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Empathy-Driven Design

Seemant Kulleen
September 08, 2014

Empathy-Driven Design

The role of empathy in designing a data-driven dashboard for your customers (internal BI or end-users). A dashboard is more than a collection of pretty widgets.

Seemant Kulleen

September 08, 2014
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  1. Empathy-Driven Design
    a dashboard is not just a dashboard
    Oracle August 28, 2014
    Seemant Kulleen
    @seemantk

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  2. What is a Dashboard?

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  3. A dashboard is...
    ...a means of communicating...
    ...with human beings...

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  4. Human Interaction
    67% nonverbal
    ● sight: 83%
    ● facial cues (eye contact, smiles, tension)
    ● body language
    ● the environment

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  5. Nonverbal Communication
    Provides:
    ● Context
    ● (Metadata, meta-info)

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  6. Successful Communication
    Is Congruent:
    Nonverbal signals are congruent with one another...
    ...and the message.

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  7. Computers
    ● Have no emotions to convey*
    ● Can affect emotional states

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  8. A dashboard is...
    ...emotionless, and therefore...
    ...an emotionally stable communicator.

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  9. Emotional Landscape is
    The plethora (or collection) of available
    emotions
    (that need steadying)

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  10. Emotional Landscape comes from
    User’s environment & circumstances.
    Circumstances are unpredictable!

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  11. Empathic Assumption
    The user is under pressure.
    (e.g. Their job is on the line)

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  12. Empathy: What is Pressure?
    What does pressure feel like?

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  13. Characteristics of Pressure

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  14. Emotional Landscape Examples
    ● Community Galaxy
    ○ disconnected, untrusting, uncommunicative
    ● Fun Voting
    ○ the drudgery of a large office
    ○ data was described as boring
    ○ provide some insight
    ● Seeing Science
    ○ A lot of data with a lot changes hard to see

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  15. Gratitude
    ● Sergei
    ● You

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  16. Comments, Questions, Complaints
    And other feedback.

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  17. Who am I?
    ● Recovering:
    ○ Engineer
    ● Empathic:
    ○ Leader
    ○ Technical team turnaround
    ● Empathy-driven:
    ○ Data visualizer
    ○ Story teller

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  18. Let’s Connect
    ● seemantk.com
    ● twitter
    ○ medium.com
    ● linkedin
    ● gmail

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