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Planning Design Research for
Multi-million Dollar
Enterprise Tools
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I acknowledge the traditional
custodians of this land and
pay respect to the elders’ past
and present.
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I am Ajay
Hello!
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◉ Enterprise Product design SME from past 15 years
◉ Worked as a consultant and as an in-house designer
◉ Worked in 5 countries and with clients from atleast
20 countries
◉ Clientele is from Large governments, Multinational
companies, IT, Technology, BFSI, Aviation and Automobile
◉ Experience in Salesforce, SAP, Sitecore, AEM implementations
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I am not Deepak Chopra
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Welcome to Futura
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What exactly is Enterprise UX
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“Designing user experiences for
large-footprint software for internal
functions such as HR and accounting
systems, customer relationship
management (CRM), vendor management,
and others large corporations”
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“serious users”
“garbage software”
“Boring”
“Stressful”
“ No other choice”
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The design of products for people at work.
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How is it different from CUX
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◉ Used by trained professionals
◉ Meant to be used for long hours
◉ Driven by corporate strategy
◉ Motivation for use is different
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But why Companies are not thinking
about employees…
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UX is not for employees?
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◉ UX is for customers
◉ Because they are getting paid for it
◉ We are investing in training
◉ We never hear complaints
◉ We have got the best tools
◉ We don’t know how
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Impact of bad EUX
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◉ Low productivity
◉ Attrition
◉ Stress
◉ Major accidents / Blunders
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Bad UX Costed Citibank
$500M
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$125M
Software rehaul stopped by
Avon because
of MAJOR ATTRITION
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Three Mile Island accident
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$150B
lost due to abandoned projects
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Let’s talk about
Million-dollar Enterprise tools
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How to pitch Design Research
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How to Pitch
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◉ Design research is non-negotiable. It is not fat.
◉ Design research should be integrated into the project plan
◉ Call out the deliverables and their values to the project in simple language
◉ Highlight that Design is a differentiator
◉ Call out cost of rebuilding
◉ Get the experts to talk about the value of Design Research
◉ Include success stories of the same domain/situation
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Return of Investment
The return of investment in UX design is
$100 dollars for every $1 invested
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$1 UX
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Time Saving
The input of an UX SME
reduces the amount of time
developers have to rework
a project
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Without UX
Designer
With UX
Designer
-50%
-33%
Time spend by developers on a project
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User Acceptance
of projects fail due to lack
of user acceptance
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70%
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How to plan Design Research
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How to Plan
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◉ Map key stakeholders and their expectations from the project
◉ Be diplomatic but transparent
◉ Get access to actual users and not dummy users
◉ Educate your users beforehand about the objective of the research
and its value for them
◉ Have some informal time with them (if possible)
◉ Read between the lines. Employees do not open up easily.
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“
UX can take a good product and
multiply its value!
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Sagi Schrieber, co-founder, Hacking UI
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