide 17 text
Who am I?
● Recovering:
○ Engineer
● Empathic:
○ Leader
○ Technical team turnaround
● Empathy-driven:
○ Data visualizer
○ Story teller
Slide 18
Slide 18 text
Let’s Connect
● seemantk.com
● twitter
○ medium.com
● linkedin
● gmail