Empathy-Driven Design

The role of empathy in designing a data-driven dashboard for your customers (internal BI or end-users). A dashboard is more than a collection of pretty widgets.

Transcript

1. Empathy-Driven Design a dashboard is not just a dashboard Oracle August 28, 2014 Seemant Kulleen @seemantk
2. What is a Dashboard?
3. A dashboard is... ...a means of communicating... ...with human beings...
4. Human Interaction 67% nonverbal • sight: 83% • facial cues (eye contact, smiles, tension) • body language • the environment
5. Nonverbal Communication Provides: • Context • (Metadata, meta-info)
6. Successful Communication Is Congruent: Nonverbal signals are congruent with one another... ...and the message.
7. Computers • Have no emotions to convey* • Can affect emotional states
8. A dashboard is... ...emotionless, and therefore... ...an emotionally stable communicator.
9. Emotional Landscape is The plethora (or collection) of available emotions (that need steadying)
10. Emotional Landscape comes from User’s environment & circumstances. Circumstances are unpredictable!
11. Empathic Assumption The user is under pressure. (e.g. Their job is on the line)
12. Empathy: What is Pressure? What does pressure feel like?
13. Characteristics of Pressure
14. Emotional Landscape Examples • Community Galaxy ◦ disconnected, untrusting, uncommunicative • Fun Voting ◦ the drudgery of a large office ◦ data was described as boring ◦ provide some insight • Seeing Science ◦ A lot of data with a lot changes hard to see
15. Gratitude • Sergei • You
16. Comments, Questions, Complaints And other feedback.
17. Who am I? • Recovering: ◦ Engineer • Empathic: ◦ Leader ◦ Technical team turnaround • Empathy-driven: ◦ Data visualizer ◦ Story teller
18. Let’s Connect • seemantk.com • twitter ◦ medium.com • linkedin • gmail