Empathy-Driven Design

The role of empathy in designing a data-driven dashboard for your customers (internal BI or end-users). A dashboard is more than a collection of pretty widgets.

Transcript

1. Empathy-Driven Design
   a dashboard is not just a dashboard
   Oracle August 28, 2014
   Seemant Kulleen
   @seemantk
   

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2. What is a Dashboard?
   

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3. A dashboard is...
   ...a means of communicating...
   ...with human beings...
   

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4. Human Interaction
   67% nonverbal
   ● sight: 83%
   ● facial cues (eye contact, smiles, tension)
   ● body language
   ● the environment
   

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5. Nonverbal Communication
   Provides:
   ● Context
   ● (Metadata, meta-info)
   

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6. Successful Communication
   Is Congruent:
   Nonverbal signals are congruent with one another...
   ...and the message.
   

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7. Computers
   ● Have no emotions to convey*
   ● Can affect emotional states
   

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8. A dashboard is...
   ...emotionless, and therefore...
   ...an emotionally stable communicator.
   

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9. Emotional Landscape is
   The plethora (or collection) of available
   emotions
   (that need steadying)
   

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10. Emotional Landscape comes from
    User’s environment & circumstances.
    Circumstances are unpredictable!
    

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11. Empathic Assumption
    The user is under pressure.
    (e.g. Their job is on the line)
    

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12. Empathy: What is Pressure?
    What does pressure feel like?
    

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13. Characteristics of Pressure
    

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14. Emotional Landscape Examples
    ● Community Galaxy
    ○ disconnected, untrusting, uncommunicative
    ● Fun Voting
    ○ the drudgery of a large office
    ○ data was described as boring
    ○ provide some insight
    ● Seeing Science
    ○ A lot of data with a lot changes hard to see
    

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15. Gratitude
    ● Sergei
    ● You
    

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16. Comments, Questions, Complaints
    And other feedback.
    

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17. Who am I?
    ● Recovering:
    ○ Engineer
    ● Empathic:
    ○ Leader
    ○ Technical team turnaround
    ● Empathy-driven:
    ○ Data visualizer
    ○ Story teller
    

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18. Let’s Connect
    ● seemantk.com
    ● twitter
    ○ medium.com
    ● linkedin
    ● gmail
    

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